Helen LaVan, Ivana Zilic and Sahana Basappa
The purpose of this study is to discern how the Best Green companies, as identified by Newsweek, communicate about green jobs within their companies.
Abstract
Purpose
The purpose of this study is to discern how the Best Green companies, as identified by Newsweek, communicate about green jobs within their companies.
Design/methodology/approach
Content analysis using NVivo software on 23 corporate social responsibility (CSR) reports containing 398,000 words and Glassdoor crowdsourced data were analyzed. Descriptive statistics and logistic regression enabled the discernment of relationships.
Findings
Several models were developed to predict how communication patterns (employee-centered, production or company centered and society centered) are associated with several Glassdoor ratings: The models developed by logistic regression accurately predicted the following: Glassdoor ratings: Overall 65.2%, Benefits 71.4%, Attitudes towards Chief Executive Officer (CEO) 65.2% and Recommend To A Friend 78.3%.
Originality/value
It supports communicating about green jobs in CSR reports and suggests other avenues for communicating, including PR, press releases and career pages of company websites. The hypotheses that were empirically verified include the relationship between employees-centered terms (in the CSR reports) and employee attitudes (Glassdoor measures) and return on assets (ROA) (company financials). These practices have manpower impacts, including recruitment and retention. The study's methodology allows for replication since it used publicly available CSR reports, ROA of public companies and crowdsourcing data from Glassdoor ratings. It has implications for public policy in that understanding the nature of green jobs will improve outcomes for public training programs.
Details
Keywords
This research aims to contribute substantively and methodologically to our understanding of CSR communications in the pharmaceutical sector targeted to employees. Of specific…
Abstract
Purpose
This research aims to contribute substantively and methodologically to our understanding of CSR communications in the pharmaceutical sector targeted to employees. Of specific concern is how companies can most effectively communicate their CSR activities to employees.
Design/methodology/approach
Multi-methods were used to identify CSR-related communication trends and relationships in the largest pharmaceutical companies by market cap. Replicatable data are ROA from Bloomberg, ESG scores, employee satisfaction from Indeed.com and content of CSR and similar reports.
Findings
Significant findings include the content of CSR reports related to employee behaviors and human resource processes. Both HR behaviors and HR processes are related to return on assets ROA. Multinational differences were found in Indeed satisfaction scores and in trends in communications from the CSR reports.
Research limitations/implications
One of the limitations was that not all pharmaceutical companies consistently reported their data.
Practical implications
Given that the pharmaceutical sector is comprised of a high proportion of uniquely qualified types of employees, this type of information can be used by prospective employees to consistently include more HR processes. Especially missing is recruitment and selection data that can reasonably be expected to facilitate identifying prospective employees who align with the CSR mission.
Originality/value
The methodology used in this study allows for replication in the pharmaceutical sector. Moreover, it encourages using similar disaggregated ESG data sources to study CSR in other sectors.
Details
Keywords
Lori Cook, Helen LaVan and Ivana Zilic
The purpose of this paper is to compare “how we see ourselves” vs “how others see us” when communicating corporate social responsibility (CSR) activities in US pharmaceutical…
Abstract
Purpose
The purpose of this paper is to compare “how we see ourselves” vs “how others see us” when communicating corporate social responsibility (CSR) activities in US pharmaceutical companies.
Design/methodology/approach
Data were collected as follows: CSR reports from the companies themselves and Business Press reports from the Lexis-Nexis database. NVivo content analysis was used to compare CSR communication by companies and the Business Press. This analysis was comprised of almost 10 million words. Comparisons of Carroll’s framework, including the economic, legal, ethical, and philanthropic categories between CSR reports and the Business Press, were done. Additional analysis was done to discern individual, organizational, and societal patterns of communications. Return on assets was computed for companies that have formal CSR reports and those that do not.
Findings
The analysis of documents containing almost 10 million words allowed the following conclusions: companies communicate more about their economic and philanthropic activities, and the Business Press communicates more about their legal and ethical activities. The companies and the Business Press communicated similarly about individual CSR. The organization communicated more about organizational topics, and the Business Press communicated less about societal topics.
Originality/value
This paper makes both substantive and methodological contributions. Its substantive contribution allows an understanding of what pharmaceutical companies need to do to fully communicate their CSR activities. Its methodological contribution is in suggesting that content analysis be used in understanding communication patterns. A levels of analysis approach allowed the discernment of individual-oriented, organizational, and societal-oriented communication patterns.
Details
Keywords
Arup Varma, Ivana Zilic, Anastasia Katou, Branimir Blajic and Nenad Jukic
The purpose of this paper is to empirically examine supervisor-subordinate relationships and their impact on performance appraisal in Croatia. Specifically, we were interested in…
Abstract
Purpose
The purpose of this paper is to empirically examine supervisor-subordinate relationships and their impact on performance appraisal in Croatia. Specifically, we were interested in examining how supervisor-subordinate relationships impact subordinate perceptions of performance evaluation and the subordinate's reactions to the performance evaluation.
Design/methodology/approach
This paper uses matched data from a sample of supervisors and subordinates (n = 53) in a leading organization in the hospitality industry in Croatia, as well as objective performance appraisal data to examine the impact of supervisor-subordinate relationships on subordinate reactions to performance appraisal.
Findings
The key findings of this study include (1) supervisor trustworthiness determines the quality of their relationship with subordinates and leads to interpersonal liking, and (2) supervisor-subordinate relationship quality has a significant impact on subordinate reactions to performance appraisal process and outcomes.
Research limitations/implications
The overall sample size (n = 53) of this study is small, and limits our ability to make generalizations beyond a point. Also, since the sample included only Croatian individuals, the findings maybe an artifact of the fact that they all hold similar values. Future studies should examine these relationships in supervisor-subordinate dyads comprised of individuals of different cultural backgrounds.
Practical implications
Supervisors should attempt to have high quality relationships with most, if not all, subordinates, as this would lead to higher acceptance of the performance appraisal process, which can impact future performance. Also, trustworthiness is closely related to the subordinate's perception of the quality of relationship he/she shares with the supervisor.
Originality/value
This is the first known paper to empirically study performance appraisal processes and relationships in Croatia, which also included both supervisor and subordinate perspectives.
Details
Keywords
Ivana Šagovnović, Tatjana Pivac and Sanja Kovačić
The primary purpose of this paper is to investigate the effects on support for the European Capital of Culture (ECoC) project development of residents’ perception of the project’s…
Abstract
Purpose
The primary purpose of this paper is to investigate the effects on support for the European Capital of Culture (ECoC) project development of residents’ perception of the project’s sustainability, emotional solidarity toward tourists, community attachment and brand trust.
Design/methodology/approach
Survey research was conducted among 303 residents of Novi Sad, which has been selected to be the ECoC for the year 2022.
Findings
The findings confirmed the positive roles of three aspects of the event’s sustainability and three facets of emotional solidarity in shaping local people’s support for the ECoC event development. Besides, findings show the positive effect of residents’ community attachment and ECoC brand trust in predicting their supportive attitudes for the event development. Finally, results highlight which areas of the event’s sustainability are still unsatisfactory from the residents’ perspective, making it easier for event practitioners to optimally focus their attention and resources on enhancing problematic areas of the event’s sustainability.
Originality/value
The present study contributes to existing tourism literature as it is the first to explore the role local people’s perception of event sustainability, emotional solidarity toward tourists, community attachment and brand trust plays in their support for the ECoC event development. In addition, a unique contribution lies in the confirmation of brand trust as a significant antecedent of residents’ support, as this relationship remained an unexplored area in tourism literature. Practical implications, specifically derived for ECoC event practitioners, which should also find their place in securing residents’ support toward the development of any cultural event that attracts visitors, are discussed in the paper.