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1 – 10 of 107Beau Bradley Beza and Jaime Hernández-Garcia
Placemaking is an established practice and research field. It takes on a spatial dimension created through a socio-political process where value and meaning are assigned to…
Abstract
Purpose
Placemaking is an established practice and research field. It takes on a spatial dimension created through a socio-political process where value and meaning are assigned to settings. An emerging concept, sustainability citizenship relies on social actors creating sustainable urban settings by working, sometimes, “outside” formal planning; offering an evolutionary step in the creation and understanding of community realised places. The purpose of this paper is twofold: examine one of Bogotá, Colombia’s informal settlements to explore the placemaking/sustainability citizenship relationship, and use this exploration as a means to argue the appropriateness of sustainability citizenship when investigating/realising settings in Bogotá’s informal settlements.
Design/methodology/approach
To address the paper’s aim, books, journal articles and monographs related to citizen/community participation, placemaking, citizenship (in Latin America and conceptually) and sustainability citizenship were collected and critically reviewed. Identification of these documents was achieved through a literature review of the library database at Deakin University and Pontificia Universidad Javeriana and the co-authors of this paper contributing to and reviewing submissions to the 2016 Routledge publication, Sustainability Citizenship. Field observation and engagement with the citizenry living in the informal settlements of Bogotá, Colombia were conducted at various times in 2013, 2014 and 2017.
Findings
Sustainability citizenship and placemaking are linked through their “process-driven” approach to realising places and use of the citizenry to enact change. In Bogotá, Colombia’s informal settlement of Caracoli, public spaces are created outside formal planning processes through alternative path dependencies and the resourcefulness of its citizens. Sustainability citizenship, rather than placemaking, can work outside formal planning and manoeuvre around established path dependencies, which offers an evolutionary step in the creation and understanding of community realised places in the global south.
Originality/value
This paper provides insight into the use of placemaking when explaining the realisation process of Bogotá, Colombia’s informal settlements. The paper’s contents also explore the placemaking/sustainability citizenship relationship, which in terms of the latter is a new citizenry dimension that can be used to provide new insight into the realisation process of public spaces in Bogotá’s informal settlements.
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The purpose of this paper is to explore the contribution of informal settlements to a tourism strategy and to city branding. It takes the case of Medellin, Colombia, which in…
Abstract
Purpose
The purpose of this paper is to explore the contribution of informal settlements to a tourism strategy and to city branding. It takes the case of Medellin, Colombia, which in recent years has developed several projects in their barrios using a policy called: “social urbanism”.
Design/methodology/approach
The paper is based on a case study, that of “social urbanism” in Medellin, and the relationship with what is called slum tourism and city branding. After a brief theoretical exploration about informal settlements in Latin America, slum tourism and city branding; the paper presents the urban and social transformation of Medellin's dangerous and stigmatized barrios with the “social urbanism” policy. Then the relationship between social urbanism, informal settlements and city branding is discussed.
Findings
Medellin, perhaps without noticing or anticipating, has found a role for informal settlements in branding the city, and promoting tourism to those areas. With “social urbanism”, it is also helping to build an image of the city more authentic and distinguishable from other cities in Colombia and Latin America.
Originality/value
The paper explores two themes that are considered nearly opposite: informal settlements and city branding. It discusses how a city in Colombia might have found a way to link them together with interesting results.
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Jaime Hernandez and Celia Lopez
Informal settlements are consistent areas in Latin America which exhibit distinctive urban and social dynamics. However, despite their size and impact, these settlements have been…
Abstract
Purpose
Informal settlements are consistent areas in Latin America which exhibit distinctive urban and social dynamics. However, despite their size and impact, these settlements have been traditionally overlooked in terms of the contribution that they make to the city and to any place branding strategy. These areas are commonly seen as having nothing more to offer than poverty and constraint. However, literature and research shows their possibilities beyond those traditional limits, and arguably they can actively contribute to branding cities in Latin America. The purpose of this paper is to critically explore the contribution that informal settlements can make to a fairer, more real and authentic branding of cities.
Design/methodology/approach
The discussion is based on two ongoing research projects, one in urban planning and the other one in business, together with a first‐hand knowledge and engagement with informal settlements in Bogotá.
