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Past research has demonstrated a health halo for food product labels (e.g. organic), resulting in inflated perceptions of a product’s healthfulness (e.g. low fat). While past studies have focused on labeling and related health claims, the health halo of brand names has scarcely been investigated. This study aims to address this gap by investigating the health halo of brand names featuring morality- and purity-signifiers.

The current research uses two experiments to examine the health halo of morality- and purity-signifying brand names on perceptions of nutritional and contaminant attributes. Mediation analysis is performed to investigate perceived naturalness as the mechanism for the brand name effects while moderated mediation analysis examines this mechanism across product types (healthy vs unhealthy).

The findings reveal that both the morality- and purity-signifying brand names produce a health halo on nutritional and contaminant attributes, regardless of product healthiness. Further, mediation and moderated mediation analysis provide evidence for perceived naturalness as the underlying mechanism driving these effects.

This research highlights unwarranted consumer inferences made based upon food brand names and, thus has implications for consumers, public policy and marketing managers.

While much health halo research has focused on labeling, this research examines the health halo of two brand name types which symbolically convey either morality or purity. This research provides additional contributions by investigating perceived naturalness as the underlying mechanism for the effects and is one of the few studies to investigate the health halo for both healthy and unhealthy products.

Sponsorship identification accuracy is typically assessed as the percentage of consumers answering “yes” when asked if a brand is a sponsor (hits). However, this fails to consider misattribution (answering “yes” for a non-sponsor brand; false alarms). Misattribution reflects consumer confusion and dilutes the benefits of an official sponsorship, offers an advantage to a non-sponsoring rival and reduces a brand’s return on sponsorship investment. Informed by signal-detection theory (SDT), we show how hits may be disentangled from false alarms using a measure of sensitivity called d-prime (d’). A related measure of response bias (c) is also discussed.

In Study 1, we report the results of an experiment. In Study 2, we rely on a field study involving actual sponsors and fans.

The use of d’ and c is superior to tallying “yes” responses because they account for accurate sponsor attribution and misattribution to non-sponsor competitors.

In the context of sponsorship, we demonstrate how d’ and c can be easily calculated using Excel. Our research also includes an experimental study that establishes the hypothesized effects and then replicate results in a field setting.

Although many service organizations have adopted a productivity orientation to respond to increasing market challenges, the unanticipated downside effect of such an orientation is not well understood. For managers, it is interesting to know if this strategic initiative is working and how to implement it more successfully.

The theoretical model used in this paper is tested with a survey of 879 frontline employees from five different health-care organizations.

The authors find evidence of a trade-off when a productivity orientation is adopted. A productivity orientation improves frontline service employee productivity performance but indirectly harms quality performance and job satisfaction. The authors find further evidence that trust in management helps to mitigate these negative effects.

This paper suggests that a productivity orientation must be managed carefully. Efficiency improvements may be overshadowed by reduced quality and job satisfaction. Limitations arise from the self-reported survey data.

The results suggest that employees who trust their managers are better able to cope with the stressors arising from increased productivity demands.

To the authors’ best knowledge, no research has systematically examined the process and potential hazards of implementing a productivity orientation from a frontline employee perspective. The current paper reveals the mechanisms by which a productivity orientation influences frontline employees’ change perceptions and performance and shows that employee trust in management may buffer the downside effects of a productivity orientation.

“What above all marks out a reference book from other works is the way it is arranged: it must be deliberately designed for ease of consultation rather than for continuous reading.” “Ease of consultation,” an essential component for reference books, as stated by Gavin Higgens in his book Printed Reference Material, is a criterion that reference librarians often consider as they use reference books to answer questions. Reference book publishers have long used various special features designed to speed access to information in these sources. Thumb indexes for dictionaries come to mind immediately when one thinks of this type of special feature. Some publishers include printed index tabs listing sections or subject categories, as in The National Directory of Addresses and Telephone Numbers, where the tabs are on a separate sheet of paper to be attached to the appropriate pages by the librarian. Margin or edge indexes in the Washington Information Directory or in the Government Reports Announcements & Index provide quick identification of sections to turn to, and are easy to use for both patrons and librarians. Color can also be used as a device to distinguish different sections of a reference tool. Literary Market Place and Magazine Industry Market Place, for example, use yellow pages to separate the main body from the quick reference directory of names and telephone numbers. Of course, these devices are not substitutions for indexes or tables of contents, but are helpful to librarians and users who want to be more self‐sufficient. The editor of this column would like reference book publishers to consider including more of these devices in their publications. Readers are invited to write to this editor with other examples of special features which promote “ease of consultation” of reference serials.

