A Proposed Model for New Service Development

Abstract

Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing models of new service development. Proposes a systematic model based not on the small amount of new service development literature but on theories of new product management, which reflects the conditions unique to service industries. Concludes with ten propositions for service management.

Citation

Scheuing, E.E. and Johnson, E.M. (1989), "A Proposed Model for New Service Development", Journal of Services Marketing, Vol. 3 No. 2, pp. 25-34. https://doi.org/10.1108/EUM0000000002484