Jennifer Chandler and Atul Teckchandani
Because of the increasing importance of access over ownership, the purpose of this paper is to propose a service ecosystem perspective to help managers navigate hypercompetition…
Abstract
Purpose
Because of the increasing importance of access over ownership, the purpose of this paper is to propose a service ecosystem perspective to help managers navigate hypercompetition. With the rise of cloud-based services and the ongoing recovery from the COVID-19 pandemic, the global economy has shifted toward hypercompetition, a state characterized by organizational advantages that are rapidly created and then destroyed by intense competitive moves. Because advantages are quickly eroded, organizations must be aggressive in the number of actions they take and the speed with which they execute these actions. The service ecosystem perspective focuses on relationships that allow organizations to jointly adjust to one another and to their environment.
Design/methodology/approach
This paper first reviews traditional strategies for navigating hypercompetition. Then, it presents an explanation of the service ecosystem perspective. Finally, the three north stars and media examples are provided.
Findings
The service ecosystem perspective asserts “north stars” that can guide managerial decision-making in hypercompetitive environments. These north stars are: cultivate system norms, facilitate feedback loops and embrace servitization.
Originality/value
In today’s world, organizations are increasingly seeking access to resources instead of ownership of them. The proposed approach suggests that, rather than an organization owning the resources it needs to achieve advantages, organizations are increasingly relying on accessing resources by coordinating with other organizations to draw upon the resource(s) as needed, without incurring the additional burdens of ownership. Examples from the media industry are used to illustrate the three north stars of the service ecosystems perspective.
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The purpose of this paper is to propose a political economy framework for strategic supply chain decisions by identifying lessons from the global chip shortage.
Abstract
Purpose
The purpose of this paper is to propose a political economy framework for strategic supply chain decisions by identifying lessons from the global chip shortage.
Design/methodology/approach
Global supply chains have been viewed as holistic political economies because each supply chain is more important than the individual buyer–supplier relationships that comprise it.
Findings
Each supply chain is a combination of many different vendor–supplier relationships that seem independent but are actually dependent on one another.
Originality/value
With significant geopolitical shifts, it has become necessary holistically consider the cultural, sociopolitical and economic conditions that surround supply chains. This points attention to managing the entire supply chain, rather than the immediate buyer–supplier relationship at hand.
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Jennifer D. Chandler and Steven Chen
The purpose of this paper is to examine how practices influence service systems.
Abstract
Purpose
The purpose of this paper is to examine how practices influence service systems.
Design/methodology/approach
Data across three service contexts (crafts, healthcare and fitness) were collected through depth interviews and netnographic analysis, and analyzed with a two-study multi-method approach focusing first on the micro- (individual) level and then on the macro- (network) level of service systems. Study 1 focused on a micro-level analysis using qualitative techniques (Spiggle, 1994). Study 2 focused on a macro-level analysis using partial least squares regression.
Findings
The results illustrate how practices can change service systems. This occurs when a nuanced practice (i.e. a practice style) orders and roots a service system in a specific form of value creation. The findings reveal four practice styles: individual-extant, social-extant, individual-modified and social-modified practice styles. These practice styles shift in response to event triggers and change service systems. These event triggers are: service beneficiary enhancement, service beneficiary failure, service provider failure and social change. Thus, the findings show that practices – when shifting in response to event triggers – change service systems. This transpires in the understudied meta-layer of a service system.
Practical implications
The study identifies four practice styles that can serve as the basis for segmentation and service design.
Originality/value
Service systems are dynamic and ever changing. This study explores how service systems change by proposing a practice approach to service systems.
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The purpose of this research note is to call for action and research on higher education as a service ecosystem. By explicating the need for service innovation in higher…
Abstract
Purpose
The purpose of this research note is to call for action and research on higher education as a service ecosystem. By explicating the need for service innovation in higher education, this research note deepens the understanding of how institutional dissonance can influence value cocreation in service ecosystems.
Design/methodology/approach
Viewing higher education from a service-centered, systems-oriented lens reveals how institutional dissonance related to diversity, equity and inclusion can catalyze innovation for the university. In other words, when nontraditional faculty, staff, students and stakeholders cannot meaningfully engage with the university or, vice versa, it is not possible for value cocreation to truly emerge in the service ecosystem.
