Aswathi Kanaveedu, Jacob Joseph Kalapurackal, Elangovan N., Mudita Sinha and Mayank Nagpal
After completing this case study, students will be able to understand the issues firms, brands and influencers face due to sponsorship disclosure regulation and the impact of…
Abstract
Learning outcomes
After completing this case study, students will be able to understand the issues firms, brands and influencers face due to sponsorship disclosure regulation and the impact of self-regulation on firms engaging in influencer marketing, explain the challenges regulators face in ensuring compliance in an emerging market, explain Advertising Standard Council of India (ASCI)’s challenges in adopting influencer guidelines from emerged markets and recommend ethical theory (or theories) and strategies to firms engaged in influencer marketing.
Case overview/synopsis
This case study centers on Mr Manish Chowdhary, co-founder of WOW Skin Science, who started the beauty and personal care business with his brother Karan Chowdhary in 2015 in Bangalore, India. The company successfully built its brand through influencer marketing but faced challenges after the ASCI implemented new influencer guidelines. On May 31, 2021, he expressed disagreement with ASCI guidelines during an interview with Akansha Nagar from Buzz in Content, particularly the requirement to label every product or service received by influencers as an advertisement. He expressed concern about certain rules, fearing they might harm organic content and reduce viewership and followers. Subsequently, ASCI registered noncompliance cases against the company and communicated with them about complaints regarding influencer guideline violations. In this situation, Manish needed to evaluate his decision on noncompliance with regulation and required an action plan to strategically manage its influencer marketing campaign by incorporating ASCI’s guidelines. Overall, this case study highlights the journey of WOW Skin Science and its challenges with self-regulatory authorities over its influencer marketing strategy in an emerging market. Additionally, students can gain insight into the marketing communication ethics of a startup operating in an emerging market by embodying the protagonist’s role.
Complexity academic level
This case study is suitable for postgraduate level students pursuing a Master of Business Administration program. The difficulty level ranges from moderate to complex. It fits well into integrated marketing communication and marketing strategy courses. This case study discusses marketing ethics, advertising and promotion regulation.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
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Satish P. Deshpande and Jacob Joseph
The objective of this research was to examine factors that impact union elections in the trucking sector. Since trucking firms are labor intensive, unions can have an impact on…
Abstract
The objective of this research was to examine factors that impact union elections in the trucking sector. Since trucking firms are labor intensive, unions can have an impact on the cost of doing business and competitiveness. One hundred and ninety‐nine union elections conducted by the National Labor Relations Board in trucking firms between January 2001 and December 2002 were examined. Type of union, size of bargaining unit, election delays, and voter turnout significantly impacted union win rates. Type of election, type of state, and type of bargaining unit did not impact union win rates. Implications for managers, educators, and union leaders in trucking are discussed.
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This paper seeks to shed light on Islamic perspectives on motivation and personality. It argues that original Islamic thinking in the seventh and eleventh centuries offer useful…
Abstract
Purpose
This paper seeks to shed light on Islamic perspectives on motivation and personality. It argues that original Islamic thinking in the seventh and eleventh centuries offer useful organizational insights for today's organizations.
Design/methodology/approach
This research contrasts an earlier Islamic writing on motivation and personality with contemporary humanistic theories on motivation. This study suggests that religion and spirituality can positively influence behavior and organizational performance.
Findings
It shows that religion may provide a potentially useful framework within which to study the relationship between faith and work. It was documented that the Islamic profile of human existence (Mutamainna) challenges most of the prevailing management assumptions on human beings.
Practical implications
Opens up a new avenue for viewing the nature of human existence and dispels the widely held belief that human beings by nature are destined to engage in destructive behavior.
Originality/value
The paper provides original conceptualizations and perspectives that are of value to researchers in the fields of spirituality and international comparative management. The paper offers a new perspective on how the degree of internalization of spiritual needs influences an individual's behavior and expectations.
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Satish P. Deshpande, Jacob Joseph and Xiaonan Shu
This study examines the impact of perceived emotional intelligence of 118 Chinese respondents on perceived ethicality of various counter productive behaviours. Respondents in the…
Abstract
This study examines the impact of perceived emotional intelligence of 118 Chinese respondents on perceived ethicality of various counter productive behaviours. Respondents in the high emotional intelligence group perceived 6 of the 16 items to be more unethical than the low emotional intelligence group. There was a significant difference in aggregate counter productive behaviours between high and low groupings of three (self‐regulation, social awareness, and social skills) of the five facets of emotional intelligence and over all emotional intelligence. There was no significant difference in over all counter productive behaviour between the student and manager sub‐samples. Implications of the study are discussed.
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This practitioner's chapter explains how the establishment of a community college system in Papua New Guinea finds its champion in the country's Prime Minister, Sir Michael…
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This practitioner's chapter explains how the establishment of a community college system in Papua New Guinea finds its champion in the country's Prime Minister, Sir Michael Somare. This chapter also presents a veritable “how to” perspective on beginning a community college system by combining the vision from a government official with the contributions of a practitioner in the field such as Father Alphonse, who established the organic community college system in India. The author presents an argument in his chapter about how the union of theory and practice will combat unemployment, serve as an alternative entrance point for higher education, and will promote a responsible citizenry. The community college system in Papua New Guinea will, like in other examples in this section, endeavor to educate traditionally underserved populations, such as school leavers, rural youth, and women who are destitute.
Joseph Williams and Ryan C. LaBrie
The purpose of this study is to examine how advances in unified communications (UC) technologies are enabling radical changes in workplace redesign. Low-cost and readily available…
Abstract
Purpose
The purpose of this study is to examine how advances in unified communications (UC) technologies are enabling radical changes in workplace redesign. Low-cost and readily available technologies allow individuals to participate in work in ways that they could not before. Mobile hardware, networking infrastructure and robust UC platforms are making work less location- and time-dependent. Whereas these technologies provided the catalyst for the reimagining of the workplace in the early to mid-2000s, it was the explosion of BYOD (bring your own device) in recent years that has caused organizations to reconsider innovative workplace usage.
Design/methodology/approach
In this case study on the Microsoft Corporation, business motivators for workplace innovation, driven by performance metrics, are examined.
Findings
Included in the findings are increased productivity, talent attraction and retention, reduced sick leave, reduced communications costs, reduced IT and administration costs, reduced carbon footprint, lower real estate costs and reduced travel and training costs.
Practical implications
While many of these findings are beneficial to both employer and employee, they do not come without a cost. UC typically makes the employee accessible from anywhere at any time and this challenges a traditional work–life balance model. Moving forward will require both employer and employee to find a healthy work-life integration model that balances the needs of the individual with the needs of the organization.
Originality/value
This research documents a workplace redesign initiative enabled by UC at a global high technology company.
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Jessica Mesmer-Magnus, Chockalingam Viswesvaran, Jacob Joseph and Satish P. Deshpande
Emotional intelligence (EI) is thought to offer significant benefit to organizational productivity through enhanced employee performance and satisfaction, decreased burnout, and…
Abstract
Emotional intelligence (EI) is thought to offer significant benefit to organizational productivity through enhanced employee performance and satisfaction, decreased burnout, and better teamwork. EI may also have implications for the incidence of counterproductive workplace behavior. Survey results suggest EI is a significant predictor of individuals’ ethicality and their perceptions of others’ ethicality. Further, EI explains incremental variance in perceptions of others’ ethics over and above that which is explained by individual ethicality. High EI employees may be more adept at interpreting the ethicality of others’ actions, which has positive implications for ethical decision-making. Implications for research and practice are discussed.
This is a personal account of how a family moved from being passive recipients of care to being ‘in control’. Anticipating the expansion of such schemes with the forthcoming White…
Abstract
This is a personal account of how a family moved from being passive recipients of care to being ‘in control’. Anticipating the expansion of such schemes with the forthcoming White Paper, the account explains the mechanics of an individual budget enabling self‐directed care.
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S. Xavier Alphonse is a PhD in English literature. He is the Founder Director of the Indian Centre for Research and Development of Community Education (ICRDCE), Chennai, India and…
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S. Xavier Alphonse is a PhD in English literature. He is the Founder Director of the Indian Centre for Research and Development of Community Education (ICRDCE), Chennai, India and former Principal of Loyola College, Chennai and former Vice Principal of St. Joseph's College, Trichy. He was a member of the University Grants Commission (UGC), New Delhi for two terms (2006-2012). Dr. Alphonse was also a member of the Distance Education Council (DEC), New Delhi. He is the chairman of National committee on Community Colleges appointed by the UGC to discuss the concept and methodology for establishment and functioning of the Community Colleges. Dr. Alphonse is a consultant to the state government of Tamilnadu for the Community College Project. He was also the consultant to the Honourable Prime Minister of Papua New Guinea for the creation of 13 community colleges in 2008. He is an authority on college autonomy in India, and pioneered the formation of community colleges as an alternative system of education for the poor and the downtrodden. He has written 73 articles and authored and edited 37 books on the Community College system and its implementation.
During this month the average librarian is given furiously to think over the estimates, and in this year, perhaps more than any other, will that adverb be applicable. The matter…
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During this month the average librarian is given furiously to think over the estimates, and in this year, perhaps more than any other, will that adverb be applicable. The matter is so important that we do not apologise for dealing with it once more. In March in nearly every town there will be a determined effort by men who call themselves “economists” to reduce the appropriation for public libraries. The war is the most handsome excuse that the opponents of public culture have ever had for their attacks upon the library movement. It is obvious that these attacks will take the direction of an endeavour to reduce the penny rate, where this has not been done already. In the year that has passed retrenchment has been the watchword of all municipal work, and many librarians have either ceased to buy new books or have bought only those of vital importance. This has meant that a certain amount of money usually devoted to books has accumulated. Seeing that legally money which has been raised for library purposes cannot be expended in any other direction, the only way in which the “economists” can work is to propose a reduction of next year's rate by an amount corresponding to the balance. It is an extraordinary thing that after decades of demonstration the average local public man cannot or will not see that money taken from the funds of a public library cannot be restored to it later. The limitation of the penny rate is nearly always forgotten or ignored, and the common phrase of such men: “You must economise now and we will give you more money after the war,” has been heard by most librarians. An endeavour should be made to drive home the fact that retrenchment in books, or in other matters in connexion with libraries, now means so much actual irreparable loss to the libraries. We have dealt several times in these pages with the vexed question of balances. Practice differs so much in different localities that it seems impossible to get any universal ruling in connexion with this matter. Many libraries have been able to invest their balances in some form of war loan ; in others the librarian has been told emphatically that such investment is illegal. We can speak of towns within five miles of each other in one of which money has been invested, and in the other investment is banned in this way. Unfortunately librarians have been rather silent upon this point, and it is difficult to obtain any reliable information as to how many towns have investments. It would strengthen the hands of many librarians if they knew that in so many other municipalities the library funds were so invested.