Findings
Informal settlements can contribute positively to branding cities. Trying to “hide” these areas from visitors' views is not only impossible because of their size, but also not desirable because of how they can enrich a branding strategy. However, there are also major downsides which need to be taken into consideration.
Originality/value
The value resides in the attempt to link two themes that traditionally have been nearly opposite (informal settlements and branding cities), and the elaboration on the outcome of this relationship.
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Alexandre de Vicente Bittar and Luiz Carlos Di Serio
Micro and small enterprises (MSEs) play a crucial role in the development of any country by generating innovative ideas. However, they face inherent restrictions that hinder their…
Abstract
Purpose
Micro and small enterprises (MSEs) play a crucial role in the development of any country by generating innovative ideas. However, they face inherent restrictions that hinder their innovation capabilities. It is essential to support innovation policies to overcome these barriers and foster innovation. This study aims to explore how innovation policies can reduce barriers to innovation in MSEs using the lens of innovation capabilities.
Design/methodology/approach
Through a multiple case study, the authors examined eight MSEs in São Paulo (Brazil) and five in Florence (Italy) to conduct this study. These countries share a similar level of importance when it comes to MSEs.
Findings
Current innovation policies could be more effective for MSEs if certain barriers they encounter are faced and resolved, such as limited financial resources and a scarcity of qualified workers. These barriers directly affect two key elements of their innovation capability: financial resources and human resources. Therefore, it is essential to develop innovation policies that target these elements directly to enable MSEs to overcome these obstacles and thrive.
Originality/value
This study aims to enhance the knowledge of how innovation policies can help alleviate obstacles to innovation and how they can influence the various components that comprise the innovation capability of MSEs. This research can be valuable for policymakers as it provides insight into which innovation policies impact each aspect of innovation capability, enabling them to choose the most suitable policy based on the specific needs and local circumstances of the MSEs.
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Yasu Coronado Martínez, Mara Rosas Baños and Hazael Cerón Monroy
This study aims to reveal the potential for ecotourism of a locality with high marginalisation index in the municipality of Tlalpujahua, a Magic Town in the State of Michoacán…
Abstract
Purpose
This study aims to reveal the potential for ecotourism of a locality with high marginalisation index in the municipality of Tlalpujahua, a Magic Town in the State of Michoacán, Mexico.
Design/methodology/approach
This case study was based on several methodologies. First, socioeconomic, environmental, sustainability, geographic and institutional variables were used in the evaluation of 62 localities of the municipality. Geographic information systems identified study areas and determined their potential for ecotourism. Second, participatory diagnosis was used to collect specific information about the locality regarding their organisational aspects, development strategies, current socioeconomic problems, land use and resources availability and interest in developing projects related to ecotourism. Finally, the authors adapted the FAS Model (factors, attractors and support systems) to include environmental and organisational variables contributing to a theoretical approach to ecotourism. To identify attractors, they applied a questionnaire to determine the profile of tourists visiting Magic Towns and their potential interest in ecotourism.
Findings
The authors conclude that ecotourism is a possible alternative to highly marginalised localities within Magic Town municipalities and would be able to expand the benefits engendered by the program. Ecotourism can therefore represent a new option for tourists visiting marginalised communities in Mexico.
Originality/value
A diverse methodology applied key elements to identify localities suitable for ecotourism, characteristics of marginalisation and endowment of natural heritage. The authors conclude that the benefits to localities included in the Magic Towns Program can be expanded to surrounding spaces through strategies such as ecotourism.
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This paper aims to provide an historical perspective and current guidance for youth librarians collecting graphic novels for teens.
Abstract
Purpose
This paper aims to provide an historical perspective and current guidance for youth librarians collecting graphic novels for teens.
Design/methodology/approach
The paper provides a brief review of the historical issues involved with censorship/intellectual freedom and comics and of current teen‐oriented graphic novels with gay, lesbian, bisexual, transgender, queer, and questioning of sexual orientation (GLBTQ) content in Canada and the USA. It also provides a context for negotiating intellectual freedom and collection management policy issues, and suggestions for targeted acquisitions of teen graphic novels with GLTBQ content.
Findings
The paper provides a brief overview of US and Canadian censorship of comics, including how this legacy affects today's market. It recognizes the difficulty of obtaining information and recommendations for teen‐appropriate graphic novels containing GLBTQ content, and makes suggestions for core collection items.
Research limitations/implications
Only English sources from the USA and Canada are reviewed. Francophone Canadian literature is relevant but outside of the scope of this paper.
Practical implications
The paper is a useful source of information for the librarian looking for collection development suggestions, and/or for the librarian dealing with or preparing against intellectual freedom challenges to graphic novels or GLBTQ material for teens.
Originality/value
This paper furthers discussion of censorship of graphic novels and of GLBTQ material, and provides concrete suggestions to librarians developing a teen graphic novel collection. The issue is timely, as the graphic novel industry is booming and the ALA has documented an increasing number of challenges to graphic novels in libraries. Few previous papers on graphic novels or comics have included Canadian content, although the Canada‐American library worlds, publishing industries and legal codes are historically and currently intertwined.
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Andres Felipe Cortes and Younggeun Lee
This research note discusses three essential and practical questions related to social entrepreneurship and social activities in small- and medium-sized enterprises (SMEs): What…
Abstract
Purpose
This research note discusses three essential and practical questions related to social entrepreneurship and social activities in small- and medium-sized enterprises (SMEs): What motivates SMEs to undertake social activities? What are the obstacles faced by SMEs when undertaking social activities? What are the types of social activities that SMEs undertake? The article presents preliminary answers and provides research suggestions related to these questions.
Design/methodology/approach
The authors search and review articles that study social entrepreneurship and social activities of SMEs and synthesize their findings based on the three main topics of interest.
Findings
The authors synthesized findings based on their three motivating topics: motivation, obstacles and types. They extracted three primary motivations of SMEs for social activities: (1) demands and expectations from external stakeholders, (2) nonpecuniary incentives that stem from organizational values and culture and (3) anticipation of improving relevant organizational outcomes. The authors extracted two obstacles for social initiatives: (1) limited resources and knowledge and (2) lack of perceived benefits or incentives. Finally, the authors extracted two types of social activities: (1) activities that address social and ethical issues and (2) activities that address environmental concerns.
Originality/value
Pressing concerns in society have pushed numerous entrepreneurs and small business managers to create and manage businesses that aim to alleviate social and environmental problems. Accordingly, researchers have devoted some attention to how SMEs get increasingly involved with social activities and initiatives (i.e. addressing social and environmental challenges through their firms). The authors highlight existing findings and propose future research opportunities based on our three essential and motivating questions.
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Carlos López-Hernández, Francisco López and Ana Cristina González
The case study is based on a series of in-depth interviews carried out with the owners and directors of the company. The data are complemented by documentary analysis, including…
Abstract
Research methodology
The case study is based on a series of in-depth interviews carried out with the owners and directors of the company. The data are complemented by documentary analysis, including descriptions of internal processes and industry information. For the teaching note, the authors opt for an exploratory study using the open-ended approach of grounded theory.
Case overview/synopsis
Arette® is a Mexican family business dedicated to the production and sale of tequila, fusing the artisanal with the new in its production processes. Sales take place mostly in the European and American markets. The foreign market for tequila is very attractive but also very demanding both in terms of financial resources and time. Although the company has managed to enter this market through bars and restaurants, it has not yet managed to reach the final consumers (those who order margaritas in bars). Jaime, Eduardo and Lalo are wondering whether it might be time to invest more resources in ensuring that Arette® is not just a brand for fine cocktails. Until now, their main promotional tool has been word of mouth, and they are not sure what their next step should be – to focus on the international or the domestic market.
Complexity academic level
The case study can be incorporated into undergraduate classes, where it could serve as part of an international marketing course, in particular, as an international sales strategy and implementation session. It can be used to teach basic concepts and their application.
Learning objectives
This case study focuses on the decision that many small companies have to make at some point in their business strategy, which is to focus either on the international or domestic market: The objectives are as follows:
1. To identify the variables that increase or modify the demand for Tequila.
2. Compare the advantages and disadvantages of focusing on a domestic Tequila market or focusing on an international market.
3. Identify the critical variables that a small company faces if it wants to go international such as.
4. Identify if there are forms of diversification for Tequila Arette such as new markets or new products, or both.
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