Kristina Petljak, Katrin Zulauf, Ivana Štulec, Stefan Seuring and Ralf Wagner
Green supply chain management (GSCM) research is so far dominated by studies focusing on manufacturing companies, while research on retailers is missing. The purpose of this study…
Abstract
Purpose
Green supply chain management (GSCM) research is so far dominated by studies focusing on manufacturing companies, while research on retailers is missing. The purpose of this study is to assess the interaction between green in-store activities (environment-related infrastructure and retail in-store processes), GSCM and environmental and economic performance outcomes.
Design/methodology/approach
The paper builds on empirical evidence gathered from 190 responses by Croatian food retailers to a self-administered survey. The identified relationships in the conceptual model are tested using partial least squares structural equation modeling.
Findings
The results reveal a positive relation between green in-store activities and GSCM in food retailing regarding environmental and economic performance. The relevance of these relationships accrues from the positive association between GSCM and food retailers’ environmental performance, which in turn drives economic performance. It is noteworthy that green supply chain practices drive environmental and then also economic performance.
Research limitations/implications
The study extends the application of GSCM to retailing and, therefore, broadens its scope. However, the data collected are based on one country and, thus, should be extended to assess the impact of green retailing practices in the supply chain on environmental and economic performance in other countries.
Originality/value
This study, to the best of the authors’ knowledge, is the first empirical analysis on the relationship between green in-store activities and GSCM in the context of food retail. This important link to customers has rarely been explored. Further, the representative sample of food retailers in Croatia is unique as generally data from Central and Eastern European countries are still rare. Finally, the operationalization of GSCM practices into three constructs as green logistics, green purchasing and cooperation with suppliers’ offers conceptual contributions to the GSCM field.
Details
Keywords
Sanda Renko, Kristina Petljak and Ivana Stulec
A country image is a generic construct created by a wide range of factors as representative products, national characteristics, economic and political backgrounds, history and…
Abstract
A country image is a generic construct created by a wide range of factors as representative products, national characteristics, economic and political backgrounds, history and traditions. In times when environmental protection and performance have become two of the world’s most important priorities, such a general view of a particular country should include green dimensions as well. Literature review suggests a lack of literature on the coexistence of country image and green orientation. The goal of the chapter is to bridge the gap in the research literature about the green image of a country and to explore the level of awareness of its existence among tourists. Therefore, after secondary (desk) research, primary (field) research in two stages was conducted. Both qualitative and quantitative techniques were used in both stages. Firstly, group interviews were conducted among tourists in the capital of Croatia. Then, a survey was carried out with 250 tourists who shared their perception of the environmental practices in Croatia. The research results indicate that Croatia has a green image mostly because of its unspoiled nature and natural food assortment. However, the implementation of environmentally responsible activities is lacking, especially those related to waste and energy management, as well as fundamental knowledge and experience of Croatian citizens on how ecological awareness contributes to higher quality of life.