John Hadjimarcou, Jessica Herrera and Dalila Salazar
Previous research on the internationalization of retailing typically focused on retail companies crossing borders to enter other countries. Yet, a large number of people cross…
Abstract
Purpose
Previous research on the internationalization of retailing typically focused on retail companies crossing borders to enter other countries. Yet, a large number of people cross country borders to outshop in neighboring countries. This form of inward retail internationalization has received little attention in the literature. To address this void, the purpose of this paper is to investigate the strategies of retailers in a border zone setting.
Design/methodology/approach
The authors collected data from 109 US retailers on the USA–Mexico border. The survey instrument included questions that captured the participants’ opinions regarding the importance of Mexican consumers, retail mix strategies, performance issues and overall retailer characteristics.
Findings
The findings show that US retailers perceive cross-border consumers as important to their performance. Interestingly, the findings also suggest that border zone retailers do not adapt their retail mix strategies with this target market in mind.
Research limitations/implications
The research was conducted at one particular border zone with its own unique characteristics. It is not clear whether the authors’ findings would apply in other inward internationalization contexts (e.g. medical tourism) or border zones. Future research should delve much more deeply into understanding outshopping motivations in border zones, but also the reasons why retailers do not actively engage in marketing their establishments to this target market.
Practical implications
The authors’ findings have interesting implications for retail managers in border zones. While exogenous and uncontrollable advantages on one side of the border may attract customers away from the other side of the border, retail mix customization under the control of retail managers may actually stimulate similar or better results. Border zone retailers are encouraged to engage in efforts to understand the border zone consumer and engage in programs directly targeted at them.
Originality/value
The study is grounded in theory and empirically assesses the retailers’ own contributions to enhancing their inward internationalization performance. By using the model of secondary boundary effects developed by Clark (1994) as their theoretical prism, the authors have put forward hypotheses, which address the aforementioned issues.
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This chapter details a cultural relevance of text project in-service K-12 teachers engage in during their graduate literacy methods class. Through this project, teachers, who work…
Abstract
This chapter details a cultural relevance of text project in-service K-12 teachers engage in during their graduate literacy methods class. Through this project, teachers, who work with emergent bilinguals, learn how to select culturally relevant texts using a rubric. They read their selection with a student and reflect on the experience. Four important conclusions came from an analysis of the projects teachers carried out. Teachers found that their students made connections and were more engaged when reading culturally relevant books. Participants found the rubric helpful in identifying what they should look for in a culturally relevant text. In addition, through this project, the teachers discovered that their libraries tended to lack culturally relevant literature. Finally, participant teachers learned more about their emergent bilingual students through the process of finding and reading culturally relevant stories. While this project was carried out by a limited number of teachers in urban environments, it has implications for teachers of emergent bilingual students in other contexts.
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Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico and Debra Basil
Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future…
Abstract
Purpose
Through a bibliometric analysis and scientific mapping, this study aims to examine research in the field of social marketing over the past 50 years and to propose a future research agenda.
Design/methodology/approach
A bibliometric analysis based on keyword co-occurrences is used to analyze 1,492 social marketing articles published from 1971 to 2020. The articles were extracted from the Web of Science and Scopus databases. SciMAT software was used, which provides a strategic diagram of topics, clusters, networks and relationships, allowing for the identification and assessment of relational connections among social marketing topics.
Findings
The results show that advertising, fear and children were some of the driving themes of social marketing over the past 50 years. In addition, the analysis identifies four promising areas for future research: consumption, intervention, strategy and analytical perspectives.
Research limitations/implications
This analysis can serve as a reference guide for future research in the field of social marketing. This study focused on quantitative analysis. An in-depth qualitative analysis would be a valuable future extension.
Originality/value
This research offers a unique systematic analysis of the progression of social marketing scholarship and provides a guide for future research related to social marketing. Importantly, this work suggests crucial issues that have not yet been sufficiently developed.
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Nicole Young and Jessica Keech
Many employers express concern over consumer response to employees with criminal histories. However, consumers' responses may be less negative than employers assume. The authors…
Abstract
Purpose
Many employers express concern over consumer response to employees with criminal histories. However, consumers' responses may be less negative than employers assume. The authors examine consumers' response to organizations that hire employees with criminal histories.
Design/methodology/approach
The authors surveyed participants randomly assigned to one of two conditions: purchasing services from an employer that hires individuals with criminal histories or from an employer whose inclination to hire individuals with criminal histories is unknown. The authors considered four service providers, among which the length of customers' time and involvement with employees varies: a grocery store, restaurant, auto-repair shop, and hotel.
Findings
Participants were no more or less likely to patronize the restaurant, the repair shop, or the grocery store that hired individuals with criminal histories, and no more or less likely to alter their willingness to pay for these services. Consumers were less likely to stay at a hotel that hired employees with criminal histories, but this difference was mitigated when customers were provided with an explanation of the benefits of hiring individuals with criminal histories.
Research limitations/implications
This study highlights the need for further research on perceptions that limit hiring of individuals with criminal histories and other similarly marginalized populations.
Practical implications
This research addresses a common justification – consumer concern – for not hiring individuals with criminal histories.
Social implications
Increased employment improves individual outcomes, such as access to stable housing and food, as well as larger outcomes, such as public safety.
Originality/value
This paper highlights a population often marginalized in the hiring process. The findings challenge a common justification for not hiring individuals with criminal histories.
