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Analysts expect reduced bank earnings as a result of the impact of the increase in bad loans. Banks have strategically created high provision coverage ratios allocating large funds for possible deterioration in asset quality. Given the expected faster growth and recovery in the bank lending sector, investors have always been interested in banking stocks, despite the waves of non-performing assets (NPAs) and recessionary influences. Historical references reiterate that the banking stocks have been better performers in their returns compared to the capital markets.

The study aims to examine the impact of key accounting variables on the stock prices of Indian banks in the panel data framework.

The current study explores the impact of accounting variables on the market prices of shares. After the study, it may be concluded that earning per share (EPS), return on equity (ROE), capital adequacy ratio (CAR) and net interest margin (NIM) have an incremental impact on the prices of banking stocks, and the current ratio (CR) and NPAs have a detrimental impact on them.

Studying their impact on stock prices is the most convenient fundamental analysis that could be conducted on the stock prices of the banks.

To provide insights into the association of the accounting and regulatory variables there is a severe limitation in the quantity of the literature available. This study has attempted to build a relationship between the accounting and regulatory variables and the stock prices of banking stocks, to help investors with some reliable methods to estimate the stock prices in the future.

Introduction: In today’s world of increasing competition, diminishing product differentiation, higher customer expectations, easy product replacements and lowering brand loyalty, organisations are evolving new marketing strategies for economic, societal and sustainability. Cause-related marketing (hereafter referred to as CRM), a strategic sustainable philanthropic practice, is the upcoming form of CSR. CRM plays an instrumental role in achieving self-brand connection and brand loyalty.

Purpose: To explore, integrate and interconnect concepts of CRM and self-brand connection to get more insights into the imperative role of CRM strategy in developing self-brand connections that can lead to brand loyalty in the most sustainable way. For this, CRM and self-brand connection, as proposed by societal marketing and branding literature, were explored. This chapter is a propositional inventory where the researcher has explored the antecedents of CRM strategy and its role in developing brand loyalty through self-brand connection.

Methodology: This chapter is centred upon the existing literature on sustainability, CRM and branding to understand better the relationships between dimensions and consequences of CRM and its interlinkage with brand loyalty.

Findings: The literature recommends that selected dimensions: Cause-brand fit, product type, altruistic motivation and brand credibility determine the effectiveness of CRM strategy. It also establishes the profound impact of attitude towards brand, brand perception and brand distinctiveness on self-brand connection. A theoretical framework based on the existing literature represents an amalgamated groundwork for developing effective, sustainable CRM strategies in conjunction with the self-brand connection. The proposed framework is distinct as no study conjoins the abovementioned concepts and aims to comprehend whether this integration is brand loyalty.

Purpose: The purpose of this chapter is to identify various factors that may influence the adoption of online education by students in higher education institutions (HEIs) and contribute to the achievement of sustainable development goals (SDGs) post-COVID-19.

Need for the Study: The study addresses the need to ensure inclusive and equitable quality education, as emphasised by SDG4. It focuses on lifelong learning opportunities and aims to understand the impact of online education on students in HEIs. By identifying the factors that influence adoption, the study aims to contribute to the development of effective strategies for promoting online education.

Methodology: The study utilises a framework incorporating the use of Statistical Package for the Social Sciences (SPSS) and Analysis of Moment Structures (AMOS) software. The framework allows for the analysis of the collected data’s reliability, validity and adequacy.

Findings: The study’s findings indicate that providing students with affordable online higher education can facilitate skill enhancement and create job opportunities. These findings highlight the potential of online education in contributing to the achievement of SDGs, particularly SDG4.

Practical Implications: The practical implications of the study suggest that promoting affordable online higher Education can have a positive impact on students, enabling them to acquire new skills and access job opportunities. By embracing online education, institutions can contribute to the advancement of SDGs and ensure inclusive and equitable quality education for all.

Introduction: The Stock Exchange is an economic indicator of sustainability in the global market over an extended period. The Indian economy has observed a downfall in foreign currency in quarter 2 of 2022, as per the reports of the International Monitory Fund. The central banks of many countries have been facing crises because of a piercing decline in their reserves, which is additionally affecting their sustainable performance. The Indian economy is one of the most potentially sound economies emerging as a global leader, and this study is an attempt to understand the economy’s vulnerability to foreign factors.

Purpose: The research explores the impact of the US Dollar, EURO and Japanese Yen on Bombay Stock Exchange and the National Stock Exchange Index.

Methodology: Four variables have been considered for the conduct of the study: Sensex, Nifty, inflation and foreign exchange. Sensex and Nifty have been taken as dependent variables, while foreign exchange and inflation have been taken as independent variables.

The regression analysis has been performed using Microsoft Excel: The variables used for the study are monthly values from January 2011 to December 2020. The specific period is selected to avoid the impact of COVID-19 on the stock market, avoiding biases in the results.

Findings: All the variables are affecting the performance of each other up to a certain level.

Practical Implication: The research chapter will help the investor understand the relationship between many variables and their impact on the stock market, which will assist them in gaining higher profits.

Purpose: Seventeen sustainable development goals (SDGs) are included in the UN’s 2030 agenda of sustainable development that aims to provide a shared blueprint for sustainability and call for urgent action by all member countries. The study aims to study the role of tourism in delivering sustainable solutions for the planet.

Research Methodology: The present chapter compiles available studies on sustainable tourism and critically analyses sustainability principles and their relevance to SDGs.

Findings: The chapter comprehensively studies the SDGs – 8, 12, and 14 and reveals a strategic roadmap to achieve the SDGs through sustainable tourism practices. The observations may provide deep insights to the government and policymakers to prioritise actions in order to achieve the goals.

Research Limitations: Future research studies may be conducted to empirically verify the results from the perspective of different countries.

Practical Implications: According to United Nations (2023), ‘The tourism sector accounts for approximately 10% of the world’s GDP, about 30% of overall service exports across sectors, and provides for 1 out of 10 jobs globally’. Sustainable tourism has particularly been embraced as an important area under the 8th SDG of sustainable economic growth; in the 12th SDG of sustainable production and consumption and in the 14th SDG pertaining to sustainable use of oceans and marine resources, thus highlighting its importance.

Value: The chapter is a novel attempt to comprehensively analyse the role of sustainable tourism and the strategic roadmap for achieving the SDGs.

Introduction: Entrepreneurship and frugal innovation have emerged as critical drivers for addressing the Sustainable Development Goals (SDGs) in a global context. The United Nations developed the SDGs to address social, economic, and environmental challenges, ranging from poverty and inequality to climate change and sustainable economic growth. Entrepreneurship and frugal innovation offer a unique approach to achieving these goals by promoting innovation, creativity, and sustainability in business practices.

Purpose: This chapter aims to examine the role of entrepreneurship and frugal innovation in achieving SDGs in a global context. This chapter seeks to identify how entrepreneurship and frugal innovation can contribute towards realising the SDGs and how these concepts can be leveraged to create sustainable and scalable businesses that promote sustainable development.

Methodology: In order to examine how entrepreneurship and frugal innovation contribute to the worldwide achievement of the SDGs, the chapter will use a qualitative research technique. The literature review will involve the qualitative analysis of both developed and developing countries on some specific sectors like transportation, education, health sector, and financial services.

Findings: Through analysing relevant literature, qualitative research, and related examples this chapter provides insights into the challenges and opportunities associated with promoting entrepreneurship and frugal innovation for achieving the SDGs in different contexts.

Practical Implications: The chapter aims to contribute towards a better understanding of the role of entrepreneurship and frugal innovation in achieving SDGs and to provide recommendations for policymakers, entrepreneurs, and other stakeholders on supporting and promoting these concepts globally.