Sales analysis: a visual approach

Abstract

Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance of past sales information with regard to marketing decision making. Attempts to put sales data and the cost and effectiveness of disaggregation into perspective.

Citation

Eardley‐Simpson, J. (1974), "Sales analysis: a visual approach", European Journal of Marketing, Vol. 8 No. 1, pp. 57-74. https://doi.org/10.1108/EUM0000000005077