In this chapter, we inquire into our ever-unfolding experiences as teachers and with teacher research participants in order to explore the complexities of curriculum making in teacher education. In doing so, we lay the foundation for understanding narrative inquiry as both theory and method as such, frame our work in this volume. Curriculum making, a term introduced by Joseph Schwab, reflects the dynamic process of learning in which the teacher, learner, subject matter, and milieu interact. Moreover, we think about the ways people make sense of themselves, identity-making, in the process of curriculum making. Through Derek’s experiences with Lee, a previous Grade five student, and Cindy’s work with Jesse, a research participant, we inquire into their curriculum making and identity-making. We argue that in schools, there are multiple curricula in the making, going beyond the formal notions of curriculum as grade-level standards or classroom objectives. In our inquiry process, we consider experiences in schools through Aoki’s understanding of curriculum-as-plan and lived curriculum. In his writing, Aoki noted that the lived experience of curriculum in schools is much more complex and varied than the planned curriculum that is meant for a generalized audience; students and teachers bring their lives with them into particular contexts that indelibly shape the ways that curriculum is lived out. As well, we think about the ways experiences and places shape teachers and researchers and the ways we see the world.

Despite apparent consensus about the importance of leader rhetoric, the topic has not received systematic attention from leadership scholars. The purpose of this article is to advance the study of the relationship between rhetorical behavior and charismatic leadership in three ways: first, by presenting theoretically derived propositions about the expected contents of charismatic leaders’ speeches; second, by offering a thematic content analysis of a representative speech by a charismatic orator, in order to demonstrate the content themes suggested by the propositions; and third, by specifying the requirements for more systematic studies of the relationship between speech content and charisma.

“The issue we confront today is not primarily one concerning a special day for an individual. The issue is in reality whether our nation can summon the will and vision to recognize a great and historic period in its history by designating the birthdate of one who made major contributions to the period a national public holiday.”

This paper seeks to present the Black blogosphere's discussion of the Jena 6 case to uncover how ethnic identity is performed discursively to promote social activism.

Through an analysis of Black blog postings reporting on the Jena 6 case, this case study chronicles the way in which Black audiences responded to this news story. The research chronicles the ways in which Black audiences responded to the Jena 6 news story and how Black blogs expanded participation in the discussion of events related to Black interests.

The findings point to critiques of dominant cultural meanings about race relations and racial injustice. In addition, the findings suggest that social media has become an additional medium that is effectively used by African Americans' in their historical struggle for civil rights. By chronicling the ways in which Black audiences responded to this news story, the paper demonstrates that Black blogs provide a useful space for discussing perceived racial injustice from a diverse African American cultural perspective. Moreover, Black bloggers are able to raise awareness of racial injustice within both the Black community and the broader US society and mobilize collective action.

New divides may be emerging because of limitations on what you can do on a mobile device. This increase in mobile internet access and the accompanying differences in internet experience heightens the need for studies that examine culturally salient behavioral aspects of use and interpersonal relationships characterized by social support, communication, and resource sharing.

Through an analysis of Black blog postings reporting on the Jena 6 case, this study chronicles the way in which Black audiences responded to this news story. The findings point to critiques of dominant cultural meanings about race relations and racial injustice. In addition, our findings suggest that the momentum of this social movement was based in the political and economic dynamics of a community; however, social media is enabling critical global, yet vigorous conversion of activism