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Article
Publication date: 1 December 2002

Ian Corner and Matthew Hinton

Addresses variables in the implementation of software applications for aspects of customer relationship management (CRM) systems in medium‐sized organisations. The objective is to…

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Abstract

Addresses variables in the implementation of software applications for aspects of customer relationship management (CRM) systems in medium‐sized organisations. The objective is to identify those variables that present the greatest risks to effective and successful implementation in the light of the operating relationships between the main “actors” in multi‐channel CRM implementation projects. Bases theoretical development on two central themes. The first theme is that any implementation has risks that need to be managed and the second is that the dynamics of the relationships of the main actors are more complex where a system is acquired from external developers than with an internally developed system. Explores these assumptions using qualitative linear case studies, where success or failure has not been established at the start. Derives a model which represents a typical relationship dynamic for a CRM implementation. By establishing the nature of the risks involved within the context of a monitored relationship dynamic offers a framework for guidance in the implementation process.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1352-2752

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Book part
Publication date: 27 October 2021

Mengxi Pang

Abstract

Details

Family, Identity and Mixedness
Type: Book
ISBN: 978-1-83909-735-5

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Case study
Publication date: 1 October 2011

Melodena Stephens Balakrishnan and Ian Michael

Strategic stakeholder engagement, entrepreneurialism, ecosystem, corporate social responsibility, event management, branding, marketing strategy.

Abstract

Subject area

Strategic stakeholder engagement, entrepreneurialism, ecosystem, corporate social responsibility, event management, branding, marketing strategy.

Study level/applicability

Post-graduate level, practitioners interested in MENSA Region, entrepreneurship policy makers and NGOs.

Case overview

Abraaj Capital Ltd (Abraaj), a highly reputed private equity investment and management company, strongly believed in corporate social responsibility, strategic stakeholder engagement and entrepreneurship ecosystem development. In November, 2010, Abraaj held the “Celebration of Entrepreneurship” (CoE) a two-day free entrepreneur event, in Dubai. CoE was attended by more than 2,400 participants. The purpose of CoE was to contribute to building an entrepreneurship ecosystem in the Middle East North Africa South Asia region (MENASA). Based on participant feedback, CoE Outcomes and stakeholder feedback, the event was very successful.

This case is a good example of community engagement and showcases entrepreneurship ecosystem development. This case also highlights the challenges of putting together a signature event in a very short time frame. The future management dilemmas are also raised on various issues like whether to make this successful event a regular part of their organizational activities, and issues concerning the funding of such events. This case can be used to teach event management, branding, marketing strategy, CSR and entrepreneurship (from the ecosystem point of view). It will appeal to both educationalists and practitioners interested in the MENASA region, policy makers who facilitate entrepreneurship, CSR managers, event management companies and marketing specialist. It can be used to teach both undergraduate and postgraduate courses.

Expected learning outcomes

Strategy students can focus on marketing and branding strategies; like stakeholder engagement, internal marketing, social media, positioning and brand architecture. Student of event management can learn about prioritizing, adaptability, funding and the complexity of layering a program.

Supplementary materials

Teaching notes, videos.

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Article
Publication date: 5 July 2021

Rodrigo Magana Carranza, Joseph Robinson, Ian Ashton, Peter Fox, Christopher Sutcliffe and Eann Patterson

The purpose of this paper is to detail the design and first use of a force transducer device to study the development of forces during the laser-powder bed fusion (L-PBF) process…

183

Abstract

Purpose

The purpose of this paper is to detail the design and first use of a force transducer device to study the development of forces during the laser-powder bed fusion (L-PBF) process from which residual stresses can be inferred.

Design/methodology/approach

The proposed novel device consists of an array of load cells for in-situ measurement of forces over time during the L-PBF additive manufacturing process. Measurements of the developed forces layer by layer were recorded in a first build using a 67-degree rotating scan strategy using Inconel 625 build material.

Findings

Preliminary experimental results from in-situ measurements using a 67-degree rotating scan strategy showed that the forces induced in the first five layers represented approximately 80% of the maximum on completion of the build and were distributed such as to induce concave deformation of the part, i.e. tension in the centre and compression at the edges of the part.

Originality/value

This paper describes a novel device for in-process measurement of the spatial distribution and time-varying nature of the forces induced during the L-PBF process as well as an evaluation of the residual forces following the completion of the build.

Details

Rapid Prototyping Journal, vol. 27 no. 7
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 1 April 1983

Ian C. MacMillan

Preemptive strategies often offer the best opportunity to gain advantage over competitors and upset industry balance. Preemptive moves exist all along the industry chain if one…

1018

Abstract

Preemptive strategies often offer the best opportunity to gain advantage over competitors and upset industry balance. Preemptive moves exist all along the industry chain if one knows where to look for them. Companies can preempt their rivals in myriad ways, ranging from threatening major investments and securing critical skills to cornering raw materials and components and positioning products in a unique way.

Details

Journal of Business Strategy, vol. 4 no. 2
Type: Research Article
ISSN: 0275-6668

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Book part
Publication date: 28 April 2021

Vivianna Fang He and Gregor Krähenmann

The pursuit of entrepreneurial opportunities is not always successful. On the one hand, entrepreneurial failure offers an invaluable opportunity for entrepreneurs to learn about…

Abstract

The pursuit of entrepreneurial opportunities is not always successful. On the one hand, entrepreneurial failure offers an invaluable opportunity for entrepreneurs to learn about their ventures and themselves. On the other hand, entrepreneurial failure is associated with substantial financial, psychological, and social costs. When entrepreneurs fail to learn from failure, the potential value of this experience is not fully utilized and these costs will have been incurred in vain. In this chapter, the authors investigate how the stigma of failure exacerbates the various costs of failure, thereby making learning from failure much more difficult. The authors combine an analysis of interviews of 20 entrepreneurs (who had, at the time of interview, experienced failure) with an examination of archival data reflecting the legal and cultural environment around their ventures. The authors find that stigma worsens the entrepreneurs’ experience of failure, hinders their transformation of failure experience, and eventually prevents them from utilizing the lessons learnt from failure in their future entrepreneurial activities. The authors discuss the implications of the findings for the entrepreneurship research and economic policies.

Details

Work Life After Failure?: How Employees Bounce Back, Learn, and Recover from Work-Related Setbacks
Type: Book
ISBN: 978-1-83867-519-6

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Book part
Publication date: 22 April 2017

Robert Barner and Ken Ideus

Abstract

Details

Working Deeply
Type: Book
ISBN: 978-1-78714-424-8

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Book part
Publication date: 10 December 2018

Philip Miles

Abstract

Details

Midlife Creativity and Identity: Life into Art
Type: Book
ISBN: 978-1-78754-333-1

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Article
Publication date: 1 December 2002

Ken Young, Ian Pearson and R. Bull

A parameter has been identified that can be used to calculate a joint's bond‐line thicknesses. This was successfully represented by a fourth order polynomial expression and has…

325

Abstract

A parameter has been identified that can be used to calculate a joint's bond‐line thicknesses. This was successfully represented by a fourth order polynomial expression and has been used to predict the volume of adhesive required to precisely fill structural joints of unknown bond‐line thickness. This technology was further used to automatically control adhesive injection into pre‐assembled vehicle structural joints for use in an automated production environment. This has great advantage over adhesive application prior to joint assembly as the adhesive remains in the joint rather than contaminating the adherend surface and the bond‐line remains filled. This will be of benefit to the automotive industry. The method is adaptable and can be re‐programmed to cope with a number of applications.

Details

Assembly Automation, vol. 22 no. 4
Type: Research Article
ISSN: 0144-5154

Keywords

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Book part
Publication date: 22 April 2017

Robert Barner and Ken Ideus

Abstract

Details

Working Deeply
Type: Book
ISBN: 978-1-78714-424-8

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