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Jessica Parra and Magdalena Jensen
This study aims to examine the intricate relationship between Chile’s coastal communities and the increasing effects of climate change, with a focus on Caleta Lenga as a case…
Abstract
Purpose
This study aims to examine the intricate relationship between Chile’s coastal communities and the increasing effects of climate change, with a focus on Caleta Lenga as a case study. Chile’s extensive coastline is closely linked to the country’s economic well-being and the livelihoods of millions of people. The mounting threats posed by climate change require immediate action. To strengthen resilience and reduce risk, adaptive measures are imperative. However, effective adaptation is hindered by numerous barriers, including adaptive capacity and governance challenges.
Design/methodology/approach
This study uses a case study approach, which centres on Caleta Lenga’s unique socio-environmental and demographic context. This study used semi-structured interviews and historical reconstruction to reveal a socio-economic and environmental narrative that was influenced by significant events and transitions.
Findings
The residents’ perception of climate change impacts was viewed through the lens of industrial activities and changing weather patterns. This study emphasizes the community’s resilience in the face of changing socio-environmental dynamics. It highlights the importance of informed decision-making, community cooperation and the preservation of ancestral knowledge in promoting adaptive strategies based on community solidarity and collective decision-making. The findings underscore the need for effective adaptation measures that address both adaptive capacity and governance challenges to bolster climate resilience in vulnerable coastal communities.
Originality/value
The findings underscore the need for effective adaptation measures that address both adaptive capacity and governance challenges to bolster climate resilience in vulnerable coastal communities.
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Elena Monserrath Jerves, Lucia De Haene, Peter Rober and Paul Enzlin
The purpose of this study is to examine the association between parental migration and adolescents’ styles of close relationships with parents, friends and romantic partners.
Abstract
Purpose
The purpose of this study is to examine the association between parental migration and adolescents’ styles of close relationships with parents, friends and romantic partners.
Design/methodology/approach
In total, 197 adolescents from Cuenca (Ecuador) participated in the study, of which 35% reported a background of parental migration. The Behavioral Systems Questionnaire was used to assess participants’ relational styles.
Findings
The study reveals that, although parental migration is associated with the development of lower secure styles for parents and friends, it is not associated with the development of insecure styles. Moreover, parental migration does not appear to be associated with the development of romantic styles. Based on the differential impact of the migration of one or two parents, the migration of two parents appeared to have a stronger association with lower secure styles.
Originality/value
The results are discussed in light of the socio-cultural context in which parental migration occurs in Ecuador, which may offer clue variables in shaping the relational styles of adolescents. The study addresses an important consequence of migration focusing on a scarce studies group, adolescents who stay in their home country while their parents migrate. Moreover, its main findings challenge the preconceptions that parent-child separations necessarily involve a direct negative impact on relational functioning.
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Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García and Peter De Maeyer
The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes…
Abstract
Purpose
The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes have been most influential and to map the evolution of the field and identify emerging and under-researched themes that are promising for future research.
Design/methodology/approach
The core methodology is bibliometric analysis based on keyword co-occurrences. A total of 1,227 articles extracted from the Social Science Citation Index, Emerging Sources Citation Index and Scopus are used in the analysis. Key outputs of the SciMAT software are the research themes, and graphical outputs are called science mapping (evolution of the themes over time), strategic diagrams (visual representation of themes in a 2 × 2 grid) and cluster networks (themes and connected themes based on keyword co-occurrences).
Findings
The findings show that customer satisfaction, innovation, corporate social responsibility (CSR), Internet and consumer acceptance were the main so-called motor themes in the study period. Furthermore, five areas for further research are identified and discussed: Issues related to technology; marketing and consumer behavior; markets and industry; product and service development; and branding.
Research limitations/implications
Bibliometric research allows the researcher to process large volumes of articles covering a broad scope, leading to rich and insightful results. However, for greater detail and nuance, the authors recommend supplementing the results of this study with a more focused and thorough qualitative literature review for each theme of interest.
Originality/value
Bibliometric analysis is under-used in management research. The authors are not aware of similar recent work in consumer financial services. The main value of this paper lies in knowledge dissemination to a wider audience (including practitioners and researchers in adjacent areas) and providing a rigorous platform for identifying future research opportunities.
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Tina L. Margolis, Julie Lauren Rones and Ariela Algaze
Films focusing on girls and women with anorexia have not found major producers and distributors in Hollywood, yet movies on subjects such as suicidality and bipolar disorder have…
Abstract
Films focusing on girls and women with anorexia have not found major producers and distributors in Hollywood, yet movies on subjects such as suicidality and bipolar disorder have been showcased. Eating disorders affect approximately 30 million people in the United States alone, and it has the highest mortality rate of any mental illness, so this invisibility seems incongruous. The authors theorize that Hollywood avoids this subject because of ontological anxiety. Movie plots are schemas and young females are inextricably associated with fertility and futurity. An anorexic’s appearance contradicts and nullifies this symbolic role because anorexia often leads to infertility and death. Psychological studies and philosophical arguments claim that a belief in an afterlife and the regeneration of humankind create coherence and meaning for individuals. An anorexic’s appearance and behavior represent images of self-destruction – images that inflame the viewer’s unconscious and primordial fears about the annihilation of the species. By avoiding the topic of anorexia, Hollywood defends against its symbolic fears of mortality but diminishes the importance of the subject through its absence; it ignores its place in women’s social history and erases its place in American history. Because of Hollywood’s social reach and because greater visibility is correlated with a reduction in stigma, the authors conjecture that a film on this subject would inspire necessary attention to women’s roles, public mores, public policies, and the social good.