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The purpose of this paper is to examine and clarify the relationships between perceived value, satisfaction, and behavioral intention in a small festival setting and applying a structural equation model (SEM).

This paper utilizes survey research and is designed to measure perceived value, satisfaction, and intention to revisit a small festival using SEM to test the hypotheses that: attendees' satisfaction can be predicted by perceived value; intention to revisit can be predicted by perceived value; and intention to revisit can be predicted by satisfaction.

Based on the sample of 424 participants, SEM confirms that all three hypotheses have a statistically significant relationship.

The results are consistent with previous studies, however, this paper is limited to a single small festival and the results may not be transferrable to festivals in other locations, of different sizes, and longer durations of time. The results are valuable to festival managers to increase the propensity of participants' intention to revisit the event by examining factors that lead to increased satisfaction and perceived value.

The purpose of this study is to investigate whether length of time spent in the USA impacts perceptions of international students studying in US schools regarding the service and food quality of on‐campus foodservice operations.

The researchers surveyed international students at one Southeastern and one Southwestern university in the USA regarding their perceptions of university foodservice, divided into six factors, i.e. service and sanitation, food dislikes, selection and taste, drinks, value, and crowding. A two‐way MANOVA test was performed using SPSS Version 17.0 to identify any significant differences between the six factors, time in the USA, and universities.

MANOVA testing indicated that there was a significant difference between length of time in the USA and the ratings of the service and sanitation factor. The group that had been in the USA for less than six months rated the service and sanitation factor higher than the group who had been in the USA for over a year.

Campus administrators and food service operators need to consider that the interaction and socialization provided by the on‐campus dining experience may be an important step of the adaption process for international students.

The study applies theoretical concepts regarding service quality and adaptation that have not been used previously to study international students and their on‐campus foodservice preferences.

Prior research identified conflicts in implementing performance measurement systems that include both financial and non-financial measures. Attempts to incorporate non-financial measures, for example, balanced scorecards (BSCs), have shown short-term success, only to be replaced with systems that rely on financial measures. We develop a theoretical model to explore evaluators’ choice and use of the most important performance measurement criterion among financial and non-financial measures.

Our model links participants’ prior evaluation experiences with their attitudes about relative accounting qualities and with their choice of the most important performance measure. This choice subsequently affects their evaluation judgments of managers who perform differentially on financial versus non-financial measures.

Experimental testing of our structural equation model indicates that it meets the accepted goodness of fit criteria. We conclude that experience has an influence on choice of performance measures and on decision heuristics in making such evaluations. We suggest that an “experience gap” must be considered when deciding which performance metrics to emphasize in scorecards or similar performance reports. We analyzed four accounting qualities, importance, relevance, reliability, and comparability and found that importance, relevance, and reliability have strong effects on how managers prioritize and use accounting measures.

We conducted our study in a controlled, experimental setting, including participants with diverse experiences. We provide direct evidence of participants’ experience and attitudes about the relative accounting qualities of financial and non-financial measures which we link to their choice of the most important performance measure. We link this choice to their performance evaluations.

The purpose of this paper is to develop a multi‐dimensional, holistic model that: avoids the variable interdependency found in earlier tools; and integrates multiple factors that characterize menu item costs more accurately by considering more than gross profit.

Using data gathered during a three‐month period from three same‐brand units of a full‐service chain restaurant firm, the paper applies data‐envelopment analysis (DEA), a non‐parametric approach that accounts for both controllable (discretionary) and uncontrollable (non‐discretionary) variables, producing a single relative‐to‐best index based on an efficiency rating calculated on a 0 to 1 scale.

The findings suggest that the DEA‐equipped model, which is not constrained by the limitations of traditional matrix approaches, supports a more robust approach by incorporating more cost determinants than traditional menu engineering approaches.

The paper consists of only a single restaurant concept and the evaluation results are purely theoretical. Future research should include the application of the menu analysis recommendations to an actual menu to determine the effectiveness of the model on actual operation profitability.

The research suggests that DEA is an effective tool in the evaluation of a restaurant menu by evaluating individual menu items based on attributes of labor and profitability factors.

The paper shows that by combining DEA with traditional menu analysis methodologies, a more efficient menu analysis tool may be utilized to evaluate menu items without the arbitrary allocation of non‐food costs.

Derived from field interviews and secondary research, the case describes the dilemma that the Marketing Manager Bentley Collins of Sabre Yachts faces in developing a profitable marketing mix given the firm's current product line, competitors, industry and national economic trends. Sabre had always been a niche boat builder. Their product line was divided into two distinct categories; sail boats and power boats. Their sailboats were targeted toward boaters interested in the comfort desired for cruising but also the capability of competitive racing while their power boats were designed to be modern yachts that could cruise 20 knots or better. A majority of sales came from the New England and Mid-Atlantic regions with only sporadic success in other areas. Bentley worried that slower phone traffic in Spring of 2001 would be indicative of slower sales and wanted to know what actions the firm should take to continue their regional growth as well as their push to become a more nationally-based firm. The case has a difficulty level appropriate for a junior or senior level course. The case is designed to be taught in one class period and is expected to require between five to seven hours of outside preparation by students.

The purpose of this paper is to describe and analyze Sabre Yachts, a firm that manufactures specialty sail and power boats.

A case research method including field interviews and secondary research was carried out. The case describes the dilemma that the Marketing Manager, Bentley Collins of Sabre Yachts faced in developing a profitable marketing mix given the firm's competitors, product line, industry and national economic trends and provides an analysis of the situation through structured case questions and answers.

Sabre decided to “stick to the knitting” (Peters and Waterman) and not expand geographically, as the authors suggested, into the largest state market segments. Instead, they took a more conservative approach and expanded their product line which expanded the breadth of their market into other boat market (size) segments.

The case analysis applies strategic management and marketing concepts to a specific real‐life business situation and demonstrates the value of using theory in practice.

This chapter addresses the perceptions versus facts divide as the United States experiences an eruption of facts, opinions, and untruths in web-facilitated environments. It addresses how traditional and newer media undermine social justice and political inclusion in ways lingering beyond Donald Trump’s presidency. A competitive environment encouraging journalists to publicize rumor and gossip is addressed. The reliance of individuals on the personal experience of mental models, heuristics, and perceptions to separate fact from fiction is examined. Powerful influences of self-interest and political allegiance are explored. In the context of a deeply divided nation, libraries are seen as having the capability of implementing confidence-building measures to bridge the rift in their communities and organizations. The roles of information educators in advancing democracy through promoting useful theories and effective interlanguages are considered. The value of pragmatism, a philosophy promoting engagement in reformist projects possibly acceptable in conservative and mixed ideological environments is addressed. Economically advanced nations committed to equality and inclusion may find the US experience to be both a warning of potential roadblocks and a guide as to how such obstacles may sometimes be positively addressed.

This article is an edited version of the author's keynote presentation at the Strategic Leadership Forum's 1999 Conference. He discusses the new dynamics of change, or the way change changes; his vision of how thinking will be organized in the future; and the new rules for succeeding in a world of chaos. Using examples from historical events, he proposes that civilization is again entering a time of supreme discontinuity. Living successfully in this time of absolute change requires a kind of cultural schizophrenia in which one virtually lives in two worlds at the same time without feeling any inconsistency.

Whilst it is generally agreed that the key determinant of the current money wage inflation is anticipated increases in prices, there remains a significant role for excess demand variables. Many of the studies on inflation which have appeared following the original expositions of the Phillips curve relationship have been concerned with producing efficient measures of excess demand variables. In the basic model developed by Phillips and Lipsey, the key determining variable of the rate of growth of money wages was taken to be the percentage rate of unemployment in the labour force. However, several recent contributors to the literature on this type of relationship have challenged the efficiency of the level of unemployment as a measure of excess demand for labour and specifically they have produced evidence which contradicts the central assumption of stability between unemployment and aggregate excess demand. In the U.K. it has been observed how since the end of 1966, Phillips type relationships between levels of unemployment and the rate of change of money wages appear to have broken down and apparent ‘discontinuities’ in the aggregate unemployment series have been noted. All these findings taken together with some earlier U.S. studies which found poor relationships between changes in wages and unemployment levels (see, for example, the discussion in) have concentrated attention on the search for superior measures of excess demand.