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During the more than twenty years since its inception the technique of Benefit Segmentation has become a familiar method of analyzing markets to discover segmentation opportunities. Almost every major marketer of consumer goods and services has attempted to use this method one or more times. However, the degree of success which has attended its use has varied. In this article its originator, Dr. Russell I. Haley, examines the reasons for this variation, offers guidelines for proper use, and suggests directions for further improvements in the method.

States that knowledge drawn from relevant dimensions of reality answers questions about the ultimate end of the world. Marketing technologies are appropriate means for achieving four states that reduce probabilities of an apocalyptic doomsday: population stabilization, health maintenance, conflict resolution and ecosystem renewal. Marketing knowledge can answer eschatological questions by organizing information feedback of market response, co‐operative efforts in trading networks, executing mutually beneficial market exchanges and social learning that diffuses new products and ideas. By imposing penalties and rewards that can direct all market participants towards a sustainable society, marketing technologies have the potential to encourage sustainable development rather than apocalypse.

Describes how educational media company Sesame Workshop has applied research to the development and evaluation of children’s TV programming; Sesame Workshop was the creator in 1969 of the “Sesame Street” TV series, which intentionally blended entertainment and education, and it has now teamed up with Applied Research and Consulting LLC (ARC). Explains the historical background to television research, and the development by Sesame Workshop and ARC of New Kid City, a prototype media environment for children, and later of Noggin, an interactive “place to go” with a website and children’s TV channel. Illustrates the application of the Sesame Workshop approach in one of its programmes, “Rechov Sumsum/Shara’a Simsim”, which is aimed at Israeli and Arab/Palestinian children.

The term Canterbury Sound emerged in the late 1960s and early 1970s to refer to a signature style within psychedelic and progressive rock developed by bands such as Caravan and Soft Machine as well as key artists including Robert Wyatt and Kevin Ayers. This chapter explores Canterbury as a metaphor and reality, a symbolic space of music inspiration which has produced its distinctive ‘sound’.

Drawing on ethnographic fieldwork, particularly observations and interviews with music artists and cultural intermediates (Bourdieu, 1993), we suggest that the notion of the Canterbury Sound – with its affinity for experimentation, distinctive chord progressions and jazz allusions in a rock music format – is perceived as a continuing artistic and aesthetic influence. We interpret the genealogy of the Canterbury Sound alternativity through discussions focused on the position of the ‘Sound’ within contemporary heritage discourses, the metaphorical and geographical implications of place in relation to popular music, and cultural longevity of the phenomenon.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The purpose of the present study was to identify the conditions that affect the absorptive capacity (AC) of knowledge, discover its consequences and design an AC paradigm pattern in public academic libraries. To do so, AC was investigated at the levels of individual and organizational learning.

In this paper, to answer the three major questions of this qualitative-survey study, the views of 24 experts were examined using an in-depth semi-structured interview and grounded theory strategy. The data were collected using a nonrandom combined targeted sampling procedure (targeted and snowball) and analyzed based on Strauss and Corbin’s (1998) approach and utilizing MAX Qualitative Data Analysis (MAXQDA) software.

Throughout the grounded analytic stages, 121 open codes were identified. These were distributed around the AC axial category in academic libraries in terms of individual and organizational learning. The 33 axial concepts were then categorized into 16 selective general categories. The paradigm pattern was initially designed to explore the relationships between causal, intervening, strategies, context and consequences conditions. The transition from academic libraries to learning organizations, their increased functional value and the development of their innovation were identified as the consequences of AC development.

This qualitative research is the first in the field of Library and Information Science (LIS) to support AC both theoretically and empirically in terms of learning in academic libraries. This study thus not only addresses a key research gap in LIS but also provides significant insights and direction to interested librarians and researchers.