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ESPE, the market leader, is a medium-sized German manufacturer of precision dental impression materials competing in a shrinking market. To grow the business, ESPE invests substantial resources in innovative impression materials and associated distribution mechanisms. Squeezed by the shrinking market, the competition is increasingly using the proprietary channels (dispensing mechanisms) and brand equity (trademark) of ESPE to maintain their market share. There is a potential infringement. Explores how ESPE is organized to execute on the options imbedded in its IP rights.

To provide students with an understanding of how to use brands and trademarks in conjunction with trade secrets, patents, and other forms of IP in mature markets to build and maintain innovation-based competitive advantage.

This chapter shows that Mead has a field theory and that the explanatory method of symbolic interaction is that of a field. A field, in this sense, is a systematic network of meanings. When someone or something enters that field such as a protest rally or a cocktail party they are given the meaning that is characteristic of the field. This explanation is not one of causation but one of context. I show that a major field theory of Mead’s concerns the agent and how decisions or actions are made. He also has a developmental field theory based on the play-game-generalized other relation. With Mead’s agency model I then show how it can be applied, in macro fashion, to the recent rise in American minorities, especially that of women, African Americans, and gays. This example shows the macro or social structural power of Mead’s idea.

This study aims to propose a service robot option to address shortages of human frontline employees (FLEs) in long-term care (LTC) service settings. With a field study, the authors investigate the effect of psychological comfort with robot reminders of LTC residents and human FLEs on acceptance and attentive engagement, ultimately resulting in effort and willingness to interact with the service robot. The outcomes provide valuable insights into human-robot interaction in the LTC sector.

The 45 residents and 49 human FLEs who participated in the field study completed a survey measuring various perceptual variables after deploying a service robot.

Both the residents’ sample and the FLE sample demonstrate that psychological comfort with robot reminders increases robot acceptance. This increased acceptance evokes greater attentive engagement, ultimately leading to a higher willingness to exert effort to interact with the service robots.

This study highlights service robots with well-received reminder functions and the ability to prompt efforts by both residents and employees during their implementation at LTC services. The findings suggest further research avenues for designing service robots that can be effectively integrated.

This study leverages a service robot in a field study involving LTC residents and human FLEs rather than hypothetical scenarios, which is rather limited in current studies. The findings are both timely and relevant, considering the gradual implementation of service robots into LTC services.

Libraries are closing or reducing opening hours in the UK due to budgetary cuts. Library provision for children is consequently diminishing and libraries have to justify their existence. Therefore a reliable methodology for assessing the importance of libraries is vital to demonstrate their value to children’s literacy. Two methodologies were combined to study children visiting children’s mobile libraries (CMLs). The purpose of this paper is to consider whether the combined, qualitative methodology was the correct choice.

Aspects of each methodology are examined for their appropriateness for researching children. The compatibility of their philosophical stance and the validity of combining ethnography and grounded theory is explored and questioned.

It is found that grounded theory and ethnography were the optimum combination to form a powerful research tool that allows children to be active participants in research. The combined methodology was successful because the ethnographic elements allowed the researcher to enter to the children’s world, whereas the grounded theory elements provided a structural framework, exploration into a novel research topic and ensured that a valid conclusion was drawn.

It is unusual for qualitative methodologies such as grounded theory and ethnography to be combined in order to study learning in a non-pedagogic, library environment. This paper is valuable reading for librarians, or educationalists wishing to examine how libraries aid literacy because it verifies the benefits of the combined methodology of grounded theory and ethnography and provides a template which can be used by other researchers.

This paper aims to explore the multicultural education strategies employed by primary school teachers in Georgia.

In-depth interviews with 65 primary school teachers were used. The interviews were analyzed using the theoretical framework of multicultural educational approaches defined by James Banks. The approaches used by Georgian teachers were classified into four approaches to multicultural education: contributions, additive, transformation and social action approaches.

The research revealed that the majority of teachers use the contributions and additive approaches to multicultural education. The use of the transformation approach by teachers is very rare and only happens if school textbooks, as well as exercises and assignments in the textbooks, provide this opportunity. The social action approach to multicultural education has not been used in primary grades in Georgia. The research revealed that some teachers reject diversity in their classroom as well as the necessity of developing their students’ intercultural sensitivity. These teachers have an informed and conscious approach to not using multicultural approaches in the teaching process. This approach is named by the author as the “inactive action approach”, which is specific to Georgia and is widely used in primary school classes.

The study has scientific and practical importance. The findings of this study also have practical importance. They can be used for the implementation of teacher education and training programs in Georgia. Consideration of these findings will contribute to the implementation of the National Objectives of General Education and the National Curriculum of Georgia.

This study makes contribution to the development of the field of multicultural education in Georgia.

The purpose of this study is to investigate the effects of sport scandals on consumer perceptions of the associated sponsors and sport and to provide a typology of sport celebrity scandals to guide management response tactics.

The study conducted four focus groups that were followed by social media data mining. A total of 8,289 consumer comments were collected from 147 websites, and a total of 224 comments were analyzed in terms of themes and frequency.

The research found the impact of sport scandals on consumer perceptions of sponsorship evaluations depended on whether the scandal was gender related scandal, recreational drug use, gender violence, unplanned and planned on-field scandals. Gender violence and planned on-field scandals can have an overwhelmingly negative impact on sponsorship evaluations, while unplanned on-field scandals may result in positive effects. Consumer empathy may influence the impact of recreational drug use, and the gender of the sport celebrity can influence the impact of unplanned on-field scandals.

This study contributes to sponsorship theory by indicating the type of scandal affects consumer perceptions of associated sponsors and sport.

The findings may guide management to develop response tactics to sport scandals. The response tactics may be based on consumer perceptions of the impact of the scandal on the associated sponsors and sport. Sponsor and sport management response tactics may be perceived as a differentiation of the sponsor and sport brands. It may be necessary that sponsorship agreements included pre-determined response tactics that contribute to value formation in the local community.

This study contributes to sponsorship theory by indicating the type of scandal affects consumer perceptions of sponsorship evaluations. Two additional factors may impact these influences: consumer empathy and the gender of the sport celebrity.

THE training model to be discussed is based on an integrated set of manual and mechanised indexing systems, all handling the same body of information from a limited subject field. By extending the scope of the model's operations to include prior and subsequent activities like the selection and abstracting of the documents to be indexed, and the preparation and dissemination of material through the use of the indexes, the model may be used for a wide range of documentation training, principally at three levels: demonstration by the lecturer to the students; use by the students in the retrieval and dissemination of information; and development by the students through the selection and abstracting of documents, the indexing and storage of information and ultimately the use of feedback from the dissemination stage to improve the systems.

The decade of the 1980s was unique for the sheer quantity of education reform reports and legislation. Virtually every state enacted education reform legislation, including reforms of teacher education, licensing, and comprehension. According to Darling‐Hammond and Berry, over 1,000 pieces of legislation related to teachers have been drafted since 1980, and “a substantial fraction have been implemented.” As I discussed in my 1989 RSR article, “Five Years after A Nation at Risk: An Annotated Bibliography,” two waves of 1980s reform reports were identified in the enormous body of primary and secondary literature dealing with education reform. The reform publications of the early 1980s stressed improvements in curricular standards, student performance outcomes, and changes to the education programs, such as salary increases, teacher testing, and stricter certification requirements. The second‐wave reform publications emphasized more complex issues centered around the concepts of restructuring the schools and teacher education programs, as well as empowering teachers to become more involved in curriculum and governance issues.

In the years following the publication of A Theory of Consumption (1923), Hazel Kyrk’s book became the flagship of the field that would later be known as the economics of consumption. It stimulated theoretical and empirical work on consumption. Some of the existing literature on Kyrk (e.g., Kiss & Beller, 2000; Le Tollec, 2020; Tadajewski, 2013) depicted her theory as the starting point of the economics of consumption. Nevertheless, how and why it emerged the way it did remain largely unexplored. This chapter examines Kyrk’s intellectual background, which, we argue, can be traced back to two main movements in the United States: the home economics and the institutionalist. Both movements conveyed specific endeavors as responses to the US material and social transformations that occurred at the turn of the 20th century, notably the perceived changing role of consumption and that of women in US society. On the one hand, Kyrk pursued first-generation home economists’ efforts to make sense of and put into action the shifting of women’s role from domestic producer to consumer. On the other hand, she reinterpreted Veblen’s (1899) account of consumption in order to reveal its operational value for a normative agenda focused on “wise” and “rational” consumption. This chapter studies how Kyrk carried on first-generation home economists’ progressive agenda and how she adapted Veblen’s fin-de-siècle critical account of consumption to the context of the household goods developed in 1900–1920. Our account of Kyrk’s intellectual roots offers a novel narrative to better understand the role of gender and epistemological questions in her theory.

The purpose of this paper is to investigate the school‐to‐work transition of graduates in different fields of study, as well as to study programmes in three subsequent generations of graduates in the 2007 to 2009 period. The paper focuses on graduates from the new Bologna‐harmonised programmes and investigates their early career outcomes by comparing them to those of graduates from pre‐harmonised programmes.

The authors apply a probit regression to calculate differences in the probability of employment for different fields of study and propensity score matching to investigate the effect of different study programmes in each field of education on early career outcomes, such as being employed within the first three months of graduation and the first nine months of graduation.

The authors find that graduating from a particular field of study affects the probability of employment in all three years. In general, regardless of the field, the authors observe decreasing probabilities of employment in 2008 and 2009. Using propensity score matching, the authors estimate the effect of the new Bologna‐harmonised programmes on the probability of employment and find a statistically significant negative effect compared to counterparts who finished pre‐Bologna programmes. The findings are robust to the use of different matching criteria.

In the institutional framework of a tuition‐free system in higher education and collective bargaining in the labour market, performance indicators such as employability can provide relevant information regarding student choice and a proxy measure for the quality of higher education in each participating university. In addition, this provides a rare insight into the employability of graduates from Bologna‐harmonised programmes, as well as for a post‐transition country such as Slovenia.

By covering entire populations of full‐time graduates in 2007, 2008 and 2009 who entered the labour market for the first time after graduation, the authors calculate the probability of employment within the first three and nine months of graduation. This allows the authors to infer about the effect of the new Bologna‐harmonised programmes as well as the impact of the recent financial crisis. The paper offers rare evidence of the school‐to‐work transition in a post‐transition and tuition‐free country.