Howard M. Guttman and Richard S. Hawkes
Increasingly, the big‐bang approach to strategy is being discredited. No longer does the top team head up to the mountaintop for a strategic retreat and descend with the new…
Abstract
Increasingly, the big‐bang approach to strategy is being discredited. No longer does the top team head up to the mountaintop for a strategic retreat and descend with the new tablets, which are then foisted on an unsuspecting organization. Nowadays, strategy is viewed more as a dynamic, continuous organizational process that requires a fresh set of rules for creating an ongoing strategic dialogue. The authors have identified five rules that can position an organization for strategic liftoff.
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Colleen C. Bee and Mark E. Havitz
Consumer loyalty has long been recognised as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely…
Abstract
Consumer loyalty has long been recognised as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognised, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualising both a behavioural and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioural loyalty in a professional sports context.
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Introduces the concept of facet meta theory for the development of marketing theories proposes that this technique is effective in that it leads to systematic formulation of…
Abstract
Introduces the concept of facet meta theory for the development of marketing theories proposes that this technique is effective in that it leads to systematic formulation of hypotheses, the definition an design of multivariate marketing studies and the analysis of data. Applies the facet approach to the marketing problem, where it is a relatively new concept, and suggests that it is a valuable model to use.
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The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online…
Abstract
The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:
Hazem Aldabbas and Niël Oberholzer
This study provides theoretical and empirical insights into how firms can enhance their performance strategically and financially by integrating learning and transformational…
Abstract
Purpose
This study provides theoretical and empirical insights into how firms can enhance their performance strategically and financially by integrating learning and transformational capabilities into research and development (R&D) activities based on the dynamic capabilities approach. To achieve this, the authors propose that transformational capabilities in R&D mediate the relationship between learning capabilities in R&D and competitive advantage.
Design/methodology/approach
Using a purposive sampling technique and standardized questionnaires, data were collected from 118 R&D and senior managers. To analyze the data, multiple regression analysis, along with SPSS PROCESS macro (Model 4), was used.
Findings
The results support the theoretical assumption that there are direct and indirect positive and significant effects between learning capabilities in R&D and competitive advantage as mediated by transformational R&D capabilities.
Originality/value
This study explores R&D from a dynamic capabilities perspective and suggests that learning capabilities should come first to enhance businesses’ competitive advantage. Furthermore, transformational R&D capabilities can explain the relationship between learning capabilities in R&D and competitive advantage. The authors recommend that researchers should investigate the contributions of R&D to promote competitive advantage.
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Shmuel Stashevsky and Dov Elizur
The major objective of the study was to analyze the structure of the Quality Management (QM) domain, as it is perceived by rank and file employees and middle management. A…
Abstract
The major objective of the study was to analyze the structure of the Quality Management (QM) domain, as it is perceived by rank and file employees and middle management. A definitional framework for the QM domain was suggested based on two facets: behavior modality and organizational referents. Subjects were 208 employees in three industrial organizations in Israel, which were in the process of applying a QM program. Factor Analysis identified one of the facets defined – the referents. Guttman’s Smallest Space Analysis was applied next for testing the proposed hypotheses. An empirical double‐ordered system, a Radex structure, was obtained that reflects the facets of the definition: behavior modality (performance, satisfaction and evaluation) and referents (employee, colleagues, supervisor and management). Unlike previous studies on introducing other change programs, management comes nearer to the employees, reflecting the high involvement of the management in QM programs. The roles of the above facets in the present study as compared to other studies are discussed, as well as the possibility of applying the proposed definitional framework to other change programs.