Search results

1 – 10 of 440
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 December 1994

James H. Donnelly

Managerial issues are becoming critical in the US banking industry. Thecapability of those in leadership positions is continually identified asthe most important single factor…

2109

Abstract

Managerial issues are becoming critical in the US banking industry. The capability of those in leadership positions is continually identified as the most important single factor that will separate high‐ and low‐performing banks. Discusses the impact of increased competitive intensity on the skill set and skill mix of bank managers and recommends ten skills to reframe the mind of the banker.

Details

International Journal of Bank Marketing, vol. 12 no. 8
Type: Research Article
ISSN: 0265-2323

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 1985

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover…

16667

Abstract

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

Details

Management Decision, vol. 23 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 1983

E. Laird Landon and James H. Donnelly

The authors examine marketing's traditional relationship to banking in the US banks and discuss why this role will change in the future. In particular, they outline a new role for…

426

Abstract

The authors examine marketing's traditional relationship to banking in the US banks and discuss why this role will change in the future. In particular, they outline a new role for marketing in banking and identify five changes which they believe will occur in relation to the marketing function, organisation structures, selling skills, pricing analysis and channels of distribution.

Details

International Journal of Bank Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 1972

James Donnelly and John Ryans

Isolates the importance of economic level and cultural level and cultural perceptions in influencing agency selection overseas by major US companies. Recounts that many study…

232

Abstract

Isolates the importance of economic level and cultural level and cultural perceptions in influencing agency selection overseas by major US companies. Recounts that many study findings, relating particularly to the use of local or US‐based advertising agencies, are examined. Particular concern is to whether or not such factors as the advertiser's attitudes towards cultural factor importance and market area economic development, are considerations in the placing of preparing and placing non‐domestic advertising. Looks at the role of culture and statements to prove advantages and disadvantages in these. Concludes that if a firm uses either US‐based agencies for overseas representation or foreign‐based agencies, its management is displaying some concern for the cultural and other differences forced between markets.

Details

European Journal of Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Article
Publication date: 1 February 1990

Michael R. Bowers, Charles L. Martin and Alan Luker

Offers a fresh outlook for managing the delicate interactionbetween the customer and the contact employee in the serviceenvironment. Emphasizes that the quality of the…

1944

Abstract

Offers a fresh outlook for managing the delicate interaction between the customer and the contact employee in the service environment. Emphasizes that the quality of the customer‐employee interfacehas a great effect on customers′ perceptions of the quality and value of the service, as well as on their satisfaction. Suggests a model of how companies can improve this interface by treating employees ascustomers and customers as employees, thus developing lower cost and higher quality services and also higher levels of satisfaction on the part of both customers and employees. Recommends various steps for management to take.

Details

Journal of Services Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 1973

James C. Baker and John K. Ryans

Much attention has been focused recently on the increased overseas business of United States corporations, the growth of the multinational firm and similar international…

204

Abstract

Much attention has been focused recently on the increased overseas business of United States corporations, the growth of the multinational firm and similar international developments. Understandably, this has attracted marketers' interest in management policies and practices relating to overseas advertising, distribution channels, and product planning.

Details

Management Decision, vol. 11 no. 3
Type: Research Article
ISSN: 0025-1747

Access Restricted. View access options
Article
Publication date: 1 February 1989

Eberhard E. Scheuing and Eugene M. Johnson

Comments that few service firms are sufficiently prepared to meetthe challenge of service innovation. Reviews existing models of newservice development. Proposes a systematic…

5437

Abstract

Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing models of new service development. Proposes a systematic model based not on the small amount of new service development literature but on theories of new product management, which reflects the conditions unique to service industries. Concludes with ten propositions for service management.

Details

Journal of Services Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 1992

L.W. Turley and Douglas L. Fugate

Notes how service encounters have tended to be viewed as aninteraction between service providers and service customers. Examinessituations where the main encounter is the…

640

Abstract

Notes how service encounters have tended to be viewed as an interaction between service providers and service customers. Examines situations where the main encounter is the interaction between the facility and the customer. Considers different perspectives for planning service facilities – operational, locational, atmospheric/image, consumer use, contact personnel. Argues that congruent facilities are those that can succeed in integrating these competing perspectives.

Details

Journal of Services Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 1988

Patriya Tansuhaj, Donna Randall and Jim McCullough

In services marketing, the employee plays a central role in attracting, building and maintaining relationships with customers. The recognition of the central role of employees in…

4425

Abstract

In services marketing, the employee plays a central role in attracting, building and maintaining relationships with customers. The recognition of the central role of employees in service marketing has given rise to “internal marketing” programs strongly oriented to employee development. This paper explores the linkage between internal marketing activities (directed at employee recruitment, training, motivation, communication, and retention) and the more traditional external marketing activities (e.g., pricing, advertising, and personal selling). An examination of the relationship between the key elements of the services marketing management model (internal and external marketing, employee attitudes and behavior, and customer attitudes and behavior) demonstrates how service managers can enhance customer loyalty, satisfaction and perception of quality.

Details

Journal of Services Marketing, vol. 2 no. 1
Type: Research Article
ISSN: 0887-6045

Access Restricted. View access options
Article
Publication date: 1 January 1988

Troy A. Festervand, Stephen J. Grove and R. Eric Reidenbach

In recent years the importance of market‐related information obtained by the sales force and used in marketing decision making has been recognized, but seldom studied. Where…

483

Abstract

In recent years the importance of market‐related information obtained by the sales force and used in marketing decision making has been recognized, but seldom studied. Where investigations have explored the sales force intelligence‐gathering function, researchers have focused on selected aspects of this activity and generally ignored the overall system in which information collection and transfer take place. This article attempts to satisfy the need for such a system by presenting a model of the sales force intelligence‐gathering function.

Details

Journal of Business & Industrial Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0885-8624

1 – 10 of 440
Per page
102050