Members Only Fashions a Unique Selling Strategy

Abstract

This menswear manufacturer has devoted entire advertising budgets to antidrug and voter registration campaigns. Working closely with its media advisers, this strategy helped the company to realize a major increase in sales.

Citation

Goldsmith, H. (1989), "Members Only Fashions a Unique Selling Strategy", Journal of Business Strategy, Vol. 10 No. 3, pp. 8-11. https://doi.org/10.1108/eb039302