Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049410058406. When citing the article, please cite: John F. Preble, Richard C. Hoffman, (1994), “Competitive Advantage through Specialty Franchising”, Journal of Services Marketing, Vol. 8 Iss: 2, pp. 5 - 18.

Citation

(1998), "Erratum", Journal of Consumer Marketing, Vol. 15 No. 1, pp. 64-77. https://doi.org/10.1108/07363769810202718