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Article
Publication date: 8 August 2024

Susanne Gretzinger, Susanne Royer and Birgit Leick

This conceptual paper aims to contribute to a better understanding of value creation and value capture with smart resources in the Internet of Things (IoT)-driven business models

96

Abstract

Purpose

This conceptual paper aims to contribute to a better understanding of value creation and value capture with smart resources in the Internet of Things (IoT)-driven business models against the backdrop of an increasingly networked and connectivity-based environment. More specifically, the authors screen strategic management theories and adapt them to the specificities of new types of smart resources by focusing on a conceptual analysis of isolating mechanisms that enable value creation and value capture based upon different types of smart resources.

Design/methodology/approach

By adapting the state of the art of the contemporary resource-based discussion (resource-based view, dynamic capabilities view, relational view, resource-based view for a networked environment) to the context of IoT-driven business models, the paper typifies valuable intra- and inter-organisational resource types. In the next step, a discursive discussion on the evolution of isolating mechanisms, which are assumed to enable the translation of value creation into value appropriation, adapts the resource-based view for a networked environment to the context of IoT-driven business models.

Findings

The authors find that connectivity shapes both opportunities and challenges for firms, e.g. focal firms, in such business models, but it is notably social techniques that help to generate connectivity and transform inter-organisational ties into effective isolating mechanisms.

Originality/value

This paper lays a foundation for a theoretically underpinned understanding of how IoT can be exploited through designing economically sustainable business models. In this paper, research propositions are established as a point of departure for future research that applies strategic management theories to better understand business models that work with the digitisation and connectivity of resources on different levels.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 10
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Content available
Article
Publication date: 2 November 2018

Ville Eloranta and Taija Turunen

559

Abstract

Details

Journal of Business & Industrial Marketing, vol. 33 no. 6
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 5 August 2024

Pushpendu Chand and Pradeep Kumar Tarei

Despite IoT’s huge potential, enterprises’ ability to leverage it is their competitive advantage. Thus, competitive differentiation is primarily predicated on leveraging IoT…

263

Abstract

Purpose

Despite IoT’s huge potential, enterprises’ ability to leverage it is their competitive advantage. Thus, competitive differentiation is primarily predicated on leveraging IoT toward customer needs. To examine the research gap, this study aims to explore the drivers of customer satisfaction and how they are affected by the interaction between IoT capabilities.

Design/methodology/approach

A mixed-method research framework is applied to assess the impact of IoT capabilities on customer satisfaction. Based on the theoretical underpinning of the resource-based view and dynamic capability, the study highlights the importance of IoT capabilities in active resource allocation and effective resource utilization. First, DEMATEL is used capture the interrelationship between IoT capabilities. Further, the impact of each IoT capabilities on customer satisfaction is studied using CoCoSo method.

Findings

The study highlights the importance of IoT capabilities in active resource allocation and effective resource utilization. The findings are enriched through the complementarity of resources in a dynamic business-to-business-to-customer (B2B2C) scenario. The authors expand the IoT capabilities from conventional business-to-business (B2B) or business-to-customer (B2C) scenario to tri-nodal B2B2C relationship triangle.

Practical implications

Based on the findings, the authors offer a business transformation strategy for firms in key areas of customer satisfaction by leveraging IoT. The study can help management prioritize and develop key IoT capabilities to meaningfully increase customer satisfaction metrics.

Originality/value

Building on the dynamic capabilities and resource-based view of the firm, an integrated decision-making research model is proposed. In addition, this study investigates the product and service capabilities unlocked using IoT capabilities. This work can be considered one of the leading attempts to improve customer satisfaction using IoT capabilities from traditional dyadic (B2B or B2C) structure to triadic (B2B2C) framework.

