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Article
Publication date: 1 August 1979

Douglass K. Howes and Johan Ardt

Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling…

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Abstract

Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the service or luxury products sectors. Bases the work on a survey into leisure‐time pursuits.

Details

European Journal of Marketing, vol. 13 no. 8
Type: Research Article
ISSN: 0309-0566

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