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Hybrid learning has become a reality due to the onslaught of the COVID-19 pandemic. Students world over had to switch to this new learning format. This study aims to analyze the impact of innovation attributes of the Unified Theory of Acceptance and User Technology (UTAUT2) model and community of inquiry (COI) framework on the hybrid learning experience and the continued intention for it.

Using a cross-sectional research design, the study has adapted a scale from past studies and collected data using purposive sampling from the student community. The research has used the structural equation modeling technique using SMART-PLS to study the hypothesized relationships.

The study’s findings are that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, teaching presence, cognitive presence and social presence influence hybrid learning experience and continued intention. Further hybrid learning experience mediates the continued intention.

This study has several academic and practical implications for improving the hybrid learning experience. Various stakeholders can get insights on improving the user’s desire to pursue learning in a hybrid environment.

Hybrid learner experience is an upcoming area of research and yet unexplored in India as well as in other countries. A new hybrid experience model was developed by extending the UTAUT2 to include the COI framework and learner experience frameworks.

This study aims to understand the learner behaviour of millennials for Massive Open Online Courses (MOOCs) in the post-adoption stage by extending the theory of Unified Theory of Acceptance and User Technology 2 (UTAUT2) with expectancy confirmation model (ECM) along with personal innovativeness as the exogenous, satisfaction as a mediating and continued intention as an endogenous construct.

This study applied a cross-sectional research design by using a survey method to collect primary data with a structured questionnaire. Convenience sampling was used to collect data from millennial MOOC users, and partial least square structural equation modelling method was applied for data analysis.

The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation influence satisfaction. Similarly, performance expectancy, hedonic motivation, personal innovativeness and satisfaction influence the continued intention for MOOCs.

In terms of limitations, the study applied a cross-sectional research design that could lead to data collection bias. Similarly, the study used convenience sampling as the authors did not have access to the participant list of users from MOOC platforms.

The research highlights various insights to all the stakeholders on improving MOOC satisfaction and enhance the continued intention for millennial learners.

The findings of this research bridge this gap by examining the post-adoption usage behaviour of MOOCs by extending the baseline model of UTAUT2 with personal innovativeness and integrating it with ECM.