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Article
Publication date: 25 June 2019

Harpreet Kaur

The purpose of this paper is to model the sustainable food security system using various technologies driving internet of things (IoT). The right to food is a fundamental right of…

1699

Abstract

Purpose

The purpose of this paper is to model the sustainable food security system using various technologies driving internet of things (IoT). The right to food is a fundamental right of humans. With increasing population and urbanization, less land is being used for agricultural purposes. In addition, the climate change due to global warming often leads to frequent disasters such as droughts and floods, adversely affecting the food production. This leads to increased levels of poverty and hunger. Ensuring food security has become the prime agenda for all the policymakers and government bodies across the world. With changing global dynamics, traditional ways of ensuring food security will not be sufficient alone.

Design/methodology/approach

There is a need to develop a sustainable food security system that not only focusses on food production but also equally emphasizes on the efficacy of food distribution and reducing food wastage. In this digital age, the emerging disruptive technologies like Block chain, robotics, big data analytics, and cloud computations, etc., are increasingly changing the functioning of various sectors, giving rise to IoT-based working environment. The policymakers are also exploring these technologies to maximize their outreach so as to benefit the larger set of population and to gain visualization and control over policy implementation using IoT. This paper attempts to model the sustainable food security system using various technologies driving IoT. It also studies the interrelationship among various technologies and their application in various levels of policy implementation. The methodology used in the paper is fuzzy-TISM, which not only provides the causal relationship among two technologies but also provides the magnitude of the cause–effect relationship and the hierarchical framework for the complex problem.

Findings

The paper is addressed to the design of sustainable food security system in the Indian context wherein government ensures food security for all, using public distribution system (PDS).

Social implications

The paper is addressed to the design of sustainable food security system in Indian context wherein government ensures food security for all, using PDS.

Originality/value

This study is a novel attempt to integrate the IoT into the design of the PDS to ensure food security. The enabling factors for IOT are modelled using Fuzzy-TISM.

Details

Benchmarking: An International Journal, vol. 28 no. 5
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 4 April 2016

Marco Ferretti and Francesco Schiavone

The purpose of this paper is to contribute to the extant literature about the exploitation of Internet of Things (IoT) in seaports by illustrating in detail how such IT…

3879

Abstract

Purpose

The purpose of this paper is to contribute to the extant literature about the exploitation of Internet of Things (IoT) in seaports by illustrating in detail how such IT infrastructures can impact on the redesign of their business processes. Thus, the research question of the study is: how do IoT technologies redesign the business processes of seaports?

Design/methodology/approach

The paper reports the illustrative case study of the German Port of Hamburg, one of the main European seaports, which widely adopted technologies based on IoT over the last few years.

Findings

The results show the adoption of IoT technologies widely redesigns and improves the performance of all the main business process of the port analyzed, in particular those processes related to technology and information of the organization. The IoT-driven business process redesign (BPR) must be planned strategically by the port management and implies the involvement of all the port stakeholders and, if necessary, the hiring external professional partners.

Originality/value

Despite some authors report generically which are the ports operational domains more affected by IoT, there is a lack of studies about the specific implications of the adoption of such technologies on the BPR of seaports. The paper fills in this gap.

Details

Business Process Management Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 24 September 2018

Taija Turunen, Ville Eloranta and Esko Hakanen

This paper aims to analyze the debate related to the strategic role of information in the industrial service business, that is, whether information is a resource that could and…

962

Abstract

Purpose

This paper aims to analyze the debate related to the strategic role of information in the industrial service business, that is, whether information is a resource that could and should be protected. The connection between manufacturers’ servitization and management strategy literature is used in the analysis.

Design/methodology/approach

A qualitative case study on five new entrants to the industrial service market.

Findings

The results of the study provide new insights on both the characteristics and boundary conditions of new entrants’ approaches to strategically benefitting from information resources. Instead of aiming to possess and control data, the case companies prefer the access to large data volumes over exclusive access, render the question of data ownership to be largely irrelevant and perceive that the strategic relevance of information lies in novel data combinations.

