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1 – 10 of 40J.M. Myerscough and S.B. Tyler
Examines aspects of the current practice of negotiation education,exploring relevant issues and conflicting views. Considers the case forformal negotiation training, the provision…
Abstract
Examines aspects of the current practice of negotiation education, exploring relevant issues and conflicting views. Considers the case for formal negotiation training, the provision of training for the surveyors, timing of the training provision, and the effectiveness of various teaching methods. Concludes that surveyors who have received negotiation training recognise the benefits, although practitioners generally are sceptical.
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Jau‐Yang Liu, J. Michael Tarn and H. Joseph Wen
This paper applies an analytical framework to assess e‐commerce (EC) Web sites of large US firms. It first examines the available EC operation modes and then discusses the EC…
Abstract
This paper applies an analytical framework to assess e‐commerce (EC) Web sites of large US firms. It first examines the available EC operation modes and then discusses the EC factors – product, process, customer, and market – that influence the EC modes adoption. The Web sites of 50 Fortune 500 firms were randomly selected and analyzed. The findings show the current state of large US firms Web EC modes implementation and the characteristics of their EC factors.
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Koo-Won Suh, Charles R. Taylor and Doo-Hee Lee
This study develops a typology of web site structure and then makes a cross-national comparison between Korea and Australia. Using a content analysis method, the study classifies…
Abstract
This study develops a typology of web site structure and then makes a cross-national comparison between Korea and Australia. Using a content analysis method, the study classifies 383 corporate web sites based on the typology. The study identifies two general types of web site structure: the hypermedia type and static image type and uses cluster analysis and discriminant analysis to verify the results. The study then tests predictions as to which type of web site will be more prominent in Australia versus Korea based on cultural factors. Results show that Korean firms employ the hypermedia type more frequently, whereas Australian companies are more prone to use the static image type. Cultural factors and industry-based factors are used to explain the results.
The key purpose of the present research is to learn whether businesses use web site metrics to support business strategies and how web site metrics used differ by web site…
Abstract
Purpose
The key purpose of the present research is to learn whether businesses use web site metrics to support business strategies and how web site metrics used differ by web site categories.
Design/methodology/approach
A combination of a preliminary telephone survey and an e‐mail questionnaire survey was used to gather data. Potential respondents were contacted by phone to find firms measuring web site success. An e‐mail survey was conducted to learn how metrics were used to measure the success of a corporate web site. Responses were examined to study not only purposes and net benefits of measurement but also metrics measured.
Findings
Findings of the study indicated that a majority of businesses which took part in this survey were using the metrics more for operational than for strategic purposes. This observation is to some extent consistent with the normative view highlighted by the literature that organizations should measure how successfully their web sites support business objectives and, therefore, the web metrics to measure web site success should differ by web site categories.
Research limitations/implications
This explorative research is not based on a large sample, thereby limiting its academic contribution. Since the data analysis is over eight web site categories, future research will need to employ a sample large enough to eliminate any potential bias.
Practical implications
A key managerial implication is that businesses need to measure the success of their web site using web metrics tied to their business objectives, if they want their web site to effectively support business strategies.
Originality/value
This paper is the first attempt to explore the way that Internet‐dependent businesses measure the success of their web site via web metrics, for the purpose not only of observing some patterns between web metrics measured and site categories, but also of examining whether metrics were used for strategic or merely for operational purposes.
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Cathy Hart, Neil Doherty and Fiona Ellis‐Chadwick
To date, most of the commentary on the impact of the Internet on retail marketing has been anecdotal, offering exaggerated speculative forecasts of its future potential. One view…
Abstract
To date, most of the commentary on the impact of the Internet on retail marketing has been anecdotal, offering exaggerated speculative forecasts of its future potential. One view contends that the Internet will become a major new retail format, replacing the traditional dominance of fixed location stores. However, little academic research exists to either disprove or support the claims of Internet penetration by retailers. Seeks to redress the balance by presenting a comprehensive and rigorous review of UK retailer Internet activities. A sampling frame of 1,099 UK retail multiples was used, and each Web site individually inspected to categorise the range of marketing functions and services offered. The findings indicated that, despite the hype, the majority of retail organisations surveyed have not yet registered a Web site address. Moreover, of those retail organisations that have developed a Web site, the vast majority are using it primarily as a communication tool to promote corporate or product information to Internet users, rather than to support direct sales. In conclusion, summarises the implications of these current levels of Internet activity for the future of retail marketing.
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H. Joseph Wen, Houn‐Gee Chen and Hsin‐Ginn Hwang
The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the…
Abstract
The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e‐commerce Web site design strategies and 12 e‐commerce models for gaining that advantage.
