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Determinants of hospitality and tourism employees’ green behaviors: a deeper insight into the application of behavioral reasoning theory

Heesup Han, Seongseop (Sam) Kim, Blankson-Stiles-Ocran Sarah, Inyoung Jung, Xiaoting Chi

Journal of Hospitality and Tourism Insights

ISSN: 2514-9792

Article publication date: 31 December 2024

92

Abstract

Purpose

The hospitality and tourism industry strives to enhance its corporate image to speed up recovery from the effects of the COVID-19 pandemic. Since employees are service providers and practitioners of a company’s philosophy, it is vital to determine whether their work performance is conducive to corporate sustainability. This study investigated employees’ green behaviors in the hospitality and tourism industries using the behavioral reasoning theory (BRT).

Design/methodology/approach

This study performed fuzzy-set qualitative comparative analysis (fsQCA) and necessary condition analysis (NCA) to evaluate the formation of employees’ approach intentions for green behaviors at work.

Findings

The fsQCA and NCA results revealed complex causal recipes for the formation of high-level and low-level employees’ approach intentions for green behaviors at work and predicted that there is no single necessary condition.

Practical implications

The research findings have significant managerial implications for enhancing employees’ approaches to green practices in the workplace and promoting the green performance of existing tourism and hotel products.

Originality/value

The research findings established a theoretical basis for industry managers to activate employees’ green behaviors, providing significant references for scholars to investigate green work performance in the hospitality and tourism industry.

Keywords

Citation

Han, H., Kim, S.(S)., Sarah, B.-S., Jung, I. and Chi, X. (2024), "Determinants of hospitality and tourism employees’ green behaviors: a deeper insight into the application of behavioral reasoning theory", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-08-2024-0883

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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