How Four French Firms Responded to American Clones

Abstract

Subsidiaries of French companies operating in the US discover, as do other European firms, that success in America's fiercely competitive market fosters competitive clones. Competitors learn to clone products with proven profitability and to flood confirmed markets with aggressive promotion and price cutting. A competitive response to such cloning requires mutual trust between French companies and their American executives.

Citation

Loup Archawski, J. and Wolek, F.W. (1992), "How Four French Firms Responded to American Clones", Journal of Business Strategy, Vol. 13 No. 5, pp. 36-42. https://doi.org/10.1108/eb039515