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Margaret Anne Craig‐Lees, Jennifer Harris and Amalia E. Maulana
This paper aims to examine factors that influence repeat visits to non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal…
Abstract
Purpose
This paper aims to examine factors that influence repeat visits to non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal constructs: site commitment, satisfaction, social influences, and medium involvement, and clarifies the mediator versus moderator role of site commitment.
Design/methodology/approach
Actual visitors to five B2B and B2C non‐transactional web sites provide data participated in an online survey. The tests use the combined sample and then verify results for the individual sites. The test for mediation relies on structural path analysis; the test for moderation uses moderated regression analysis.
Findings
The four focal constructs influence web site revisitation, though in most settings, only site commitment has a direct effect. Findings support the mediator role of site commitment, though some sites exhibit only partial mediation. Results are consistent across B2C and B2B contexts. The relative impact of social influences and medium involvement is less certain, and their impact varies across individual sites.
Research limitations/implications
Because this study uses non‐probability sampling to gather respondents, they may not represent all types of visitors to the sites. The non‐transactional sites are primarily information sites, which restricts the findings. Research that considers other types of non‐transactional sites, such as entertainment or global sites, could offer further insights, especially with regard to the impact of cultural differences.
Originality/value
This research clarifies the role of site commitment by testing for mediation and moderation within the one study.
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Linda Christie and Mike Danson
The purpose of this chapter is to provide the rationale for the public authorities’ direct interventions to realise benefits for the city and region of Glasgow acting as host city…
Abstract
Purpose
The purpose of this chapter is to provide the rationale for the public authorities’ direct interventions to realise benefits for the city and region of Glasgow acting as host city for the 2014 Commonwealth Games.
Methodology/approach
The methodology relies on an extensive literature review of the impact of large sporting and cultural events and of the evolution of the partnership approach to social and economic development and regeneration. One of the authors was critically involved in the construction of The Commonwealth Games legacy for Glasgow and so the chapter uses a participant researcher methodology.
Findings
The findings are consistent with the lessons from previous mega events as proposed following recent Olympic and Commonwealth Games and World Cups. The City Council was able to introduce a partnership approach which intervened to establish a viable legacy programme.
Research implications
Research implications, as previous studies have argued, are of a need for evaluation of the legacy programme over a period of several years.
Practical implications
Practical implications follow from the success of the Glasgow Games which confirm the advantages of a partnership-based legacy programme being established early by the host city.
Social implications
Social implications have been addressed over the short term by others and the longer term impacts of public sector interventions need to be analysed.
Originality/value
Originality/value of the chapter come from the description and assessment of the first legacy programme to be established before the event with wide stakeholder support.
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The Sanitary Committee of a certain County Council, strong with the strength of recent creation, have lately been animated by a desire to distinguish themselves in some way, and…
Abstract
The Sanitary Committee of a certain County Council, strong with the strength of recent creation, have lately been animated by a desire to distinguish themselves in some way, and, proceeding along the lines of least resistance, they appear to have selected the Public Analyst as the most suitable object for attack. The charge against this unfortunate official was not that he is incompetent, or that he had been in any way negligent of his duties as prescribed by Act of Parliament, but simply and solely that he has the temerity to reside in London, which city is distant by a certain number of miles from the much favoured district controlled by the County Council aforesaid. The committee were favoured in their deliberations by the assistance of no less an authority than the “Principal” of a local “Technical School”;—and who could be more capable than he to express an opinion upon so simple a matter? This eminent exponent of scientific truths, after due and proper consideration, is reported to have delivered himself of the opinion that “scientifically it would be desirable that the analyst should reside in the district, as the delay occasioned by the sending of samples of water to London is liable to produce a misleading effect upon an analysis.” Apparently appalled by the contemplation of such possibilities, and strengthened by another expression of opinion to the effect that there were as “good men” in the district as in London, the committee resolved to recommend the County Council to determine the existing arrangement with the Public Analyst, and to appoint a “local analyst for all purposes.” Thus, the only objection which could be urged to the employment of a Public Analyst resident in London was the ridiculous one that the composition of a sample of water was likely to seriously alter during the period of its transit to London, and this contention becomes still more absurd when it is remembered that the examination of water samples is no part of the official duty of a Public Analyst. The employment of local scientific talent may be very proper when the object to be attained is simply the more or less imperfect instruction of the rising generation in the rudiments of what passes in this country for “technical education”; but the work of the Public Analyst is serious and responsible, and cannot be lightly undertaken by every person who may be acquainted with some of the uses of a test‐tube. The worthy members of this committee may find to their cost, as other committees have found before them, that persons possessing the requisite knowledge and experience are not necessarily indigenous to their district. Supposing that the County Council adopts the recommendation, the aspirations of the committee may even then be strangled in their infancy, as the Local Government Board will want to know all about the matter, and the committee will have to give serious and valid reasons in support of their case.