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Most top executives involved in strategic planning agree that developing successful business strategy requires penetrating analysis at the beginning, creative ideas in the middle, and management commitment at the end. Each of these steps is vital to a company that's trying to find a sustainable advantage over its competition. Unfortunately, only the first and third steps are widely understood.

While corporate executives have long realized that the ultimate goal of strategic planning is to forge a competitive advantage that will produce superior profits, only in recent years have strategic planners recognized the urgency for creative approaches to the development of strategy.

“The creative leap is achieved by imagining idealistic solutions first, then thinking logically backward to solve the problem in the reverse direction.”

Covers such techniques as action learning, open learning, computer‐based training, mentoring and group facilitation.

Delves into the mind of the strategic thinker. The aim of this examination is to establish the conceptual foundations for a new theory of strategic thinking that looks at this process from an individual perspective. This will be accomplished by merging two separate strains of strategy research into a single strategic thinking philosophy. The two strains of strategy research that will be utilized include cognitive simplification tools and personal cognitive style. This foundational work opens the door to a new perspective on how strategic thinking is conducted and creates avenues for future empirical investigation into the mind of the strategist.