Questioning eschatological questions about marketing Apocalypse conditional

Abstract

States that knowledge drawn from relevant dimensions of reality answers questions about the ultimate end of the world. Marketing technologies are appropriate means for achieving four states that reduce probabilities of an apocalyptic doomsday: population stabilization, health maintenance, conflict resolution and ecosystem renewal. Marketing knowledge can answer eschatological questions by organizing information feedback of market response, co‐operative efforts in trading networks, executing mutually beneficial market exchanges and social learning that diffuses new products and ideas. By imposing penalties and rewards that can direct all market participants towards a sustainable society, marketing technologies have the potential to encourage sustainable development rather than apocalypse.

Citation

Fisk, G. (1997), "Questioning eschatological questions about marketing Apocalypse conditional", European Journal of Marketing, Vol. 31 No. 9/10, pp. 720-729. https://doi.org/10.1108/03090569710180074