Citations:
Access Restricted.
View access options
Article
Publication date: 1 January 1974
Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance…
361
Abstract
Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance of past sales information with regard to marketing decision making. Attempts to put sales data and the cost and effectiveness of disaggregation into perspective.
Details
European Journal of Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 0309-0566
Keywords
Access Restricted.
View access options
Article
Publication date: 1 February 1973
James Bannister and David Jobber
This conspectus attempts to achieve three objectives:
78