Gordon C. Anderson and K.C. Chan
Discusses how the University of Strathclyde established an overseasoperation for its MBA Programme in South‐East Asia. Examines developmentfrom two perspectives – that of the…
Abstract
Discusses how the University of Strathclyde established an overseas operation for its MBA Programme in South‐East Asia. Examines development from two perspectives – that of the Programme Director and that of its first graduate.
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Examines the contribution, to both individuals and organizations,of the less formal processes of management development. Discusses suchconcepts as coaching, counselling, mentoring…
Abstract
Examines the contribution, to both individuals and organizations, of the less formal processes of management development. Discusses such concepts as coaching, counselling, mentoring and action learning, considering them to be important approaches to management development in their own right, and in helping individuals in organizations to assimilate and apply learning derived from more formal management development methods, including management training.
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Analyses an innovative programme organized by three institutionsfrom Spain, France and the UK, and aimed at meeting the developmentneeds of European managers of the future. The…
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Analyses an innovative programme organized by three institutions from Spain, France and the UK, and aimed at meeting the development needs of European managers of the future. The programme combines business education with language training, and involves periods of study and work placements in three countries. Identifies the issues emerging from this ambitious programme after two years of operation.
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Gordon C. Anderson and Jean G. Barnett
A number of studies, most of which have been carried out in the US, examine the appraisal interview by adopting the general research strategy of examining the relationship of one…
Abstract
A number of studies, most of which have been carried out in the US, examine the appraisal interview by adopting the general research strategy of examining the relationship of one (or more) interview process characteristic(s) to one (or more) interview outcome.
K.C. Chan and Gordon C. Anderson
There are many works by academics and practitioners on the need to finda sybmiotic relationship between academia and industry in the field ofmanagement development. One…
Abstract
There are many works by academics and practitioners on the need to find a sybmiotic relationship between academia and industry in the field of management development. One significant trend is “action learning” or learning by doing. Describes initiatives pioneered by several learning institutions where managers learn in the workplace. Analyses total learning for quality management as consisting of two modes of learning, maintenance learning (programmed knowledge) and innovative learning or questioning insight.
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In daily marketing practices, when launching and promoting new products, marketers often induce consumers’ awe of nature via exposing consumers to beautiful natural scenes. Does…
Abstract
Purpose
In daily marketing practices, when launching and promoting new products, marketers often induce consumers’ awe of nature via exposing consumers to beautiful natural scenes. Does this marketing practice really facilitate consumers’ subsequent new product choice? Existing awe research and new product research have not examined this issue yet. The purpose of this study is to study whether the marketing practice of awe induction faciliates consumers' new product choice.
Design/methodology/approach
This paper examines the double-edged sword effect of different types of awe on consumers’ adoption of new products. The authors conducted five experiments using various product categories (soft drinks, juices, cookies and watches), various many sources of sample types (college student samples and adult samples) and various manipulation of awe. The authors also focused on both new products with incongruent visual appearance (Experiment 1a, Experiment 1c, Experiment 2 and Experiment 3) and new products with incongruent conceptual attributes (Experiment 1b) to enhance the rigor of the experiments and the generalizability of the conclusions.
Findings
The authors find that when consumers perceive awe of threatening natural phenomena, they decrease their choice of moderately incongruent new products (positive effect), while when consumers perceive awe of beautiful natural phenomena, they increase their choice of moderately incongruent new products (negative effect). Also, this paper finds that the emergence of the positive of the double-edged sword effect is driven by the sequential mediation of the need for accommodation and openness to new experiences, while the emergence of the negative of the double-edged sword effect is driven by the uncertainty reduction motive.
Research limitations/implications
This research has important theoretical implications. First, this paper advances existing awe research by reconciling the inconsistent findings in existing awe research by categorizing awe of nature. Second, this paper advances existing research on new products and moderate incongruity effects by exploring when the moderate incongruity effect exists and when it reverses in the new products field through the classification of awe of nature.
Practical implications
This study has rich implications for marketing management. First, marketers can facilitate consumers’ adoption of moderate incongruent new product via priming consumers’ awe of beautiful nature. Second, this paper suggests that marketers and brand managers should carefully choose the timing of new product launches to avoid inducing consumer awe of threatening nature (e.g. immediately after a severe natural disaster). Finally, the results of Experiment 3 in this paper suggest that when marketers want to launch new products with moderate incongruity, they need to target consumers with high cognitive flexibility.
Social implications
This paper discusses how different types of awe affect consumers’ attitudes and choice of moderately new products. This research question has its social value in helping marketers, companies, consumers and society know the power of awe of nature on the behaviors and decision-making.
Originality/value
To the best of the author’s knowledge, this paper is among the first ones to examine the double-edged sword effect of different types of awe of nature on consumers’ new product adoption.
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Yan Yang, Jing Hu and Bang Nguyen
The purpose of this paper is to explore the effect of the feeling awe on individuals' endorsement of conformist attitudes in consumption choices and the mediating role of social…
Abstract
Purpose
The purpose of this paper is to explore the effect of the feeling awe on individuals' endorsement of conformist attitudes in consumption choices and the mediating role of social connectedness in generating this effect.
Design/methodology/approach
We test our hypotheses across three studies. Study 1 used an online survey. Study 2 and 3 conducted two laboratory experiments to induce awe and measured consumer conformity in two consumption choice tasks.
Findings
This research shows that both dispositional awe and induced awe can increase individuals' preferences for majority-endorsed vs. minority-endorsed choice alternatives in subsequently unrelated consumption situations, and this effect is mediated by perceptions of social connectedness with other decision-makers.
Practical implications
Marketers can promote the sales of mass-market products through inducing awe.
Social implications
Public regulators could utilize people's incidental awe as an effective policy intervention to nudge individual cooperation in some cases.
Originality/value
The research is the first to demonstrate a novel consequence of awe on consumer decision-making. It also highlights the significance of desire for social connectedness that explains why the feeling of awe develops conformity to the opinions of unknown people.
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Rohit Gupta, Baidyanath Biswas, Indranil Biswas and Shib Sankar Sana
This paper aims to examine optimal decisions for information security investments for a firm in a fuzzy environment. Under both sequential and simultaneous attack scenarios…
Abstract
Purpose
This paper aims to examine optimal decisions for information security investments for a firm in a fuzzy environment. Under both sequential and simultaneous attack scenarios, optimal investment of firm, optimal efforts of attackers and their economic utilities are determined.
Design/methodology/approach
Throughout the analysis, a single firm and two attackers for a “firm as a leader” in a sequential game setting and “firm versus attackers” in a simultaneous game setting are considered. While the firm makes investments to secure its information assets, the attackers spend their efforts to launch breaches.
Findings
It is observed that the firm needs to invest more when it announces its security investment decisions ahead of attacks. In contrast, the firm can invest relatively less when all agents are unaware of each other’s choices in advance. Further, the study reveals that attackers need to exert higher effort when no agent enjoys the privilege of being a leader.
Research limitations/implications
In a novel approach, inherent system vulnerability of the firm, financial benefit of attackers from the breach and monetary loss suffered by the firm are considered, as fuzzy variables in the well-recognized Gordon – Loeb breach function, with the help of fuzzy expectation operator.
Practical implications
This study reports that the optimal breach effort exerted by each attacker is proportional to its obtained economic benefit for both sequential and simultaneous attack scenarios. A set of numerical experiments and sensitivity analyzes complement the analytical modeling.
Originality/value
In a novel approach, inherent system vulnerability of the firm, financial benefit of attackers from the breach and monetary loss suffered by the firm are considered, as fuzzy variables in the well-recognized Gordon – Loeb breach function, with the help of fuzzy expectation operator.