Citations:
Access Restricted.
View access options
Article
Publication date: 1 May 1992
Jean Loup Archawski and Francis W. Wolek
Subsidiaries of French companies operating in the US discover, as do other European firms, that success in America's fiercely competitive market fosters competitive clones…
62
Abstract
Subsidiaries of French companies operating in the US discover, as do other European firms, that success in America's fiercely competitive market fosters competitive clones. Competitors learn to clone products with proven profitability and to flood confirmed markets with aggressive promotion and price cutting. A competitive response to such cloning requires mutual trust between French companies and their American executives.