Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms
Abstract
If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behavior between industrial product firms and consumer product firms. Examines issues such as who does the forecasting, the frequency of forecasts, and the areas in which forecasts are made. Assesses the results gained from the forecasting effort and examines significant differences in forecasting behavior.
Keywords
Citation
Herbig, P., Milewicz, J. and Golden, J.E. (1994), "Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms", Journal of Business & Industrial Marketing, Vol. 9 No. 1, pp. 60-69. https://doi.org/10.1108/08858629410053498
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited