The purpose of this paper is to explore, find and formulate a mechanism and strategy in social process in Dayah, which can be developed to be a model of new social process applied…
Abstract
Purpose
The purpose of this paper is to explore, find and formulate a mechanism and strategy in social process in Dayah, which can be developed to be a model of new social process applied in public school.
Design/methodology/approach
The main objective of this research was to examine the strategy and mechanism of social reproduction in Dayah. The strategy and mechanism of social reproduction in public schools were also observed for comparison. The public schools were high school or vocational high school equivalent to the class in Dayah Mudi Mesra. The selected high schools as the object of comparison were SMAN 1 Samalanga and SMAN 2 Tanjungan, Samalanga. The selected public schools were public schools with similar sociological and psychological background and culture with Dayah Samalanga. This study is a social study using a qualitative approach with phenomenological design. The method used is the case study method; case studies are used as a comprehensive explanation related to the various aspects of a person, group, organization, program, or community situation that is studied, attempted and explored as deeply as possible.
Findings
Dayah with Islamic culture promises an effective social movement in Acehnese society. Dayah potential power was on the agents or social actor as the initiators of the idea of the creation of a network of social movements among Dayahs in Aceh. The stages of the creation of a social movement until movement crystallization can be modelled by utilizing their expert elite agents that are owned by Dayah in Aceh which is the intellectual elites and clerical elites. In addition, Dayah is a form of Acehnese local wisdom in education and religion that enables social movements to walk more naturally, democratically and educationally. Dayah ability related to Islamic culture as a broader social movement even has been tested at the level of the state and the nation of Indonesia. It is indicated by the creation of democratic process in Indonesia, which is activated by a community of Islam with democratic values as religion doctrine. As social movements, religious communities are able to construct perceptions, thoughts and attitudes in the lower class in response to the post-Suharto democratic change. Collins mentioned that social movements, which are derived from Islamic organizations, are able to show their presence at the local and national level.
Originality/value
The sociological wisdom is its unique social process. Based on preliminary studies, social processes in Dayah are closely related to the cosmopolitan value of Islam. This cosmopolitan value appears in the social order in the Dayah subculture, which appears to be more open to the role of the individual in society as an agent who can achieve a new social class. In this case, Dayah education can be a counter attack against negative social reproduction trends in general education.
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Mohd Hafiz Hanafiah, Mohd Raziff Jamaluddin and Agus Riyadi
This study aims to explore the support and attitudes of the local community together with the benefits of living in the vicinity of George Town UNESCO World Heritage Site. George…
Abstract
Purpose
This study aims to explore the support and attitudes of the local community together with the benefits of living in the vicinity of George Town UNESCO World Heritage Site. George Town is one of the popular UNESCO World Heritage Sites in Malaysia.
Design/methodology/approach
A total of 319 respondents residing in the gazetted area of George Town World Heritage Sites were interviewed. The covariance-based structural equation modelling (CB-SEM) analysis was conducted to test the study’s hypotheses.
Findings
The community's attitudes and personal benefits were identified to strongly influence community’s support towards the conservation and development of the World Heritage Sites in George Town. While a small number of community members acknowledged the significant opportunities through tourism, majority of them expected economic and non-economic benefits from the development of World Heritage Sites.
Practical implications
The findings from this study are expected to contribute to the ongoing debate on the perceived effects, benefits and future support of the World Heritage Sites from the local community's perspectives.
Social implications
Understanding the behaviour of the local community to create successful tourism planning, especially in delicate heritage destinations.
Originality/value
This study enriches the scarce empirical research study on community’s behaviour living in the vicinity of the UNESCO World Heritage Site, especially in the Association of Southeast Asian Nations’ (ASEAN) region.
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Wiyata Wiyata, Edy Yulianto, Muhammad Aliff Asyraff, Nur Adilah Md Zain and Mohd Hafiz Hanafiah
This study aims to examine theme park visitor interactions and their effects on experiences. It specifically aims to investigate perceived similarity’s impact on immersion and…
Abstract
Purpose
This study aims to examine theme park visitor interactions and their effects on experiences. It specifically aims to investigate perceived similarity’s impact on immersion and memorable experiences and how these experiences influence revisit intention and recommendations while exploring the mediating role of immersion within theme park settings.
Design/methodology/approach
A cross-sectional survey design was used, collecting data through purposive sampling from 494 respondents through a face-to-face survey at Jatim Theme Park, Indonesia.
