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Develops the benefits of both horizontal and vertical domestic strategic alliances to meet the challenge of growing international cartels and the Japanese keiretsu. Looks into the crises which force a new paradigm to be considered. The paradigm, which should guide the development of channel marketing theory, must use both economic and non‐economic concepts. Discusses the economic political paradigm concept which brings the issue of relationships into consideration. The Japanese concept of zaibatsu, or the modern version keiretsu, is built around relationships. Domestic industries may have to adopt a version of these concepts to compete in fierce international markets. Lists eight benefits of strategic alliances and develops a matrix for measuring strategic alliances for further consideration.

Considers the growing importance of automatic data collection (ADC) and electronic data interchange (EDI) in logistics and distribution, and the need for an additional paradigm. ADC and EDI require additional conceptual consideration in logistics pedagogy. The utilization of the Internet to acquire knowledge globally is a new and progressive way to advance business logistics. Presents some theoretical hypotheses and procedural guidelines for improved logistical linkages.

Typically, library building projects are undertaken to accommodate a library's needs for the foreseeable twenty years or more. With major changes in information technologies occurring at intervals of less than five years, it should be assumed, within its twenty‐plus years of initial service, that a library building will have to accommodate a series of changes in order to support currently unknown technologies. Issues related to the development of library facilities that will meet current and future needs are discussed by three prominent consultants and representatives of two vendors: Wilson M. Stahl, James J. Michael (Data Research Associates), Rick Richmond, Gene Robinson (CLSI), and James E. Rush.

Current issues of Publishers' Weekly are reporting serious shortages of paper, binders board, cloth, and other essential book manufacturing materials. Let us assure you these shortages are very real and quite severe.

The North American professional team sports industry has long been thought of as recessionproof or recession-resistant. Like the brewing industry, pundits have suggested the average consumer will forego certain discretionary income purchases but not relinquish "basic needs" . This paper raises questions about the viability of that logic by suggesting the economic conditions of sport in America in 2002 will be unlike any sport marketers have seen in the last 30 years. Fundamental to this review is a clear understanding of recession economies, the financial foundations of contemporary American spectator sports and how sport marketers may need to change their short-term marketing strategies.

Since moving to the University of Oregon in July 1995, William “Bill” Moos has presided over what many consider to be the most successful era of the University's storied athletic history, overseeing the development of more than $120 million in facilities and athletic department improvements. A bold visionary who believes you must consistently commit to excellence, he has utilized marketing and sponsorship, including securing an all-sports contract with Nike, to take Oregon to new heights. Here he talks to Rick Burton, Executive Director of the Warsaw Sports Marketing Center.

Due to an increasingly international marketplace with multinational companies selling their products around the world, the issue of advertising products across countries has received considerable attention. In the academic literature, two basic and opposing approaches to international advertising can be identified. The localisation (adaptation) approach requires that advertisers focus on the differences between countries in order to develop advertising messages that are tailored to local markets. Proponents of this approach emphasise cultural uniqueness. In order to be successful, advertising needs to reflect differences in needs, wants, values, traditions, language, and economic variables (Britt, 1974; Nielsen, 1963; Unwinn, 1974; Ricks, Arpan & Fu, 1974; Ricks, 1983). The standardisation (globalisation) approach, on the other hand, focuses on the similarities between countries and develops global advertising campaigns which eliminate the need for adaptation to local conditions. Proponents of this approach see the world as a “global village” in which the differences between countries are diminished and where consumers have developed similar needs and wants, independent of location (Fatt, 1967; Elinder, 1965; Levitt, 1983; Lynch, 1984).

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.