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This menswear manufacturer has devoted entire advertising budgets to antidrug and voter registration campaigns. Working closely with its media advisers, this strategy helped the company to realize a major increase in sales.

This issue is a selected bibliography covering the subject of leadership.

The purpose of this paper is to investigate the influence of two personality traits (i.e. food neophobia (FN) and domain-specific innovativeness (DSI)) on revisit intentions of consumers in the food festival context.

The study adopted a FN scale, DSI scale and food festival revisit intention scale to capture the study constructs. Furthermore, data were collected from 265 food festival attendees in the town of Udupi (State of Karnataka, India). Furthermore, the study adopted structural equating modeling to investigate the relationship between the three study constructs.

The findings of this study reveals that DSI seems to exercise significant positive influence on consumers revisit intentions for the food festival. On the contrary, FN seems to exercise a negative influence on consumers revisit intentions. This relation, however, is found to be non-significant.

The findings of this study are expected to help food festival event managers, organizers and practitioners outline and delineate marketing strategies so as to increase the revisit intentions of consumers for the food festivals.

FN and DSI have been extensively studied in the context of consumers’ food consumption and related behaviors. On the contrary, majority of the studies that relate to festival revisit intentions situate consumers’ experiential values and satisfaction with attributes of the festival itself (e.g. location, affordability, quality of food, infrastructure, venue ambiance, service quality, entertainment avenues, timing and duration and size of the festival) as key precursors to their revisit propensity. This research endeavor, however, attempts to investigate whether, notwithstanding other food festival attributes, personality traits of individuals (i.e. FN and DSI) exercise any influence on food festival revisit intentions.

Discusses case examples from organizations which reveal a customer focus. Examples cover retail, airlines, manufacturing and service firms. Places service and quality of service firmly in the forefront of competitive advantage. Considers factors such as the importance of existing customers; the need for a clear view of the customers on whom the company wishes to focus; and methods for building customer relationships.

The term “medical” will be interpreted broadly to include both basic and clinical sciences, related health fields, and some “medical” elements of biology and chemistry. A reference book is here defined as any book that is likely to be consulted for factual information more frequently than it will be picked up and read through in sequential order. Medical reference books have a place in public, school, college, and other non‐medical libraries as well as in the wide variety of medical libraries. All of these libraries will be considered in this column. A basic starting collection of medical material for a public library is outlined and described in an article by William and Virginia Beatty that appeared in the May, 1974, issue of American Libraries.

As the small Southern African country of Lesotho grapples with implementing one of the five largest dam-development projects in the world today, the local people impacted confront the challenges of resettlement, loss of means of production, and changed access to natural resources. This chapter reveals the ways in which the Lesotho Highlands Water Project (LHWP) serves to reorganize and commodify rural resources for the benefit of the nation-state in gendered ways. Based on interviews of rural households conducted during 13 months of ethnographic fieldwork in Lesotho, this chapter analyzes impacted people's experiences of the gendered implications of the extraction and sale of water from the rural highlands of Lesotho to South Africa. This case study documents the gendered environmental and social impacts of the LHWP on local communities, and illuminates the everyday lived experiences of the affected people as they effectively subsidize this international project with their environmental resources, labor, money, and, in some cases, their nutritional status.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

THREE years of the new age are coming to an end, and the cynic may feel that it is not achieving much. In the greater outside world, perhaps not, but the necessity of all who believe in life is to keep on trying to realize our hopes. In libraries there could be no spectacular material progress in 1947 because the conditions were worse for building, for the production of fittings and even for substantial internal library development were worse than in 1946. Yet we cannot help noticing here and there active signs that our work is not stagnant. The publications of libraries that reach us, and especially the revised and in many cases, their greatly improved annual reports are one encouraging sign.