The challenge of operating in the new Europe: case study – snackfoods

Abstract

Identifies three main player types in the European snackfood industry: followers, fliers and financiers. Describes the characteristics of each group. Analyses the forces for change as: macro forces, market forces and industry forces. Suggests what the response to these forces for change should be and proposes strategies for success and survival for each player group.

Citation

Jakubowski, I. (1995), "The challenge of operating in the new Europe: case study – snackfoods", British Food Journal, Vol. 97 No. 6, pp. 39-43. https://doi.org/10.1108/00070709520092325