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This study aims to discover factors and configurations that influence customers’ acceptance behaviors to investigate the current hospitality industry using service robots.

A mix of symmetrical and asymmetrical modeling methods was used for the data analysis. The symmetrical modeling was used to find the net effects, whereas asymmetrical modeling was adopted to find the combined configurations for hotel guests’ robot service acceptance behaviors.

The results revealed the significant effect of innovativeness, willingness to be a lighthouse customer, personal norms and concern about service robot performance on acceptance behaviors. In addition, the complex solution models using characteristics of tech-forward consumers, norms and attitude and uncertainty and concern were found.

The study shows directions to hotel marketers, to help them make customers adopt service robots.

The study explored customer service robot acceptance behaviors based on comprehensive theoretical backgrounds, including the technology acceptance model, theory of planned behavior, norm activation model and service robot acceptance model.

The outdoor event market was devastated during the COVID-19 pandemic because of social distancing measures. Therefore, this study aimed to explore stereotyped tendencies and behavioral intentions associated with the prosocial and sustainable practices of outdoor event participants to assess shifts in industry paradigms.

This study adopted structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to relatively examine sequential and combined effects of cognitive (knowledge of COVID-19, awareness of consequences, ascribed responsibility and perceived threat of COVID-19), affective (positive and negative anticipated emotions) and normative drivers (social and moral norms) on intention to practice social distancing requirements. The impact of cultural differences was further explored by comparing attendees from China and USA.

The SEM results showed that most cognitive drivers significantly affected affective drivers and normative drivers, leading to the intention to practice social distancing requirements. In addition, China and the USA showed significant differences on six paths including the path from moral norm to intention to practice social distancing requirements. Further, fsQCA results revealed the important combination of the factors that affects social distancing intention.

This study provides meaningful theoretical and practical implications for outdoor events scholars and managers. The research suggests a changing direction in event studies and shares ideas on how to manage and make outdoor events a new success after the pandemic.

This is the first study to adopt a mixed method of SEM and fsQCA attempt to explore the driving forces of outdoor participants’ pro-social behavior from cognitive, affective and normative perspectives.

Hospitality and tourism businesses often face environmental criticism as they rely heavily on natural resources to operate. Therefore, as a recent trend, hospitality companies are trying to adopt an environmentally friendly approach. Thus, this study sought to investigate the determinants of employee intention to engage in environmentally responsible actions in the workplace, drawing on the theory of planned behavior (TPB) and the value-belief norm (VBN) theory.

This study employed the fuzzy-set qualitative comparative analysis (fsQCA) to discover sufficient configurations for predicting employees’ intentions.

The result has provided recipes with an efficient combination of factors that can influence employees’ intention to undertake environmentally responsible behaviors.

This study contributes to the body of knowledge regarding sustainable behavior among employees and sustainability in the travel and hospitality sector. The findings of this research also provide managers and operators of sustainable hospitality businesses with guidance on how to enhance their staff members' environmentally friendly behaviors at work.

The hospitality and tourism industry strives to enhance its corporate image to speed up recovery from the effects of the COVID-19 pandemic. Since employees are service providers and practitioners of a company’s philosophy, it is vital to determine whether their work performance is conducive to corporate sustainability. This study investigated employees’ green behaviors in the hospitality and tourism industries using the behavioral reasoning theory (BRT).

This study performed fuzzy-set qualitative comparative analysis (fsQCA) and necessary condition analysis (NCA) to evaluate the formation of employees’ approach intentions for green behaviors at work.

The fsQCA and NCA results revealed complex causal recipes for the formation of high-level and low-level employees’ approach intentions for green behaviors at work and predicted that there is no single necessary condition.

The research findings have significant managerial implications for enhancing employees’ approaches to green practices in the workplace and promoting the green performance of existing tourism and hotel products.

The research findings established a theoretical basis for industry managers to activate employees’ green behaviors, providing significant references for scholars to investigate green work performance in the hospitality and tourism industry.

Tourism and hospitality employment have long faced widely recognised challenges with regard to employment, its workforce and the workplace environment, issues that have been addressed by generations of policymakers and practitioners without evident success or solution. These wicked problems are frequently characterised by inherent paradoxes and, therefore, accepting the tenets of paradox theory provides the basis for recognising the need to accept contradictions as a reality which a search for solutions will not resolve. This chapter presents six examples of wicked problems in tourism and hospitality employment, which are underpinned by paradoxes as proxies for the much wider range of intractable problems that beset policy-making and practice in this vital area of tourism and hospitality. The chapter concludes by suggesting ways in which wicked problems can be accommodated, and stakeholders can learn to understand and live with paradoxes.