Findings
Because extant research and data on persistence in higher education is based on findings from Predominantly White Institutions (PWI), the higher education and service literature do not yet provide insights for universities and other large-scale institutions that need to adapt to and engage with nontraditional, nonwhite college students or actors.
Originality/value
The proposed framework integrates the higher education and service management literature to describe how innovation can improve value cocreation and reconcile institutional dissonance in higher education.
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Jennifer D. Chandler, Rommel Salvador and Yuna Kim
As a social media platform, Twitter enables direct, continuous and real-time communication across many markets simultaneously. Drawing on speech act theory (SAT), this study aims…
Abstract
Purpose
As a social media platform, Twitter enables direct, continuous and real-time communication across many markets simultaneously. Drawing on speech act theory (SAT), this study aims to view tweets as “speech acts” and explores whether language and brand on Twitter influence firm value.
Design/methodology/approach
The frequency of two language types (accommodative and defensive) used on four corporate Twitter accounts for Sony and Microsoft was observed during the product launch periods of PlayStation 4 and Xbox One, respectively, covering 5,056 tweets. A linear mixed model was used to analyze whether language and brand influence firm value.
Findings
Results show that accommodative language used by firms on their corporate Twitter accounts has an overall negative influence on firm value the following day, whereas the use of defensive language has a positive influence. Moreover, the effects of these language types on firm value are attenuated when the Twitter accounts are personal, compared to the brand accounts.
Research limitations/implications
This study focuses on one type of social media platform (Twitter) and one product category (video game consoles). Future studies should investigate other platforms and product categories to improve generalizability.
Practical implications
Managers should carefully strategize their use of Twitter, especially the use of language and account type, as they can significantly affect firm value.
Originality/value
This study applies SAT to explain how language and brand on Twitter can influence firm value.
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Jennifer Chandler and Steven Chen
The purpose of this paper is to, first, make explicit the theoretical link between prosumers and co-creation as articulated in the service-dominant logic framework. The authors…
Abstract
Purpose
The purpose of this paper is to, first, make explicit the theoretical link between prosumers and co-creation as articulated in the service-dominant logic framework. The authors re-examine the contributions of prosumers to service experiences with the intent of clarifying how prosumers act as co-creators of value. The second purpose of this study is to clarify the underlying motivations for prosumers’ participation in co-creation/service experiences. The authors assert that high-quality service experiences require service researchers and managers to better understand prosumers and their motivations.
Design/methodology/approach
Through a qualitative investigation, the authors examine prosumers and their social motivations – from a service experience perspective.
Findings
The findings illustrate that prosumers are not only participants in the co-creation of value; the findings illustrate that prosumers are active designers of service experiences. This is because prosumers are motivated by both individual and social factors that arise from their personal lives, not necessarily by desires to participate in firms’ production processes. The authors seek answers to the following research questions: What are the social motivations of prosumers? How do prosumers co-create value through creative outputs?
Research limitations/implications
The findings suggest that firms do not solely motivate co-creation and, more specifically, prosumption; rather, these are motivated by factors in the personal lives of consumers.
Practical implications
The findings illustrate that prosumers are not only participants in the co-creation of value; the findings illustrate that prosumers are active designers of service experiences. Service design and management should account for and accommodate prosumers.
Originality/value
This interdisciplinary paper integrates literature from design, marketing, service, and management to provide theoretical underpinnings of a qualitative study into the social motivations of prosumers from a service experience perspective.
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Jennifer D. Chandler and Wes Johnston
This chapter reviews emergent research streams as a basis for a dynamic multilevel perspective on organizational buying behavior that can link seminal studies to more contemporary…
Abstract
This chapter reviews emergent research streams as a basis for a dynamic multilevel perspective on organizational buying behavior that can link seminal studies to more contemporary issues raised by managers and scholars alike. Since Johnston and Lewin's (1996) review, the literature does not include a comprehensive analysis of recent themes or general directions. From a managerial perspective, some of these issues that need coverage include the following questions. What are the best practices for integrating the organizational buying process with product design, development, and innovation? How can technology, media, and automation be leveraged in the buying process? For supplier relationships in which trust and commitment have been established, what are the best practices for using this to build competitive advantage? What are the best practices for leveraging the brands of products or services that are not owned by a firm? What are the best practices for managing buying processes across international markets?