Practical implications

The study provides a contemporary perspective on the prevailing information resource protection doctrine in the context of industrial services. Most importantly, the results challenge the hitherto unquestionable strategic relevance of customer relationships in Internet of Things (IoT)-driven service businesses. Furthermore, the results identify the need for flexible organizational structures that aim to leverage the complexity of the market environment.

Originality/value

Through providing a theoretically grounded and empirically backed contemporary perspective on the role of information in IoT-driven service businesses, the study expands the strategic understanding of industrial service providers.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 16 December 2019

Tatiana Domingues Almeida, Marianne Costa Avalone and Diego Castro Fettermann

Previous studies have identified a variety of Internet of Things (IoT) business models and have recognised the complexity related to the application of IoT technologies in business

962

Abstract

Purpose

Previous studies have identified a variety of Internet of Things (IoT) business models and have recognised the complexity related to the application of IoT technologies in business, along with the potential of the modularity concept application in organisational design. The purpose of this paper is to identify the main building blocks for the development of a business model canvas for companies that adopt the IoT in their business.

Design/methodology/approach

First, the authors carried a systematic literature review to identify theoretical, experimental and practical IoT business model canvas recorded in the literature. Then, the authors identified and analysed the characteristics of the building blocks present in these canvas using a statistical cluster technique. Based on the outcomes, the authors proposed a framework with standard and optional modules to allow flexible arrangements and suit different IoT business goals.

Findings

The results revealed that the IoT business model canvas recorded in the literature had been grossly designed to attend two drivers: manufacture and service organisations. Therefore, based on the frequency of building blocks present in IoT business model canvas recorded in the literature, it has been proposed two flexible frameworks which can be tailored to accommodate the immense variety of possibilities offered by IoT technologies in manufacture and service business.

Practical implications

The business model frameworks proposed in this research can support entrepreneurs structuring new IoT businesses or upgrading existing businesses.

Originality/value

This research offers a comprehensive IoT business model framework with their respective building blocks built from an extensive literature review.

Details

Journal of Strategy and Management, vol. 13 no. 1
Type: Research Article
ISSN: 1755-425X

Keywords

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Book part
Publication date: 2 December 2024

Narendra Gariya, Amir Shaikh, Anzar Ahmad, Kapil Sharma and Ashwini Sharma

Supply chain management (SCM) has evolved to fulfill the demands of the dynamic global business environment. The development of the Internet of Things (IoT), which offers…

Abstract

Supply chain management (SCM) has evolved to fulfill the demands of the dynamic global business environment. The development of the Internet of Things (IoT), which offers unmatched connectivity and real-time data insights, has further transformed SCM. This chapter provides an overview of SCM development and its integration with IoTs. This integration led to improved inventory control, supply chain optimization (SCO), and visibility which further enhances the conventional SCM and provides benefits, such as more accurate real-time tracking and monitoring, improved data analytics, more efficient logistics and transportation management, and reduced costs and wastages. However, despite these benefits, there are various associated challenges and concerns, like privacy and data security, compatibility and interoperability, implementation costs, returns on investment, trained workforce, and training requirements, which are required to be addressed. Additionally, the outcomes of this study and managerial implications are provided along with the future research scope. Overall, this chapter provides valuable insight into the transformative potential of IoT in SCM and practical suggestions on how managers can successfully navigate difficulties and get benefits from the IoT-SCM integration. Organizations can enhance their supply chain operations, efficiency, and innovation by actively confronting challenges and taking advantage of the opportunities provided by IoT technologies. This will ultimately result in the delivery of greater value to both stakeholders and customers.

