Corporate I.D.
J. Thomas Schanck
(Chairman and CEO of Signode Industries, Inc.)
23
Abstract
Why is Signode, a privately held company, making a sizeable investment in corporate identity advertisements in major business magazines, mounting a business press publicity program through one of the nation's largest public relations agencies, publishing slick annual reports, and cultivating key security analysts?
Citation
Schanck, J.T. (1985), "Corporate I.D.", Planning Review, Vol. 13 No. 5, pp. 13-13. https://doi.org/10.1108/eb054115
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited