Thomas Kramer and Hyeong Min Kim
The purpose of this study is two‐fold. First, to explore differences in consumers' deal perceptions for coupons framed as potential gains to be obtained versus equivalent losses…
Abstract
Purpose
The purpose of this study is two‐fold. First, to explore differences in consumers' deal perceptions for coupons framed as potential gains to be obtained versus equivalent losses to be avoided. Second, it seeks to demonstrate the underlying process of the effects of coupon framing on deal perceptions.
Design/methodology/approach
The study used controlled experiments to test hypotheses.
Findings
The study found that participants had more favorable deal perceptions and greater usage intentions of coupons that highlight their value as a discount to be obtained versus a loss to be avoided. Importantly, while the two frames differed in perceived novelty, framing effects on deal perceptions were shown to be due to processing fluency enhancing evaluations of gain‐framed coupons. Finally, the results demonstrated that consumers' deal proneness moderated the effect of processing fluency, eliminating the advantage of gain over loss frames for low deal‐prone consumers.
Practical implications
This research shows that consumer perceptions of deals are not just based on the information about the promotion they receive, but also on how fluently the information can be processed. It also provides evidence that consumers view coupons as potential gains, and that systematic processing is necessary for framing manipulations to be effective, which is true for high deal‐prone consumers. Lastly, it is shown that, in order for framing manipulations to increase deal perceptions, retailers need to motivate consumers to process coupons systematically.
Originality/value
This research provides useful information on consumer perceptions of deals with respect to coupons and information they receive.
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Hyeong Min Kim and Luke Kachersky
The purpose of this article is to conceptualize dimensions of price salience. Price salience influences price perceptions and deal evaluations. This is especially true when a…
Abstract
Purpose
The purpose of this article is to conceptualize dimensions of price salience. Price salience influences price perceptions and deal evaluations. This is especially true when a price consists of more than a single number (multi‐dimensional prices). Yet, the very notion of what makes a price salient remains unanswered. By providing a clear conceptualization of different dimensions of price salience and their influence on price perception, we integrate and extend extant research findings.
Design/methodology/approach
By drawing on extant research on price salience and salience in general, the paper develops a framework of how different dimensions of price salience are defined and influence price perception.
Findings
The paper identifies the four basic dimensions of price salience: visual, semantic, computational, and magnitude salience. It is argued that each dimension has a unique influence on price perceptions.
Research limiations/implications
Although widely employed as a key variable in pricing research, price salience has not been clearly defined and issues related to price salience are scattered in the literature. By integrating those issues under a single rubric, the paper enable's pricing researchers to tackle issues related to price salience in a systematic way. Further, it offers several propositions regarding price salience that future research could examine.
Originality/value
This article helps practitioners by providing a clear understanding of how each dimension of price salience influence price perceptions. By digesting this article, practitioners can better understand how their price presentations work and better formulate their pricing strategies.
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Jong-Hyeong Kim, Seongseop (Sam) Kim, Saeid Nosrati and Frank Badu-Baiden
The extant literature documents the significance of nostalgia-evoking stimuli in promoting consumer behavior. Despite the prevalent use of nostalgia-evoking stimuli in restaurant…
Abstract
Purpose
The extant literature documents the significance of nostalgia-evoking stimuli in promoting consumer behavior. Despite the prevalent use of nostalgia-evoking stimuli in restaurant service, research on nostalgia-evoking restaurants is significantly lacking. As a result, little is known about customers’ cognitive responses toward nostalgia-themed restaurant stimuli and their influences on customer loyalty behavior. Thus, grounded in an extended stimulus-organism-response model, this study aims to examine the role of nostalgia-evoking restaurant stimuli in explaining an integrated model focusing on nostalgia, in relation to local food consumption value, familiarity with nostalgia-triggering restaurants and loyalty and continued patronage.
Design/methodology/approach
The authors collected data from 544 Taiwanese customers at nostalgia-themed restaurants. Using PROCESS (Model 6), the direct and indirect effect of nostalgia-evoking restaurant stimuli on loyalty and continued patronage were examined.
Findings
The confirmatory factor analysis results showed that five domains of restaurant attributes (i.e., service staff, exterior and interior design, furniture and tableware, local food and atmosphere) are nostalgia-evoking stimuli. The authors also found that these nostalgia-evoking stimuli significantly affected customer loyalty indirectly, through customers’ consumption value and familiarity.
Practical implications
The results of this study help identify the importance of nostalgia-generating cues in nostalgia-themed restaurants and their roles in postpurchase behaviors. The outcomes contribute to an improved understanding of how to exploit nostalgic sentiments in nurturing diners’ consumption value, maintaining customer loyalty and generating greater profits.
Originality/value
To the best of the authors’ knowledge, this is one of the few studies examining restaurant attributes evoking nostalgia and explaining the mechanism by which nostalgia-evoking stimuli affect consumer behavior.
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Dongwook Seo, Hyeong Joon Kim and Seongjae Mun
This study examines various artificial intelligence (AI) models for predicting financially distressed firms with poor profitability (“Zombie firms”). In particular, we adopt the…
Abstract
This study examines various artificial intelligence (AI) models for predicting financially distressed firms with poor profitability (“Zombie firms”). In particular, we adopt the Explainable AI (“XAI”) approach to overcome the limitations of the previous AI models, which is well-known as the black-box problem, by utilizing the Local Interpretable Model-agnostic Explanations (LIME) and the Shapley Additive Explanations (SHAP). This XAI approach thus enables us to interpret the prediction results of the AI models. This study focuses on the Korean sample from 2019 to 2023, as it is expected that the COVID-19 pandemic increases the number of zombie firms. We find that the XGBoost model based on a boosting technique has the best predictive performance among several AI models, including the traditional ones (e.g. the logistic regression). In addition, by using the XAI approach, we provide visualized interpretations for the prediction results from the XGBoost model. The analysis further reveals that the return on sales and the selling, general and administrative costs are the most impactful variables for predicting zombie firms. Overall, this study focusing on several AI models not only shows the improvement for the prediction of zombie firms (relative to the traditional models) but also increases the reliability of the prediction results by adopting the XAI approach, providing several implications for market participants, such as financial institutions and investors.
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Jong-Hyeong Kim and SooCheong (Shawn) Jang
This study aims to identify the influences that lead to better memorability of a service by focusing on type of service failure, recovery condition and frequency of occurring.
Abstract
Purpose
This study aims to identify the influences that lead to better memorability of a service by focusing on type of service failure, recovery condition and frequency of occurring.
Design/methodology/approach
This study used a quasi-experimental design in which customers answered questions about a restaurant they had recently patronized and then evaluated experimentally generated failure and recovery scenarios. Two follow-up contacts were made (by phone and e-mail) to assess their memory of the imagined service failures stimulated by the scenarios. Participants were asked how clearly and vividly they could recollect the service failure and to indicate their behavioral intentions at the time of recall.
Findings
The type of service failure and the subsequent recovery efforts significantly affect whether negative service experiences are memorable. Specifically, individuals showed a higher likelihood of vividly recalling a core service failure than an interactional one. Moreover, service recoveries were found to be helpful in decreasing the memorability of service failures, and that they were effective in decreasing the resulting negative customer behavioral intentions (i.e. switching behaviors and negative word-of-mouth). However, frequently occurred service failures did not significantly influence the memorability of the failures.
Practical implications
The current study suggested what characteristics of service failures and situations lead to strong memorability and significantly affect future behavior. Thus, the findings provide important implications for avoiding and handling the failures that trigger strong memorability.
Originality/value
Previous researchers have emphasized on the importance and urgency of preventing critical service failures. However, it is still unclear what type of service failures and/or factors are critical ones. The current study expands the knowledge by incorporating service failures with memory and investigates the characteristics of memorable service failures, which are likely to be remembered more vividly.
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Jong-Hyeong Kim, Wenxuan Du and Hyewon Youn
The service recovery paradox (SRP) refers to a particular effect whereby an excellent recovery can turn angry and frustrated customers into loyal ones. Researchers who have…
Abstract
Purpose
The service recovery paradox (SRP) refers to a particular effect whereby an excellent recovery can turn angry and frustrated customers into loyal ones. Researchers who have studied the SRP have reported mixed findings, with some providing evidence in its support and others not finding any such evidence. To address this discrepancy, this study aims to investigate the SRP.
Design/methodology/approach
This study re-examined the phenomenon of the SRP with a field study and provided further evidence in a subsequent experimental study in which the failure and recovery conditions were carefully manipulated.
Findings
The results of this study suggest that the SRP was observed in neither the field study nor the scenario experiment.
Practical implications
This study can influence the current service management of restaurants with regard to service failures in several ways.
Originality/value
This research is a pioneering effort to examine the SRP by conducting both a field study and a scenario experiment.
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Ming‐Sze Tong, Yinchao Chen, Yilong Lu, Viktor Krozer, Kenichi Kagoshima, Hyeong‐Seok Kim and Tae‐Gyu Chang
To demonstrate the flexibility and advantages of a non‐uniform pseudo‐spectral time domain (nu‐PSTD) method through studies of the wave propagation characteristics on photonic…
Abstract
Purpose
To demonstrate the flexibility and advantages of a non‐uniform pseudo‐spectral time domain (nu‐PSTD) method through studies of the wave propagation characteristics on photonic band‐gap (PBG) structures in stratified medium
Design/methodology/approach
A nu‐PSTD method is proposed in solving the Maxwell's equations numerically. It expands the temporal derivatives using the finite differences, while it adopts the Fourier transform (FT) properties to expand the spatial derivatives in Maxwell's equations. In addition, the method makes use of the chain‐rule property in calculus together with the transformed space technique in order to make the algorithm flexible in terms of non‐uniform spatial sampling.
