Determining Consumer Satisfaction through Benefit Profiling
Douglass K. Howes
(University of Wyaming, USA)
Johan Ardt
(Norwegian School of Economics and Business Administration, Bergen, Norway)
755
Abstract
Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the service or luxury products sectors. Bases the work on a survey into leisure‐time pursuits.
Keywords
Citation
Howes, D.K. and Ardt, J. (1979), "Determining Consumer Satisfaction through Benefit Profiling", European Journal of Marketing, Vol. 13 No. 8, pp. 284-298. https://doi.org/10.1108/EUM0000000004961
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited