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To extend consumer–brand relationship research to the satisfaction of social needs, we introduce a new construct to assess consumer propensity to develop brand relationships based on the satisfaction of social needs through brands and provide a scale to measure this construct.

We implement a two-stage procedure based on the literature and expert judgments to formulate questions based on questionnaire data, and refinement processes and validation analyses are applied to measure the validity and reliability of the scale.

We developed a scale for measuring consumer propensity for establishing brand relationships that covers five dimensions: belonging, control, understanding, self-enhancement and trust. The scale was validated and found to be reliable.

This research could benefit from model testing using samples from outside the USA, thus incorporating the role of culture and considering behavioral outputs.

The identification and operationalization of the propensity to relate to brands are important in market segmentation for more efficiently deepening brand relationships. Additionally, this conceptualization improves our understanding of the elements that contribute to the relationship between brands and consumers: belonging, control, understanding, self-enhancement and trust.

Although the consumer–brand relationship is recognized in the literature, the satisfaction of social needs via this relationship has been ignored. This paper aims to enhance our understanding of person–brand relationships by proposing a scheme for analyzing the degree of need satisfaction facilitated by this relationship.

The purpose of this paper is to present a global view of the research that has been conducted regarding brand personality by using the Core Collection of the Web of Science (WoS) as a reference. The main bibliometric indicators considered are number of articles, number of citations, main authors, principal journals, institutions, countries and keywords.

Through a bibliometric investigation, this paper performs an analysis of investigations of brand personality that have been conducted to date. In particular, the analysis focuses on the papers that have generated the greatest impact in the scientific community, the journals that have given the most attention to this concept and the authors who have most strongly influenced the academic world in this field. The analysis reveals a series of relationships between the bases of knowledge considered for different authors and journals and the structure of those relationships based on the keywords considered in each contribution.

This analysis allows to obtain a general and impartial view of brand personality research, and it reveals the most relevant contributions to the academic world in terms of authors, journals, institutions, countries and keywords. The analysis shows that the concept under study seems to still be in an early stage of development and there may well be an important amount of development ahead. Although there have been important contributions to this field, work is still required to consolidate this knowledge.

The information provided pertains to a relatively specific subject but is still general when considered within the context of this topic and thus leaves aside elements that could greatly enrich the analysis. However, this work presents some important guidelines for conducting in-depth academic research and publication.

This work identifies the most productive and influential authors, journals, institutions and countries regarding this important topic, as well as the leading trends in this field. Applying those concepts would be helpful to improve the effectiveness of the promotion of brands and products.

The work developed in this article provides an overview of the academic research on brand personality that has been conducted as of April 2018. Another differential characteristic is that this research deeply investigates this concept, considering all the articles published in WoS worldwide.

This study aims to determine how the communication of a family business identity in a recruitment call influences, directly and indirectly, the response of jobseekers, and whether this response varies according to the level of proactiveness and innovative of the applicants.

An experimental design using job advertisements on a LinkedIn recruitment call in Peru and Chile was implemented. The experiment simulates a job offer for a professional that could be filled by a business graduate student. The sample consisted of 171 surveys applied to university students in full-time higher education programs.

The results indicate that there is a positive indirect influence of family business signaling on the intention to pursue (through perceived prestige and career development opportunity). However, signaling family ownership of a company has a negative direct influence on jobseekers’ intentions to go to the recruitment call. When it comes to jobseekers with high and low levels of innovativeness and proactiveness, the results suggest that family business identity signaling is less effective among jobseekers with higher levels of proactiveness and innovativeness.

This article contributes to the theory of the family firm by advancing the understanding of the challenges that family businesses face when attracting talent. Our results enable family businesses to strategically adapt their hiring processes to enhance their appeal in the competitive labor market.

El objetivo es determinar cómo la comunicación de la identidad de una empresa familiar en una convocatoria de reclutamiento influye directa e indirectamente, en la respuesta de los solicitantes de empleo, y si esta respuesta varía según el nivel de proactividad e innovación de los solicitantes.