Findings
Through the studies of the wave propagation characteristics on PBG structures in stratified medium, it has been found that the proposed method retains excellent accuracy in the occasions where the spatial distributions contain step of up to five times larger than the original size, while simultaneously the flexibility of non‐uniform sampling offers further savings on computational storage.
Research limitations/implications
Research has been mainly limited to the simple one‐dimensional (1D) periodic and defective cases of PBG structures. Nevertheless, the findings reveal strong implications that flexibility of sampling and memory savings can be realized in multi‐dimensional structures.
Practical implications
The proposed method can be applied to various practical structures in electromagnetic and microwave applications once the Maxwell's equations are appropriately modeled.
Originality/value
The method validates its values and properties through extensive studies on regular and defective 1D PBG structures in stratified medium, and it can be further extended to solving more complicated structures.
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China is currently developing and promoting an industrial cluster policy at the government level. By enacting the ‘Opinion on promoting industrial cluster development’, China is…
Abstract
China is currently developing and promoting an industrial cluster policy at the government level. By enacting the ‘Opinion on promoting industrial cluster development’, China is supporting the development of industrial clusters. Building an industrial cluster is done by using a single factor but requires many additional factors like regional characteristics, competitiveness factors are also diversified. To evaluate the competitiveness of the Chinese automobile industry cluster, a competitiveness element index should be developed and a competitiveness evaluation method is needed to evaluate the importance of each element. To accomplish this objective, this research applied the analytic hierarchy process (AHP) and focused on the importance of the competitiveness elements.
This research investigated the character is tics regarding cases of clusters and also analyzed the competitiveness of the Changchun automobile cluster located in northeastern China. The purpose of this research is to help Korean enterprises who enter China in the hopes that Korea will emerge as a top automobile production country.
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Lei Wang, Yongde Zhang, Shuanghui Hao, Baoyu Song, Minghui Hao and Zili Tang
To eliminate the angle deviation of magnetic encoder, this paper aims to propose a compensation method based on permanent magnet synchronous motor (PMSM) sensorless control. The…
Abstract
Purpose
To eliminate the angle deviation of magnetic encoder, this paper aims to propose a compensation method based on permanent magnet synchronous motor (PMSM) sensorless control. The paper also describes the experiments performed to verify the validity of this proposed method.
Design/methodology/approach
The proposed method uses PMSM sensorless control method to get high precision virtual angle value, and then get the deviation value between virtual position and magnetic angle which is used as compensation table. Oversampling linear interpolation tabulation method has been proposed to eliminate the noise signals. Finally, a magnetic encoder with precision (repeatability) 0.09° and unidirectional motion precision 0.03 is realized. The control system with an encoder running at 14,000 and 0.01 r/min showing high motion resolution is also realized.
Findings
Higher value of current in PMSM leads to a magnetic encoder with higher precision. When using oversampling linear interpolation to tabulate the compensation table, it is understood that more oversampling does not lead to a better result. Finally, validated by experiments, using eight intervals to calculate the mean value of angle deviation leads to the best result.
Practical implications
The angle deviation compensation method proposed in this paper has a great practical implication and a good commercial application. The method proposed in this paper could be effectively used to self-correct the magnetic encoder using arctangent method and also correct any rotary encoder sensor.
Originality/value
This paper originally proposes an adaptive correction method for a rotary encoder based on PMSM sensorless control. To eliminate the noise signals in an angle compensation table, over-sampling linear interpolation tabulation method has been proposed which also guarantees the precision of the compensation table.
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Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, John W. Cadogan and Michael Christofi
This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.
Abstract
Purpose
This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.
Design/methodology/approach
The study presents a systematic literature review on identity expressiveness (IE), clarifying and expanding what is currently known about the concept.
Findings
To synthesize current knowledge on IE, the study uses the overarching framework of antecedents-phenomenon-consequences, using this same framework to identify gaps and future research directions. The findings show individual and brand-related factors such as the need for uniqueness and anthropomorphism as antecedents of IE, and eWOM/WOM, impulse purchases and upgrading to more exclusive lines as consequences of IE.
Research limitations/implications
The study contributes to theory by synthesizing and mapping current understanding of the state of knowledge on the concept of IE while highlighting gaps in the extant literature and paving future research directions for scholars in the field.
Practical implications
The study offers useful insights for practitioners, broadening marketers’ actionable options in identity-based marketing. Marketers can use insights from this study to inform marketing strategy and communication campaigns for different types of brands.
Originality/value
To the best of the authors’ knowledge, this study is the first of its kind and offers an integrative review of the current literature on IE, thus enhancing understanding of the concept, its antecedents and consequences. The study also contributes to knowledge by highlighting future research priorities for researchers in this field of enquiry.