Findings
The analysis confirms visitors’ perceived similarity significantly influences their sense of immersion and, in return, contributes to creating memorable experiences. In return, their memorable theme park experiences significantly impact their revisit intentions and willingness to recommend. In addition, this study also found that sense of immersion substantially mediates the relationship between perceived similarity and memorable experiences.
Research limitations/implications
This research bridges gaps in the existing literature by integrating social interaction factors with experiential outcomes, contributing to current theoretical advancement and practical applications in theme park research.
Practical implications
This study contributes to the advanced understanding of social identity theory, similarity-attraction theory and flow theory within theme park management settings, providing valuable practical insights for theme park managers.
Originality/value
This study’s originality lies in its integrated analysis of the interplay between perceived similarity among theme park visitors and their immersive experiences and how these elements collectively enhance memorable tourism experiences. By highlighting the mediating role of immersion, it offers novel insights into the mechanisms that drive visitor engagement and behavioral intentions, thus providing a better understanding of visitor dynamics in theme parks.
目的
本研究考察了主题公园游客互动及其对体验的影响。具体来说, 旨在调查感知相似性对沉浸感和难忘体验的影响, 以及这些体验如何影响游客的重游意图和推荐意愿, 同时探索沉浸感在主题公园环境中的中介作用。
方法
采用横断面调查设计, 通过在印度尼西亚贾丁主题公园进行面对面调查, 从494名受访者处收集数据, 采用目的性抽样方法。
发现
结构方程模型(SEM)分析确认, 游客的感知相似性显著影响他们的沉浸感, 进而有助于创造难忘的体验。反过来, 这些难忘的主题公园体验显著影响了他们的重游意图和推荐意愿。此外, 本研究还发现, 沉浸感在感知相似性与难忘体验之间的关系中起到了显著的中介作用。
研究意义
本研究通过将社会互动因素与体验结果结合, 填补了现有文献中的空白, 为主题公园研究的理论发展和实践应用做出了贡献。
实践意义
本研究有助于深入理解社会身份理论、相似吸引理论和流动理论在主题公园管理中的应用, 为主题公园经理提供了宝贵的实践洞见。
原创性
本研究的原创性在于对主题公园游客之间的感知相似性与他们的沉浸体验之间相互作用的综合分析, 以及这些因素如何共同增强难忘的旅游体验。通过突显沉浸感的中介作用, 本研究提供了关于驱动游客参与和行为意图的机制的新见解, 从而更好地理解了主题公园中的游客动态。
Objetivo
Este estudio analiza las interacciones de los visitantes de parques temáticos y sus efectos en las experiencias. En concreto, pretende investigar el impacto de la similitud percibida en la inmersión y las experiencias memorables y cómo estas experiencias influyen en la intención de volver a visitar el lugar y en las recomendaciones, al tiempo que explora el papel mediador de la inmersión en el entorno de los parques temáticos.
Diseño/metodología/enfoque
Se empleó un diseño de encuesta transversal, recogiendo datos mediante muestreo por conveniencia de 494 encuestados a través de una encuesta personal en el Parque Temático de Jatim, Indonesia.
Resultados
El análisis confirma que la similitud percibida por los visitantes influye significativamente en su sensación de inmersión y, a su vez, contribuye a crear experiencias memorables. Asimismo, las experiencias memorables en los parques temáticos influyen significativamente en su intención de volver a visitarlos y en su disposición a recomendarlos. Además, este estudio también evidencia que el sentido de inmersión media significativamente en la relación entre la similitud percibida y las experiencias memorables.
Limitaciones/implicaciones de la investigación
Esta investigación cubre lagunas en la literatura existente al integrar factores de interacción social con resultados experienciales, contribuyendo al avance teórico actual y a las aplicaciones prácticas en la investigación de parques temáticos.
Implicaciones prácticas
Este estudio contribuye a la comprensión avanzada de la teoría de la identidad social, la teoría de la similitud-atracción y la teoría del flujo en entornos de gestión de parques temáticos, proporcionando valiosas perspectivas prácticas para los gestores de parques temáticos.
Originalidad/valor
La originalidad de este estudio radica en su análisis integrado de la interacción entre la similitud percibida entre los visitantes de parques temáticos y sus experiencias de inmersión y cómo estos elementos potencian colectivamente las experiencias turísticas memorables. El papel mediador de la inmersión ofrece nuevas perspectivas sobre los mecanismos que impulsan el compromiso y las intenciones de comportamiento de los visitantes, proporcionando así una mejor comprensión de la dinámica de los visitantes en los parques temáticos.
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Dina Hariani and Mohd Hafiz Hanafiah
This study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism…
Abstract
Purpose
This study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism destination.
Design/methodology/approach
This study adopted the qualitative research method and used in-depth interviews with purposively selected 13 Halal tourism stakeholders in Aceh.
Findings
This study found that the Indonesian Government has aggressively promoted Aceh as one of its main Halal tourist destinations. Despite its popularity in the growing and lucrative Muslim market, the understanding of Halal tourism in Aceh among its stakeholders is still at its infancy level. Besides, although Aceh is a Muslim-majority region, its Halal facilities and services, especially the Halal certification for their foodservice industry, are still lacking compared to their neighbouring competitors.
Originality/value
This study confirms the scarcity of stakeholder understanding and support challenged and undermined Aceh’s Halal tourism competitiveness. As such, this study sheds light on the original insight that stakeholders’ limited comprehension and backing can hinder Aceh’s Halal tourism competitiveness.
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Nur Shahirah Mior Shariffuddin, Muaz Azinuddin, Mohd Hafiz Hanafiah and Wan Mohd Adzim Wan Mohd Zain
This study aims to provide current and organised insights into past published studies on tourism destination competitiveness (TDC) in the past decade through systematic literature…
Abstract
Purpose
This study aims to provide current and organised insights into past published studies on tourism destination competitiveness (TDC) in the past decade through systematic literature analysis.
Design/methodology/approach
A comprehensive review was performed by systematically gathering the literature published from 1983 to 2021 and coded according to categories such as author, year, article title, name of journal and TDC determinants.
Findings
The key findings of this review reveal that no universal set of items, attributes or indicators to measure the competitiveness of tourism destinations exists; the complexity and variability of many definitions and measuring elements from various perspectives portray the multi-faceted concept of competitiveness; and synergistic connection between the source of comparative and competitive advantages of TDC focusing on destination image, tourism experience and loyalty.
Research limitations/implications
Research works considered in the study are only from indexed and peer-reviewed journal publications.
Originality/value
The study findings reveal a lack of studies that address the relationship between destination image, tourism experience and loyalty within the TDC realm. Future studies should consider complementing the tourism supply and demand side to avoid a “strategic drift” of TDC concepts, perceptions and practices.
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Mohd Hafiz Hanafiah, Nur Adilah Md Zain, Muaz Azinuddin and Nur Shahirah Mior Shariffuddin
This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide…
Abstract
Purpose
This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its potential influence on tourist behaviour.
Design/methodology/approach
Two hundred and forty-four responses were gathered quantitatively through an online survey. The research hypotheses were analysed using the partial least square structural equation modelling (PLS-SEM).
Findings
This study found that COVID-19 affects tourists' travel behaviour. Key findings found that perceived health risk discourages travel attitudes and eventually lessens their future travel intentions. Results also suggest future strategies/directions for restarting the tourism industry.
Practical implications
The study outcome assists tourism stakeholders in understanding the changes in tourist behaviour amid the heightened perceived health risk of COVID-19. Tourism policymakers and industry players should consider exploring how to mitigate similar health crises in the future.
Originality/value
By extending the theory of planned behaviour (TPB), this study establishes a theoretical framework in exploring the interrelationships between perceived risk, post-pandemic perception and future travel intention. This study sets a significant research agenda for future tourism research in understanding the mechanism behind health risk perceptions and tourist behaviour.
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Faradewi Bee A. Rahman, Mohd Hafiz Hanafiah, Mohd Salehuddin Mohd Zahari and Lovelyna Benedict Jipiu
This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers.
Abstract
Purpose
This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers.
Design/methodology/approach
The research data were collected using a five-point Likert from 409 pastry consumers through an online survey. Partial least square-structural equation modelling (PLS-SEM) was utilised to test the study model and hypotheses.
Findings
The study findings indicate that pastry consumers perceived social commerce as effortless, engaging, enjoyable, can be trusted, simple to use and time-saving, motivating them to consume pastry products via social commerce platforms.
Practical implications
This study provides insights and implications for social commerce researchers and marketers related explicitly to perishable products.
Originality/value
This study is one of the few studies that predict and explain the consumer acceptance of social commerce in the pastry products realm. As only a handful of research has endeavoured to research social commerce, this study findings contribute to the conceptualisation of technology acceptance theory by understanding the determinants of social commerce adoption among consumers.
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Noradzhar Baba, Mohd Hafiz Hanafiah, Aslinda Mohd Shahril and Muhammad Izzat Zulkifly
The purpose of this study is to empirically examine the interrelationship between customer acceptance and usage of self-ordering kiosks, purchase behaviour and post-purchase…
Abstract
Purpose
The purpose of this study is to empirically examine the interrelationship between customer acceptance and usage of self-ordering kiosks, purchase behaviour and post-purchase behaviour in quick-service restaurants. This study also hypothesised that the perceived safety risk moderates the relationship between customer purchase and post-purchase behaviour.
Design/methodology/approach
This study adopted a quantitative research methodology using an online survey. During the data collection process, 430 responses were obtained. The partial-least square-structural equation modelling was used to test the study’s model and hypotheses.
Findings
The results of this study indicated that performance expectancy, effort expectancy, facilitating conditions, social influence, facilitating conditions, hedonic motivation and trust significantly influence purchase behaviour through the self-ordering kiosks. Meanwhile, price value and customer habit did not affect purchasing behaviour, while perceived safety risk as a moderator does not influence re-purchase behaviour.
Practical implications
This study provides valuable implications for foodservice researchers and marketers related explicitly to technology adoption in restaurant services. Given the positive outlook on self-ordering kiosk usage, quick-service restaurants should continuously improve their ordering kiosk adoption and efficiency, especially during the health pandemic.
Originality/value
This study is one of the few to predict and explain the consumer acceptance of self-service kiosks by integrating the Unified Theory of Acceptance and Use of Technology 2 model with other essential behavioural constructs. The inclusion of trust and perceived safety risk construct enhances the study model’s adaptability during health crises.
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Muhammad Ashraf Fauzi, Mohd Hafiz Hanafiah and Velan Kunjuraman
This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.
Abstract
Purpose
This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.
Design/methodology/approach
A total of 160 valid questionnaire responses were collected via an online survey. The partial least square–structural equation modelling (PLS-SEM) technique was utilised to assess the study framework and the hypothesised relationship.
Findings
The study's results confirmed that tourists' intention to stay at a green hotel is directly influenced by their subjective norms and perceived behavioural control. Besides, the study confirms the insignificant relationship between green trust, personal norms and tourists' stay intention. On the other hand, perceived morals, responsibility, willingness to pay more and perceived consumer effectiveness were significant in explaining the customer's subjective norms, personal norms and perceived behaviour control.
Research limitations/implications
The hotel industry may benefit from this empirical outcome to devise effective marketing strategies for retaining their customers, particularly in rejuvenating the impact of the COVID-19 pandemic on the industry.
Practical implications
This study provides valuable practical implications for green hotel operators to develop effective strategies to attract tourists to green hotel visits.
Originality/value
This study is the first to integrate the extended TPB and VBN theory to understand tourist intention to visit a green hotel. Notably, the extended TPB and VBN theory was practical and helpful in predicting tourist intention to visit a green hotel.
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Mohd Hafiz Hanafiah and Muhammad Izzat Zulkifly
This study aims to examine the relationships between tourism destination competitiveness (TDC) determinants and tourism performance. This study specifically assessed the soundness…
Abstract
Purpose
This study aims to examine the relationships between tourism destination competitiveness (TDC) determinants and tourism performance. This study specifically assessed the soundness of the TDC attributes and evaluated their ability in explaining tourism performance.
Design/methodology/approach
The Dwyer and Kim’s (2003) destination competitiveness integrated model (IM) was used. Secondary data of 115 nations available from the Travel and Tourism Competitiveness Index (TTCI) and other international reports were also used. The hypothesised relationships were tested via partial least square-structural equation modelling (PLS-SEM).
Findings
This study confirms that the core resources, complementary condition, globalisation and tourism price significantly explain tourism performance. Results have shown differences in the competitiveness level and actual performance among nations, highlighting specific limitations of the current TDC model and TTCI report reliability.
Research limitations/implications
Future study could segment the sample base on destinations characteristic and then analyse it based on smaller sub-samples of similar destinations. Moreover, drivers of destination performance in developed and less develop destinations are quite diverse.
Practical implications
The incorrect competitiveness ranking evaluation will affect inward investment decisions. This study framework enables policymakers to arrive at more informed decisions than merely relying on the original competitiveness rankings.
Originality/value
The widespread acknowledgment of the importance of competitiveness for a tourism destination's success suggests that there is a crucial need for sound benchmarking of countries’ competitive capabilities. The proposed competitiveness determinants aid the policymakers in identifying the best competitiveness and tourism performance predictors, as well as how to identify crucial factors affecting the rankings.