Search results
1 – 1 of 1
Article
Publication date: 1 February 1999
The author claims there is still a future for the company newsletter despite the arrival of faster electronic communications such as the intranet. If the right editorial strategy…
271
Abstract
The author claims there is still a future for the company newsletter despite the arrival of faster electronic communications such as the intranet. If the right editorial strategy is put in place, the newsletter can offer a valuable role in the communications mix by promoting a feeling of belonging, empowering staff and facilitating change, rather than being perceived as just ‘management propaganda’.
Details
Journal of Communication Management, vol. 3 no. 4
Type: Research Article
ISSN: 1363-254X
Keywords
1 – 1 of 1