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Unraveling the post-adoptive hybrid learning experience: perspectives from information systems

Jinal Shah (School of Business Management, SVKM’s NMIMS Deemed to be University, Mumbai, India)
Ishfaq Hussain Bhat (School of Commerce, SVKM’s NMIMS Deemed to be University, Mumbai, India)
Suma Gundugola (School of Commerce, SVKM’s NMIMS Deemed to be University, Mumbai, India)

Information Discovery and Delivery

ISSN: 2398-6247

Article publication date: 17 July 2024

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Abstract

Purpose

Hybrid learning has become a reality due to the onslaught of the COVID-19 pandemic. Students world over had to switch to this new learning format. This study aims to analyze the impact of innovation attributes of the Unified Theory of Acceptance and User Technology (UTAUT2) model and community of inquiry (COI) framework on the hybrid learning experience and the continued intention for it.

Design/methodology/approach

Using a cross-sectional research design, the study has adapted a scale from past studies and collected data using purposive sampling from the student community. The research has used the structural equation modeling technique using SMART-PLS to study the hypothesized relationships.

Findings

The study’s findings are that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, teaching presence, cognitive presence and social presence influence hybrid learning experience and continued intention. Further hybrid learning experience mediates the continued intention.

Practical implications

This study has several academic and practical implications for improving the hybrid learning experience. Various stakeholders can get insights on improving the user’s desire to pursue learning in a hybrid environment.

Originality/value

Hybrid learner experience is an upcoming area of research and yet unexplored in India as well as in other countries. A new hybrid experience model was developed by extending the UTAUT2 to include the COI framework and learner experience frameworks.

Keywords

Acknowledgements

The data sets generated during and/or analyzed during the current study are available from the corresponding author on reasonable request.

Conflict of interest: None.

Citation

Shah, J., Bhat, I.H. and Gundugola, S. (2024), "Unraveling the post-adoptive hybrid learning experience: perspectives from information systems", Information Discovery and Delivery, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IDD-09-2023-0101

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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