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Why is Signode, a privately held company, making a sizeable investment in corporate identity advertisements in major business magazines, mounting a business press publicity program through one of the nation's largest public relations agencies, publishing slick annual reports, and cultivating key security analysts?

Signode Industries, Inc., is the world's leading manufacturer and distributor of strapping systems for use in packaging and materials handling. The company also manufactures and sells bar code equipment and other products for both industrial and commercial markets in more than 100 countries. The company has 6,000 employees and 35 manufacturing locations worldwide.

Pupil control ideology, which is expressed in terms of a custodial‐humanistic continuum, refers to educators' views concerning the rights and status of the school's pupil clients. Pluralistic ignorance is defined as the shared misperception of an attitude, norm or belief held by members of a group. 480 respondents were asked to complete four identical forms of the PCI instrument—first, as they personally reacted to the 20 Likert items and then as they estimated the responses of the typical teacher, principal and counselor respectively. Findings revealed inter alia that teachers and principals attribute to each other a much greater custodial pupil control ideology than is reported by members of the respective groups.

This year’s annual bibliography includes materials reflecting various aspects of library instruction and information literacy. The academic literature continues to generate the greatest number of citations in these areas, but a small increase in the special libraries area was noted for 2000. The themes of standards for information literacy and assessment were apparent in all areas of the literature.

This paper aims to discuss the early brand protection efforts of Coca‐Cola.

The paper examines the hundreds of trademark infringement challenges brought by Coca‐Cola in courts and before the US Patent and Trademark Office and develops a tripartite system of categorizing these challenges by primary legal issue.

Coca‐Cola developed several innovations in brand identity protection including challenges to a wide variety of similar names, logos and packaging, the use of detectives in service settings and the use of consumer psychological evidence in legal proceedings. Ultimately, it protected it name against those rivals that closely imitated both words in its name or words similar to Coca or Coke. However, it was unable to obtain exclusive rights to the word cola which became the generic designation for such drinks.

Even today, the scope of Coca‐Cola's brand protection efforts provide a useful model for modern brands. This work also presents and summarizes important historical data.

This study examines Coca‐Cola's brand protection efforts and legal challenges in much greater detail than previous historical works on Coca‐Cola.