Details

Impact of Industry 4.0 on Supply Chain Sustainability
Type: Book
ISBN: 978-1-83797-778-9

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Article
Publication date: 30 March 2022

Rongjia Song, Weiping Cui, Jan Vanthienen, Lei Huang and Ying Wang

The purpose of this paper is to contribute to the extant literature about the co-evolvement of Business Process Management (BPM) and the Internet of Things (IoT) by proposing the…

698

Abstract

Purpose

The purpose of this paper is to contribute to the extant literature about the co-evolvement of Business Process Management (BPM) and the Internet of Things (IoT) by proposing the IoT-enabled Context-aware BPM (IoT-CaBPM) framework to bridge from the IoT infrastructure to context-aware business processes.

Design/methodology/approach

Motivated by the “Three Waves” of BPM research, IoT-enabled context-awareness is, therefore, expected to be achieved for enhancing the business process design, which pilots a new wave of BPR (Business Process Redesign/Reengineering) to enable the business process coevolve with IoT and analytics. This paper reports an illustrative case study of BPR in a Chinese bulk port, one of the hub seaports that widely adopted IoT technologies over the last few years.

Findings

The IoT implementation and data analytics has increased the efficiency and improve the monitoring effectively. The proposed IoT-CaBPM framework availably helps to identify and match nodes of IoT devices, business decisions and analytic models in order to redesign a business process towards context-aware variability. As IoT is rapidly becoming the new dominant IT paradigm is moving towards mature implementation in various industries, the corresponding BPR must be planned and executed strategically for achieving better benefits.

Originality/value

Despite some research extend BPM standard by integrating IoT devices as a sort of resources or report generically that the ports operations are affected by IoT, there is still a lack of layers from the IoT infrastructure to context-aware business processes. An industrial BPR case with business models in detail is also a lack for presenting the specific implications and effectiveness of the adoption of such technologies. This paper fills in this gap.

Details

Business Process Management Journal, vol. 28 no. 3
Type: Research Article
ISSN: 1463-7154

Keywords

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Article
Publication date: 7 June 2022

Constantinos-Vasilios Priporas and Durga Vellore-Nagarajan

This paper aims to determine new-normal uncertainty considerations stemming from the COVID-19 pandemic to consider within transaction-cost analysis for pharmaceuticals. It also…

690

Abstract

Purpose

This paper aims to determine new-normal uncertainty considerations stemming from the COVID-19 pandemic to consider within transaction-cost analysis for pharmaceuticals. It also aims to propose new-normal market entry strategies to address the uncertainty as a result of COVID-19's implications and provide for lack of knowledge and information in an uncertain business environment by way of Internet of Things (IoT) ecosystem for pharmaceutical market entry.

Design/methodology/approach

In this paper, we focus on the uncertainty facet within transaction-cost analysis consideration and utilise a descriptive three-case study approach taking in Johnson and Johnson (J&J), GlaxoSmithKline (GSK) and Novartis to present an ADO (Antecedent-Decisions-Outcomes) understanding of their usual market entry approach, the approach undertaken during the pandemic and the outcomes thereafter facilitating new-normal uncertainty considerations to factor in. Further with this insight, we develop a conceptual framework addressing the transaction-cost analysis implications of uncertainties toward lack of knowledge and information for a new-normal market entry approach and operating strategy for pharmaceuticals applicable due to IoT (Internet of Things).

Findings

Uncertainty (external and internal) is different now in the new-normal business environment for pharmaceuticals and boils down to acute shortage of knowledge and information impact to make an appropriately informed decision. Therefore, considering the changed factors to consider, pharmaceuticals need to be able to undertake market entry with vaccines and medicines by way of IoT thereby enabling, the filling of the gap via real-time data access and sharing, including enhancing predictive analysis for sustenance.

Research limitations/implications

The paper's findings have many theoretical implications highlighted in the manuscript.

Practical implications

The paper's findings have many practical implications highlighted in the manuscript.

Originality/value

This is the first study to our knowledge that throws light on transaction-cost analysis theory's uncertainty facet for pharmaceuticals. It is also the first study that provides a new-normal market entry strategy for pharmaceutical companies built on interoperability of real-time IoT.

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