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This paper aims to analyze the mechanisms of knowledge capitalization, sharing and creation through the information systems between actors of a collaborative R&D project within a cluster.

Qualitative approach based on case study mobilizing the following research tools: semi-structured interviews, documentary study and direct observation.

Better understanding of the dynamics of knowledge capitalization, sharing and creation in firms via the R&D projects within clusters.

The case study may help companies to better manage its R&D projects through an optimization of KM practices. This can increase their innovative capacity through improved understanding of factors that can stimulate or inhibit knowledge capitalization, sharing and creation.

The theoretical framework, especially the SECI model and the KBV approach seems to be useful to improve the understanding of KM practices in the context of collaborative R&D projects. This understanding may allow developments at the companies' ability to innovate through knowledge creation.

This paper aims to examine how reckless driving scenes in action movies affect young male drivers’ perception of reckless drivers and proposes a targeted social marketing strategy to counteract this effect.

The hypotheses were tested through a 2 (reckless driving scenes vs control) × 2 (road safety advertising vs control) online experiment with 151 young male drivers.

Reckless driving scenes in action movies prime a positive image of reckless drivers which impacts young male drivers’ attitudes and reckless driving intention. However, a road safety message specifically addressing the positive image of reckless drivers efficiently counteracts this effect.

A few studies have experimentally tested the impact of reckless driving promotion on young drivers’ attitudes and intention, but none have analysed this impact in terms of the development of a positive image of reckless drivers. In addition, this study emphasises that a targeted message based on social norms can cancel the effect of reckless driving promotion and have a beneficial impact on the most risk-prone drivers.

Social marketers working in the field of road safety can improve the efficacy of their social marketing programmes by taking into consideration the positive image of reckless drivers promoted by the media.

Practitioners should develop interventions and targeted messages that help young drivers cultivate a less idealised and masculine social image of reckless drivers.

This paper enhances the awareness of the effect that the media’s positive depiction of reckless drivers can have on the youth and proposes a strategy to counteract this effect.

The strategic importance of sponsorship of sports events by the tobacco industry has been increasing since tobacco firms have been constrained in their advertising activities. The present study will provide further insight to this critical promotion tool for cigarette brands. Specifically, it will focus on the effects of tobacco companies' sponsorship at the Montreal F1 Grand Prix on adolescents' cognitive and behavioral responses, i.e. identification with cigarette brands and brands' personality, and consumption of cigarettes. A questionnaire was administered to a sample of adolescents before and after the Grand Prix. Both sponsoring and non-sponsoring brands benefited from the Grand Prix, since the perceived brand personality and the identification with the brands were enhanced by the event. These findings tend to confirm that such sporting events are efficient ways to increase cigarette consumption and brand identification, especially for older male adolescents who are interested in car races.

A review essay on Kenneth E. Carpenter’s, The Dissemination of the Wealth of Nations in French and in France, 1776–1843. Published for The Bibliographical Society of America. New Castle, DE: Oak Knoll Press, 2003. Pp. LXIII, 255. $45.00. The Wealth of Nations is bipolar work: on the one hand it is an important philosophical treatise; on the other, it is the founding text of the discipline of economics. This characteristic gives it a unique place among the “great books” of western culture. How did a book, written over two centuries ago by a pedantic, idiosyncratic college professor come to achieve this lofty status? Although nowhere explicitly stated by the author of the work under review, this question serves as a lightning rod for his bibliographic efforts. The focus bestowed on France is justified because the reception of The Wealth of Nations (hereafter, WN) in France mirrored, in most important aspects, its reception throughout Europe. Nevertheless, the opaqueness of this book’s title masks its most fascinating feature, namely, the manner in which Carpenter unfolds the complicated answer to this central question.

I. The Gendarmerie: Historical Background The Gendarmerie is the senior unit of the French Armed Forces. It is, however, difficult to give a precise date to its creation. What can be asserted is that as early as the Eleventh Century special units existed under the sénéchal (seneschal), an official of the King's household who was entrusted with the administration of military justice and the command of the army. The seneschal's assistants were armed men known as sergents d'armes (sergeants at arms). In time, the office of the seneschal was replaced by that of the connétable (constable) who was originally the head groom of the King's stables, but who became the principal officer of the early French kings before rising to become commander‐in‐chief of the army in 1218. The connétable's second in command was the maréchal (marshal). Eventually, the number of marshals grew and they were empowered to administer justice among the soldiery and the camp followers in wartime, a task which fully absorbed them throughout the Hundred Years War (1337–1453). The corps of marshals was then known as the maréchaussée (marshalcy) and its members as sergeants and provosts. One of the provosts, Le Gallois de Fougières, was killed at Agincourt in 1415; his ashes were transferred to the national memorial to the Gendarmerie, which was erected at Versailles in 1946.

Describes how the opinions about Wilhelm Roscher and his work developed during the century following his death in the USA. Possible reasons for the changes are explored. Special attention is given to the more favourable reception of Roscher in the USA as opposed to the UK. A central point is that his influence and importance in the USA changed as time passed and with the development of professional economics. Suggests new reading of Cunningham′s essay. Attention is drawn to some of Roscher′s works in English that have been neglected. Some problems of periodization in the history of economic thought are investigated. Several conventional judgements are challenged and possibilities for further research suggested.