Se implementó un diseño experimental utilizando anuncios de trabajo en una convocatoria de reclutamiento en LinkedIn en Perú y Chile. El experimento simula una oferta de trabajo para un profesional que podría ser cubierta por un estudiante graduado en negocios. La muestra consistió en 171 encuestas aplicadas a estudiantes universitarios en programas de educación superior a tiempo completo.

Los resultados indican que hay una influencia indirecta positiva de la señalización de empresas familiares en la intención de postular (a través del prestigio percibido y la oportunidad de desarrollo profesional). Sin embargo, señalar la propiedad familiar de una empresa tiene una influencia directa negativa en las intenciones de los buscadores de empleo de acudir a la convocatoria de reclutamiento. En cuanto a los buscadores de empleo con niveles altos y bajos de innovación y proactividad, los resultados sugieren que la señalización de la identidad de la empresa familiar es menos efectiva entre los buscadores de empleo con niveles más altos de proactividad e innovación.

Este artículo contribuye a la teoría de la empresa familiar al avanzar en la comprensión de los desafíos que enfrentan las empresas familiares al atraer talento. Nuestros resultados permiten a las empresas familiares adaptar estratégicamente sus procesos de contratación para mejorar su atractivo en el mercado laboral competitivo.

The aim of this paper is to consider the role of mass mobilisations against international business in Bolivia and analyse their wider implications for the structure of the state, relating this to recent studies looking at the scope of resistance to international business.

The analysis draws from a series of formal interviews with key political actors in Bolivia which were part of a wider ethnographic study exploring the emergence of the new hegemonic bloc in the country. The narrative is framed using the discourse theory of Laclau, and the methodology inspired by Bourdieu's understanding of social ethnography.

The paper finds that the uprisings against international business in Cochabamba in 2000 and El Alto in 2003 were pivotal in developing a wider critical consciousness to oppose neoliberalism in Bolivia. Subsequently, these social movements constructed a new identity as the “people” and implemented a more radical form of democracy.

The time period studied is such that it was impossible to assess whether or not this counter‐hegemonic movement has established a hegemonic bloc that has the potential to filter out into international resistance movements against business.

The paper offers a range of insights that may be useful to social movements concerned with constructing national and international struggles against capitalism and/or neoliberalism.

As far as is known, this is one of the first papers to outline how civil society resistance to international business can lead to wholesale shifts in the balance of power within a nation state and the construction of a substantively new political order.

In this chapter, the reality of Bolivia's current situation is presented, including details regarding the country's political, economic and environmental context. Then, alternate possible future scenarios are presented, developed by four different types of stakeholders in Bolivian society during four workshops that produced various suggestions on how to recover from the effects of the COVID-19 pandemic using a sustainable approach.

Several findings are incorporated into these scenarios, including potential risks, public policy recommendations and structural changes required to attain the best possible post-pandemic scenario for Bolivia, including the achievement of several Sustainable Development Goals (SDGs) from the 2030 Agenda, especially SDGs 8, 13 and 17.

Existing literature on state socialist and communist heritage as a form of tourist consumption predominately focuses on destination contexts, such as the former Soviet countries and the few remaining state communist countries (i.e. China, North Korea and Cuba). As a result, the visitation to places linked to the history of socialism and communism in the so-called western pluralist democracies has often been overlooked and, at most, unacknowledged, especially as most research on “socialist” heritage focuses on sites connected to statist heritage rather than sites connected to socialist movements. The paper aims to discuss these issues.

This paper aims to fill the gap in terms of research focusing on these types of sites, with evidence from a range of countries in Europe and the Americas. It does so by illustrating the presence and engagement with official and non-official communist/socialist heritage at varying levels of commodification.

The paper concludes that not only is there a need to broaden the concept of socialist heritage but that its framing needs to continue to be understood from present day ideological discourses and struggles with respect to the marking of urban heritage tourist locations.

This contribution advocates the broadening of the concept of socialist heritage by acknowledging the relevance of “hidden” urban sites related to key socialist thinkers, socialist opposition to fascism, and civil wars in which the socialist movement was involved, while also drawing parallels between the levels of socialist/heritage recognition and use as a commodity in relation to the historical narrative within the studied countries.

Who leads and the purpose of public leadership matter. The aim of this viewpoint essay is to examine the fundamentals of public policy design and implementation as well as contemporary public leadership from a new approach inspired by the 2030 Agenda. This work provides a more humanistic and fruitful approach to public leadership, which is crucial in the current context of social division, turbulent politics and weak and infertile leadership.

This viewpoint essay is based on academic literature as well as on institutional reports to explore the 2030 Agenda's potential when it comes to outlining a new style of public leadership.

The 2030 potential has always been analyzed from the different synergies that can be established from the 17 Sustainable Development Goals (SDGs). Nevertheless, this essay proposes to separate from the mainstream discourse by outlining six core properties of the 2030 Agenda as key elements that implicate a new roadmap in the design and evaluation of public policies and contribute in a disruptive way to conceive public leadership.

This essay offers an innovative leadership framework that integrates key elements from the 2030 Agenda perspective with theoretical and practical notions of policy-making and public leadership to overcome the main challenges of the present and future days.

Existing studies are scarce, especially on the Industry 4.0 application to firms' innovation and competitiveness, and even more on the application to LATAM and Spanish SMEs. This paper tries to fill this gap by explaining the results of applying a systematic model, to understand which are the SMEs' strengths and weaknesses in relation to the Industry 4.0 transformation.

A systematic methodology involving documentation analysis, visits to the companies, interviews with employees and managers, making a preliminary diagnosis, crossing their needs with the enablers that can apply. The fieldwork was carried out during a two month period (2019), on a target sample of 22 SMEs operating under industrial productive activity already exporting or planning their internationalization toward LATAM regions.

There are relevant barriers that need to be overcome in order to enter Industry 4.0 and, in this specific analysis, the following major classification was obtained: (1) Technological barrier, (2) Training barrier, (3) Economic barrier and (4) Contextual barrier.

This paper provides new insights and sets a starting point regarding LATAM and Spanish’ Industry 4.0 situation, while contributing to the SMEs competitiveness by providing deeper understanding of the barriers and limitations in adopting Industry 4.0, pointing out some implications and suggestions for organizations to implement.

Los estudios existentes son escasos, especialmente sobre la aplicación de la Industria 4.0 a la innovación y competitividad de las empresas, y más aún sobre la aplicación a las PYMEs de LATAM y españolas. Este trabajo trata de llenar este vacío explicando los resultados de un modelo sistemático, para entender cuáles son sus fortalezas y debilidades en la transformación hacía la Industria 4.0.

Este modelo sistemático involucra el análisis de documentación, visitas a las empresas, entrevistas con empleados y directivos, realizando un diagnóstico previo, cruzando sus necesidades con los habilitadores que pueden aplicar. El trabajo de campo se ha realizado durante un periodo de dos meses (2019), sobre una muestra potencial de 22 PYMEs que operan bajo actividad productiva industrial y que ya exportan o planean su internacionalización hacia las regiones de LATAM.

Existen barreras relevantes que deben ser superadas para implementar la Industria 4.0 y, en este análisis específico, se identificaron: (1) Barreras tecnológicas; (2) Barreras formativas; (3) Barreras económicas; y (4) Barreras contextuales.

Este trabajo proporciona nuevas perspectivas y establece un punto de partida sobre la situación de la Industria 4.0 en las PYMEs LATAM y españolas, apoyando la competitividad al proporcionar una comprensión más profunda de las barreras y limitaciones en su implementación, al tiempo que señala algunas implicaciones y sugerencias para las organizaciones a implementar.