Identifies three main player types in the European snackfoodindustry: followers, fliers and financiers. Describes thecharacteristics of each group. Analyses the forces for change…
Abstract
Identifies three main player types in the European snackfood industry: followers, fliers and financiers. Describes the characteristics of each group. Analyses the forces for change as: macro forces, market forces and industry forces. Suggests what the response to these forces for change should be and proposes strategies for success and survival for each player group.
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Looks at the opportunities for food manufacturers created by thechanges in Europe. Provides analyses of the changing trends in marketingfor: the food manufacturing industry; the…
Abstract
Looks at the opportunities for food manufacturers created by the changes in Europe. Provides analyses of the changing trends in marketing for: the food manufacturing industry; the existing food industry, in terms of three player types; and the European consumer base. Identifies strategies for success for each of the three player types.