This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The paper finds that an organizational change is taking place within the organizations with the introduction of technological social networks, whereby currently some companies create themselves profiles on social networks such as Facebook or Twitter in order to be able to access new channels of communication. For a social network strategy to be successful, it should be included as part of the overall corporate strategy.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Social implications
The paper provides strategic insights and practical thinking that can have a broader social impact.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Details
Keywords
Henrique Assis‐Dorr, Daniel Palacios‐Marques and José M. Merigó
This paper aims to research the effects of market orientation in the use of social networking and its relationship with organisational learning.
Abstract
Purpose
This paper aims to research the effects of market orientation in the use of social networking and its relationship with organisational learning.
Design/methodology/approach
The empirical study was carried out in 132 recently created Brazilian biotechnology companies. Structural equation models were used in order to test the hypotheses.
Findings
The findings suggest that market orientation is positively related to social networking and organizational learning. The study also examines businesses that employ social networks and generate learning procedures within the organisations.
Practical implications
Statistically speaking, the use of social networking platforms such as Facebook and Twitter have significant effects on the internal variables of the organisation, which is why businesses should develop new profiles that better reflect the company's corporate strategy.
Originality/value
Currently, studies carried out on technologically based social networks are a new feature of the field of management. This article brings together classic management constructs, such as organizational learning or market orientation, together with the incorporation of technological social networks.