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The purpose of this study is to examine men’s engagement in anti-sexual violence activism, including the frequency of their participation, whether demographic correlates, as well as a history of sexual harassment perpetration, relate to frequency, and the extent to which those correlates explain variation in frequency.

Data for this cross-sectional study were collected in 2020; participants were 474 men, 18–40 years of age, who live in the USA.

Descriptive findings show that in the past year, about two-thirds of the men engaged in at least one of the behaviors related to anti-violence activism examined here but with relatively low frequency. Hierarchical regression modeling showed that several of men’s demographic characteristics were significantly related to an increase in frequency, including sexual minoritized identity, education, mother’s education and being a father/parent, as well as past year sexual harassment perpetration in a fourth model. Overall, these variables explained approximately 22% of the variance in frequency of activism.

The sample is not representative of the US population. There is potential for the frequency of activism and engagement to be explained by individuals’ access to opportunities for activism.

This paper discusses implications for practitioners who want to engage men in anti-violence activism.

Engaging men in anti-violence activism is critical to end sexual violence.

This study responds to the call for investigations of bystander intervention to include pro-active helping, outside of intervention in high-risk situations for violence and to examine such beyond college students.

Although consumers are viewed as one of the important target groups of new product preannouncements (NPPs), little existing literature focuses on the NPP's consequences from consumer perspective. To fill up this research gap, this paper explores how a NPP signal influences consumer purchase intention and how its influences vary across consumers.

Based on a scenario‐based survey with different new cellular phone preannouncement contexts, this paper examines impacts of brand, prior vaporware history, and innovativeness conveyed by NPP signals, as well as consumer characteristics, on purchase intentions. A logit regression and a hierarchical Bayesian Logit regression are applied to test effects of NPP signal and consumer factors, respectively.

The empirical results show that consumers may mainly rely on brand and prior vaporware history to decide whether to purchase this new product after it is launched. They are more likely to purchase a preannounced new product with strong brand, or from a company without prior vaporware. The results also demonstrate that the brand and vaporware impacts on purchase intention are moderated by consumer product knowledge, NPP experience, and risk attitude.

Following the competitive signal interpretation process model in signaling theory, this paper first provides and empirically examines an overall framework of NPP impacts on purchase intentions from the consumer perspective, which may contribute to the preannouncement literature. The findings also provide useful insights to help companies to make right NPP decisions.

This exploratory study examined the leadership education potential of sexual assault prevention training via a prevention approach that expressly constructs bystander education as a leadership issue. Evaluation of the Mentors in Violence Prevention (MVP) program offers a practical application of a leadership education approach through a feminist lens, a framework recently advocated by Iverson, McKenzie, and Halman (2019) to better prepare student leaders for active engagement with the central social issues of their time. After undergoing one-day MVP leadership trainings, student leaders (n = 239) evidenced positive gains in such areas as leadership readiness in gender violence prevention, confidence as bystanders, and a willingness to help others. Results also suggest that participants’ prior knowledge, leadership background, and peer group membership shaped their engagement with the program. As a feminist method, MVP worked well for both women and men and across students’ varying racial/ethnic identities, but differences by peer group reveal areas in which additional research and intervention programming may be needed.

This chapter analyses how the six undergraduate programmes in communication management in Flanders (Belgium) refer to or include management in their curricula in order to support the career plans of their students. As communication is inherently integrated in business courses, it will attempt to determine how management is included in BAs in communication management, and how it is defined both from the perspective of the programme responsible and of practitioners’. It proposes a six-point model for a ‘managerial attitude’ extracted from the interviews and reflections of the practitioners’ managerial needs for public relations to be embedded in a company’s policy and brought on the board’s agenda when strategic decisions are made.

Electronic marketplaces have promised many benefits to participants, and hence have aroused considerable interest in the business community. However, the failure of some marketplaces and the success of others have led business managers to question which marketplaces will be successful in the future, and even whether the entire idea is viable. This question is particularly pressing for those considering sponsoring or participating in a marketplace. This exploratory study seeks to address these issues by proposing a framework of the factors that help explain the sustainability of e‐marketplaces. The framework proposed is based upon the findings of interviews carried out with 14 managers based in 11 companies active in the field of e‐marketplaces, and findings from the current literature from this domain. The framework proposed identifies seven factors that can be categorised according to three levels of influence, i.e. the macroeconomic/regulatory level, the industry level, and the firm level. Further work to validate the proposed framework would provide practitioners with additional insight to apply to their e‐marketplace strategies.