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Article
Publication date: 1 April 2008

Richard C. Hoffman, Joel F. Kincaid and John F. Preble

Consistent with traditional internationalization theory, we argue that, when a firm chooses franchising to achieve market penetration, market propinquity/similarity matters. Using…

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Abstract

Consistent with traditional internationalization theory, we argue that, when a firm chooses franchising to achieve market penetration, market propinquity/similarity matters. Using a modified gravity model, we examine six country characteristics believed to enhance the flow of franchise activity among 39 nations. Our findings support the notion that market propinquity facilitates the flow of franchises between nations. Franchise expansion is greatest when the home and host nations are similar in terms of geography, culture, media availability, and political risk. The management implications of these findings are discussed in detail.

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Multinational Business Review, vol. 16 no. 4
Type: Research Article
ISSN: 1525-383X

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Article
Publication date: 1 February 1998

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049410058406. When citing the…

4487

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049410058406. When citing the article, please cite: John F. Preble, Richard C. Hoffman, (1994), “Competitive Advantage through Specialty Franchising”, Journal of Services Marketing, Vol. 8 Iss: 2, pp. 5 - 18.

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Journal of Consumer Marketing, vol. 15 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 28 October 1988

John F. Preble and Arie Reichel

Environmental scanning is that part of the strategic planning process which monitors emerging changes and issues and determines their likely impact on business decisions. While…

256

Abstract

Environmental scanning is that part of the strategic planning process which monitors emerging changes and issues and determines their likely impact on business decisions. While sophisticated scanning systems are not yet widely used in the banking industry, much has been learned about such systems in other industries. The paper illustrates how that knowledge might be applied to banks, S&Ls, and MBHCs, which are facing increasing levels of environmental change.

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American Journal of Business, vol. 3 no. 2
Type: Research Article
ISSN: 1935-519X

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Article
Publication date: 1 March 2004

Richard C. Hoffman and John F. Preble

About a decade ago positive predictions were made regarding the international growth of franchising. This study was undertaken to examine the actual growth and development of…

13743

Abstract

About a decade ago positive predictions were made regarding the international growth of franchising. This study was undertaken to examine the actual growth and development of franchising globally during the 1990s. Using survey and archival data findings regarding the state of franchising in 40 countries are presented. Franchising has met or exceeded the growth expectations, generating an average of $3.7 billion in annual sales in the nations investigated. However, considerable regional differences in franchising activities do exist. The business sectors experiencing the most franchising growth are retail and restaurants. Franchising firms tend to export their business formats to neighboring countries or to countries with similar cultural characteristics. Operational concerns regarding legal and social issues across borders are also examined. Implications for practice and research are discussed.

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Journal of Services Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 22 April 1992

John F. Preble

The strategy of franchising has become an increasingly important growth option for firms operating in today’s highly competitive marketplace. This paper describes the present…

453

Abstract

The strategy of franchising has become an increasingly important growth option for firms operating in today’s highly competitive marketplace. This paper describes the present status of franchising and provides managers with practical, strategic guidance on its use. Three general forms of franchising have emerged which can be employed by the franchisor depending upon company objectives. It is also shown in this paper that a portfolio matrix model can act as a useful tool to aid decision‐makers in selecting and employing franchising strategies both domestically and in world markets.

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American Journal of Business, vol. 7 no. 1
Type: Research Article
ISSN: 1935-519X

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Article
Publication date: 1 March 1987

Pradeep A. Rau and John F. Preble

This paper presents an analysis of the current debate on “global marketing” and the degree to which multinational firms can standardise their marketing practices across countries…

3901

Abstract

This paper presents an analysis of the current debate on “global marketing” and the degree to which multinational firms can standardise their marketing practices across countries. World markets are getting increasingly homogenised but the authors contend that the framework and associated propositions generated in the paper could help multinational firms determine the degree of standardisation that is possible in different markets.

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International Marketing Review, vol. 4 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 June 1994

John F. Preble and Richard C. Hoffman

Suggests that competitive mobility is based on strategic adaptation tomeet customer needs and market trends. This type of competitiveadvantage is characteristic of mobile service…

3682

Abstract

Suggests that competitive mobility is based on strategic adaptation to meet customer needs and market trends. This type of competitive advantage is characteristic of mobile service franchises, and it also has implications for non‐franchised businesses. Reviews the growth of mobile service franchises and the consumer trends supporting their development, and examines how these franchises use mobility to create competitive advantage. Identifies and describes seven dimensions/elements defining the competitive mobility of these organizations, based on a study of 25 mobile franchise systems. Discusses the implications of competitive mobility for most types of business.

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Journal of Services Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 6 January 2012

John F. Preble and Richard C. Hoffman

The purpose of this study is to employ the concepts of the general management of innovation to help explain the extraordinary inventiveness of the Shaker religious community.

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Abstract

Purpose

The purpose of this study is to employ the concepts of the general management of innovation to help explain the extraordinary inventiveness of the Shaker religious community.

Design/methodology/approach

Utilizing historical accounts of Shaker philosophy and practice, the paper examines Shaker innovativeness through the lens of the general management of innovation in order to develop a historical interpretation of innovation within the Shaker community.

Findings

It was demonstrated that Shaker society possessed a large number of the organizational characteristics, management practices, and values, which have subsequently been found to be positively related to innovative behaviors in modern institutions.

Research limitations/implications

Future research should examine in even greater depth specific values, structure, and practices of Shaker communities as well as focusing on key concepts in other fields such as product, operations, or R&D management to yield additional insights into the management of innovation within organizations.

Practical implications

The paper discusses several managerial actions derived from an examination of Shaker practices related to the general management of innovation that are relevant for contemporary organizations.

Originality/value

This study uses the extant history of Shaker society to examine, illustrate, and help explain contemporary general management of innovation. This exposition should help inform organizations interested in improving their efforts at spurring successful innovation.

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Article
Publication date: 14 November 2023

Sajay Arthanat, Hannah Rossignol, Elizabeth Preble, Kali Grimm, Marguerite Corvini, John Wilcox, Semra Aytur and Marcy Doyle

Telepresence robots have gained prominence as a novel technological modality for mobile videoconferencing. Although the technology has mass appeal in the realm of telehealth and…

129

Abstract

Purpose

Telepresence robots have gained prominence as a novel technological modality for mobile videoconferencing. Although the technology has mass appeal in the realm of telehealth and patient–health provider communication, its integration in community living settings for older adults has not been extensively studied. The aim of this study was to gather the perspectives of residents, trainers and staff at a retirement facility on their experience with a telepresence robot during and following a five-week wellness program.

Design/methodology/approach

The study employed semi-structured interviews with ten stakeholders who were involved in the wellness program followed by a qualitative content analysis of the data. The Unified Theory of Acceptance and Use of Technology served as the interview framework to explore the facilitators and barriers to the implementation of the robot.

Findings

Independent coding of the data by the study investigators identified discrete as well as interconnected categories among the stakeholders. Residents expressed their changing ideation of the robot, affinity toward the technology, preference for human connection and future value. Perspectives of the trainers, the fellow residents (ambassadors) and staff pertained to their need for increased engagement, growing comfort with the technology, usability challenges and importance of coordination and training.

Originality/value

Older adults' outlook and comfort with telepresence robots improve with continuing exposure to the technology for healthcare and social connectivity needs. However, in-person care is also preferred initially and periodically to engage with their health providers meaningfully and effectively via the robot. To address long term feasibility and usability, the authors propose a hierarchical approach when integrating telepresence robots in community living facilities for older adults. Information technology education, staff training and reliable internet connectivity are the precursors to optimizing the value and perceived usefulness of the technology.

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Journal of Enabling Technologies, vol. 18 no. 1
Type: Research Article
ISSN: 2398-6263

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Article
Publication date: 21 September 2010

Megan Thompson and John Stanton

For a predetermined form of business entry, the international market research process for selecting country markets requires the research questions and research process to be…

2538

Abstract

Purpose

For a predetermined form of business entry, the international market research process for selecting country markets requires the research questions and research process to be tailored to the entry mode. Retail business franchisors researching potential international markets must not only research market and demand conditions but also explicit issues related to partner selection, the business system's need for adaptation and contract development, often in different cultural and legal contexts. The paper aims to propose a framework that identifies the research issues and a process for implementing a retail business franchise system into international markets.

Design/methodology/approach

The need for a tailored approach is established by drawing from the business franchising and international market research literature. Critical issues that may face franchisors and potential partners are ordered into a framework that can be used to guide decision‐making of the parties involved.

Findings

The research framework seeks to qualify potential partners, adjustments that may be required to the business system for a specific market and parameters for the contract that will bear on the investment return. The three‐step market research process offers a prescriptive approach that integrates market selection with the entry mode.

Originality/value

The proposed framework encompasses all potential parties. It offers a checklist of potential problems as well as a process for negotiating through to an outcome that strengthens the likelihood of a successful transfer.

Details

Marketing Intelligence & Planning, vol. 28 no. 6
Type: Research Article
ISSN: 0263-4503

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