Online corporate social networking: The effective use of social networks to facilitate organizational learning and improvements to business operations

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper finds that an organizational change is taking place within the organizations with the introduction of technological social networks, whereby currently some companies create themselves profiles on social networks such as Facebook or Twitter in order to be able to access new channels of communication. For a social network strategy to be successful, it should be included as part of the overall corporate strategy.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

The paper provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2013), "Online corporate social networking: The effective use of social networks to facilitate organizational learning and improvements to business operations", Development and Learning in Organizations, Vol. 27 No. 1, pp. 19-21. https://doi.org/10.1108/14777281311291240