Orchestrating planning creativity
James F. Bandrowski
(Director of planning for the DiGiorgio Corporation, San Francisco.)
565
Abstract
While corporate executives have long realized that the ultimate goal of strategic planning is to forge a competitive advantage that will produce superior profits, only in recent years have strategic planners recognized the urgency for creative approaches to the development of strategy.
Citation
Bandrowski, J.F. (1985), "Orchestrating planning creativity", Planning Review, Vol. 13 No. 5, pp. 18-23. https://doi.org/10.1108/eb054117
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited