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Article
Publication date: 1 February 1996

Paul Herbig and John Milewicz

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price…

649

Abstract

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through simulation. Reports and discusses results.

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Corporate Communications: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 October 1995

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the…

7353

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.

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Journal of Consumer Marketing, vol. 12 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 March 1997

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the…

29831

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.

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Pricing Strategy and Practice, vol. 5 no. 1
Type: Research Article
ISSN: 0968-4905

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Article
Publication date: 1 March 1993

Paul Herbig and John Milewicz

Considers the importance of a firms′ reputation to the success orfailure of its brands; the effect on the firm′s brand when a firm′sreputation decays; how important it is for a…

5167

Abstract

Considers the importance of a firms′ reputation to the success or failure of its brands; the effect on the firm′s brand when a firm′s reputation decays; how important it is for a firm to maintain or advance I reputation; how a brand′s reputation can be transferred to other products. Addresses and discusses these issues in detail and emphasises the importance of reputation to the ultimate success of a product and company and warns against ignoring its fragility.

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Journal of Consumer Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 March 1994

John Milewicz and Paul Herbig

Can a brand′s reputation be transferred successfully to other products?What is the importance of a firm′s reputation to the success or failureof its brands? What is the effect on…

7964

Abstract

Can a brand′s reputation be transferred successfully to other products? What is the importance of a firm′s reputation to the success or failure of its brands? What is the effect on the firm′s brands when a firm′s reputation, through either acquisition or restructuring, decays. How important is it for a firm to maintain or enhance its reputation? Describe a model of reputation creation and destruction and shows how the brand extension decision can be addressed using the model.

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Journal of Product & Brand Management, vol. 3 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 June 1994

Paul Herbig and John Milewicz

Describes market signals and market signaling, provides examples oftheir use in service‐oriented industries and, through a marketsimulation, examines their implications for…

2014

Abstract

Describes market signals and market signaling, provides examples of their use in service‐oriented industries and, through a market simulation, examines their implications for profitability and competitive behavior. Marketing signals by firms within an industry are positively related to the profitability of the industry and the profits of the individual firms within the industry. However, there is a negative incentive for a firm to be the only signaler within an industry. This “lone man out” phenomenon puts a firm at a competitive disadvantage to the other firms within its industry. A “temporal pattern‐recognition deficiency” also seems to exist which tends to inhibit managers in finding patterns of behavior over time.

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Journal of Services Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 March 1994

Paul Herbig, John Milewicz and James E. Golden

If there is any one function managers most despise, it is the artof forecasting. By its very nature it concerns guessing the outcome offuture events. Do all firms forecast the…

2365

Abstract

If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behavior between industrial product firms and consumer product firms. Examines issues such as who does the forecasting, the frequency of forecasts, and the areas in which forecasts are made. Assesses the results gained from the forecasting effort and examines significant differences in forecasting behavior.

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Journal of Business & Industrial Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 February 1994

James Golden, John Milewicz and Paul Herbig

The function which managers most despise is the art of forecasting. Byits very nature it concerns guessing the outcome of future events. Nomatter how sophisticated computer‐driven…

3528

Abstract

The function which managers most despise is the art of forecasting. By its very nature it concerns guessing the outcome of future events. No matter how sophisticated computer‐driven techniques and programs are evolved, the future has inherently within it events beyond the control of managers. Reviews forecasting and provides several recommendations on how one could go about minimizing biases within the forecasting process.

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Management Decision, vol. 32 no. 1
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 May 1994

Paul Herbig and John C. Milewicz

Examines marketing signals as they are used in business‐to‐businesscommunications. Marketing signals can be implemented in a variety oforganizational marketing activities…

946

Abstract

Examines marketing signals as they are used in business‐to‐business communications. Marketing signals can be implemented in a variety of organizational marketing activities including promotion, pricing, distribution and competitive reactions. Provides observations and recommendations on their usage by industrial concerns so as to improve the efficiency of their signalling efforts.

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Marketing Intelligence & Planning, vol. 12 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 November 1994

Paul Herbig, John C. Milewicz and Robert Gulbro

Marketing signals, whereupon marketing activities provide informationbeyond the activity itself, can be implemented in a variety of marketingactivities including advertising…

8357

Abstract

Marketing signals, whereupon marketing activities provide information beyond the activity itself, can be implemented in a variety of marketing activities including advertising, pricing, quality control, and competitive reactions. Examines marketing signals as they are used in the industrial marketplace. Provides examples and specific applications for each specific characteristic associated with industrial marketing. Also provides observations and recommendations on their usage by industrial concerns.

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Industrial Management & Data Systems, vol. 94 no. 9
Type: Research Article
ISSN: 0263-5577

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